Editing PSV Eindhoven (section)

==History==

===Foundation and first decades (1913–1962)===
[[File:PSV Kampioenselftal 1929.jpg|thumb|PSV's first league-winning team in 1929]]

To serve the need for activities with [[Philips]] employees, the company founded its own football team in 1910: the Philips Elftal. Its ground was the [[Philips Stadion|Philips Sportpark]], located on the same location as the present day stadium. Financial turmoil and worker strikes led to a quick demise of the team and in 1913, its successor emerged, Philips Sport Vereniging, founded on 31 August.<ref name="philipselftal">{{cite web |title=Het Philips Elftal |url=http://www.psvzuipsite.nl/index.php?menu_id=61&multitext_id=140 |publisher=PSV Zuipsite |access-date=19 June 2013 |language=nl |url-status=dead |archive-url=https://archive.today/20130624232722/http://www.psvzuipsite.nl/index.php?menu_id=61&multitext_id=140 |archive-date=24 June 2013 }}</ref> It was the day that Philips organized celebrations and sports competitions in light of the centennial defeat of the French in the [[Napoleonic Wars]]. It was not until 1916, however, that the football department switched its name from Philips Elftal to PSV.<ref name="founding">{{cite web |title=De oprichting van de Philips Sport Vereniging |url=http://www.psvzuipsite.nl/index.php?menu_id=61&multitext_id=139 |publisher=PSV Zuipsite |access-date=19 June 2013 |language=nl |archive-url=https://web.archive.org/web/20070425225412/http://www.psvzuipsite.nl/index.php?menu_id=61 |archive-date=25 April 2007 |url-status=dead }}</ref> Because of [[World War I]], the first possibility to enter a league was in the 1915–16 season. The club's first ever match was a 3–2 defeat against [[Willem II (football club)|Willem II Reserves]] on 19 September 1915. The team did achieve promotion that season to a newly created Third Division of the Brabantian FA. Under the guidance of coach Wout Buitenweg, PSV were promoted in 1918 and 1921 as well, eventually reaching the [[1921–22 Netherlands Football League Championship|Eerste Klasse]]. The team was relegated in [[1924–25 Netherlands Football League Championship|1925]], but its stint in the Second Division only lasted one year when PSV were promoted again. Since 1926, PSV has always played in the highest possible domestic league.<ref name="firsttitle">{{cite web |title=De beginjaren en het eerste kampioenschap |url=http://www.psvzuipsite.nl/index.php?menu_id=61&multitext_id=138 |publisher=PSV Zuipsite |access-date=19 June 2013 |archive-url=https://web.archive.org/web/20070425225412/http://www.psvzuipsite.nl/index.php?menu_id=61 |archive-date=25 April 2007 |url-status=dead }}</ref><ref name="history">{{cite web |title=History |url=http://www.psv.nl/History.htm |publisher=PSV.nl |access-date=19 June 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130728034252/http://www.psv.nl/History.htm |archive-date=28 July 2013 }}</ref><ref name="trainers">{{cite web |title=Trainers |url=http://www.psv.nl/History/Trainers.htm |publisher=PSV.nl |access-date=19 June 2013 |url-status=dead |archive-url=https://web.archive.org/web/20100918021011/http://www.psv.nl/History/Trainers.htm |archive-date=18 September 2010 }}</ref>

That year, defender [[Sjef van Run]] was brought in and a year later Jan van den Broek joined PSV, two players that would shape the squad in the coming years.<ref name="second">{{cite web |title=De 2e landstitel |url=http://www.stichting1913.nl/de-2e-landstitel-1935 |archive-url=https://archive.today/20130624232644/http://www.stichting1913.nl/de-2e-landstitel-1935 |url-status=usurped |archive-date=24 June 2013 |publisher=Stichting 1913 |access-date=19 June 2013 |language=nl }}</ref> Behind the scenes, Frans Otten became chairman of the entire PSV sports union. He was responsible for bringing the club to a new level with new accommodations and stadium expansions. After winning the district league in 1929, PSV entered the [[1928–29 Netherlands Football League Championship|championship play-offs]]. In that competition, it won six out of eight matches. A 5–1 win against Velocitas from the city of [[Groningen]] meant that PSV was crowned league champions for the first time.<ref name="first">{{cite web |title=De 1e landstitel |url=http://www.stichting1913.nl/de-1e-landstitel-1929 |archive-url=https://archive.today/20130624232734/http://www.stichting1913.nl/de-1e-landstitel-1929 |url-status=usurped |archive-date=24 June 2013 |publisher=Stichting 1913 |access-date=19 June 2013 |language=nl }}</ref> In the following three years, PSV won the district league every year, but it could not win the play-offs until 1935. [[1934–35 Netherlands Football League Championship|In that year]], the team secured the second championship ever in a 2–1 victory against [[AFC DWS|DWS]].<ref name="second"/>

Due to [[World War II]], attendances decreased significantly and in 1940, PSV player Johan Brusselers died in combat.<ref name="wwii">{{cite web |title=De Tweede Wereld Oorlog |url=http://www.psvzuipsite.nl/index.php?menu_id=61&multitext_id=137 |archive-url=https://archive.today/20130624232650/http://www.psvzuipsite.nl/index.php?menu_id=61&multitext_id=137 |url-status=dead |archive-date=24 June 2013 |publisher=PSV Zuipsite |access-date=19 June 2013 |language=nl }}</ref> After the war, PSV signed two new strikers: Piet Fransen in 1948 and [[Coen Dillen]] in 1949.<ref name="fransen">{{cite web |title=Bijzondere speler uitgelicht: Piet Fransen |url=http://www.psv.nl/PSV-100-jaar/Nieuwspagina-1/Bijzondere-speler-uitgelicht-Piet-Fransen.htm |archive-url=https://archive.today/20130624232734/http://www.psv.nl/PSV-100-jaar/Nieuwspagina-1/Bijzondere-speler-uitgelicht-Piet-Fransen.htm |url-status=dead |archive-date=24 June 2013 |publisher=PSV.nl |access-date=19 June 2013 |language=nl }}</ref> In 1950, PSV got its first post-war success when the team defeated [[HFC Haarlem]] in the [[KNVB Cup]] final; the match ended in 4–3 after extra-time.<ref name="firstcup">{{cite web |title=De eerste KNVB Beker |url=http://www.psvzuipsite.nl/index.php?menu_id=61&multitext_id=136 |publisher=PSV Zuipsite |access-date=19 June 2013 |language=nl |archive-url=https://web.archive.org/web/20070425225412/http://www.psvzuipsite.nl/index.php?menu_id=61 |archive-date=25 April 2007 |url-status=dead }}</ref> A year later, PSV won the district title after [[FC Eindhoven|EVV]] failed to win their final match. Even though coach [[Sam Wadsworth]] resigned during the [[1950–51 Netherlands Football League Championship|championship play-offs]], the title was won after a 2–1 win over Willem II. The 1950–51 season was Dillen's breakthrough, scoring 21 times and earning the nickname "The Canon".<ref name="third">{{cite web |title=De 3e landstitel |url=http://www.stichting1913.nl/de-3e-landstitel-1951 |publisher=Stichting 1913 |access-date=19 June 2013 |language=nl |archive-url=https://web.archive.org/web/20140714224227/http://www.stichting1913.nl/de-3e-landstitel-1951 |archive-date=14 July 2014 |url-status=usurped }}</ref> Besides Dillen and Fransen, a memorable player of the early 1950s success was goalkeeper [[Lieuwe Steiger]], who ended up playing 383 matches for PSV.<ref name="steiger">{{cite web |title=Bijzondere speler uitgelicht: Lieuwe Steiger |url=http://www.psv.nl/PSV-100-jaar/Nieuwspagina-1/Bijzondere-speler-uitgelicht-Lieuwe-Steiger.htm |publisher=PSV.nl |access-date=19 June 2013 |language=nl |archive-url=https://web.archive.org/web/20130621050621/http://www.psv.nl/PSV-100-jaar/Nieuwspagina-1/Bijzondere-speler-uitgelicht-Lieuwe-Steiger.htm |archive-date=21 June 2013 |url-status=dead }}</ref>

In 1955, PSV became the first Dutch club to enter the [[UEFA Champions League|European Champion Clubs' Cup]]. The two matches against [[SK Rapid Wien|Rapid Wien]] ended in 1–6 and 1–0.<ref name="fransen"/> Other success in the 1950s remained absent but in the [[1956–57 Eredivisie|1956–57 season]], Dillen scored 43 times, a Dutch record that still stands today.<ref name="zwiers">{{cite web |title=PSV |url=http://www.ronaldzwiers.0catch.com/PSV/PSV.htm |publisher=Ronald Zwiers |access-date=18 June 2013 |language=nl |archive-url=https://web.archive.org/web/20130609120927/http://www.ronaldzwiers.0catch.com/PSV/PSV.htm |archive-date=9 June 2013 |url-status=dead }}</ref> The approaching 1960s marked a shift in player's heritage: the team went from mostly [[North Brabant|Brabantian]] men to players nationwide. Representative for this policy were defender [[Roel Wiersma]], who arrived in 1954 and captained the team for a decade, and [[Piet van der Kuil]], who came from Ajax for the equivalent of [[Euro|€]]59,000 (PSV's then-highest transfer fee).<ref name="fourth">{{cite web |title=De 4e landstitel |url=http://www.stichting1913.nl/de-4e-landstitel-1963 |publisher=Stichting 1913 |access-date=19 June 2013 |language=nl |url-status=usurped |archive-url=https://archive.today/20130624232739/http://www.stichting1913.nl/de-4e-landstitel-1963 |archive-date=24 June 2013 }}</ref><ref name="kuil">{{cite web |title=Bijzondere speler uitgelicht: Piet van der Kuil |url=http://www.psv.nl/PSV-100-jaar/Nieuwspagina-1/Bijzondere-speler-uitgelicht-Piet-van-der-Kuil.htm |archive-url=https://archive.today/20130624232721/http://www.psv.nl/PSV-100-jaar/Nieuwspagina-1/Bijzondere-speler-uitgelicht-Piet-van-der-Kuil.htm |url-status=dead |archive-date=24 June 2013 |publisher=PSV.nl |access-date=19 June 2013 |language=nl }}</ref> Dillen left the club in 1961 after being club top scorer every year from 1953 to 1961. In 1962, Otten also decided to quit as chairman of the sports union. By then, board member Ben van Gelder had gradually started to mold the club in his way. Throughout the next two decades, he became responsible for turning PSV into a full-fledged professional organization.<ref name="gelder">{{cite web |title=PSV-pionier Van Gelder (85) overleden |url=http://www.vi.nl/nieuws/51694/PSV-pionier-Van-Gelder-85-overleden.htm |publisher=Voetbal International |access-date=19 June 2013 |language=nl |archive-date=2 October 2022 |archive-url=https://web.archive.org/web/20221002085319/https://www.vi.nl/cookies/;jsessionid=CD8B2642204B7F049512235133472439 |url-status=live }}</ref>

===Van der Kuijlen era and UEFA Cup victory (1963–1978)===

[[File:Elftal PSV Appel, van Wissen , Pijs, Bals, Wiersma, Brusselers, Donners, Verdon, Bestanddeelnr 915-5069.jpg|thumbnail|The PSV squad (1963)]]
In the [[1962–63 Eredivisie|1962–63 season]], marking PSV's 50-year anniversary, the club appointed [[Bram Appel]] as the new coach. The first results were disastrous, however, with a mere six points earned from the first six fixtures. A sudden revival led to a first place at the winter break and a 5–2 victory over [[AFC Ajax|Ajax]] in June meant that PSV could celebrate its fourth league title, with [[Pierre Kerkhofs]] leading the goal scorer charts with 22 goals.<ref name=fourth /><ref name="topscorers">{{cite web |title=Topscorers |url=http://eredivisielive.nl/eredivisie/statistieken/topscorer/ |publisher=Eredivisie Live |access-date=18 June 2013 |language=nl |url-status=dead |archive-url=https://web.archive.org/web/20120223143546/http://eredivisielive.nl/eredivisie/statistieken/topscorer/ |archive-date=23 February 2012 }}</ref> The following year, PSV ended second in the league but more significantly, reached the [[1963–64 European Cup|Europa Cup I]] quarter-finals for the first time, where it was eliminated by [[FC Zürich]]. Appel remained coach for five years; the position was later on followed up with short stints by Milan Nikolić and Wim Blokland.<ref name="zwiers"/> [[Willy van der Kuijlen]] was signed in 1964, who produced 23 league goals in 1966 and became the league's top scorer at age 20.<ref name="topscorers"/><ref name="fifth">{{cite web |title=De 5e landstitel |url=http://www.stichting1913.nl/de-5e-landstitel-1975 |publisher=Stichting 1913 |access-date=18 June 2013 |language=nl |url-status=usurped |archive-url=https://web.archive.org/web/20131217183500/http://www.stichting1913.nl/de-5e-landstitel-1975 |archive-date=17 December 2013 }}</ref>

Between 1968 and 1972, [[Kurt Linder]] coached PSV. His team reached two Dutch cup finals and the [[1970–71 European Cup Winners' Cup|semi-finals of the European Cup Winners' Cup]]. Van der Kuijlen had trouble fulfilling his promise after an encouraging career start in the 1960s, however, partly because of a lack of chemistry between him and Linder's harsh coaching style. The early 1970s in football were dominated by [[AFC Ajax|Ajax]] and [[Feyenoord]] and it was not until the appointment of [[Kees Rijvers]] as coach in 1972 that would mark the start of increasing success for PSV. With Van der Kuijlen and goalkeeper [[Jan van Beveren]] as the stars of the team, Rijvers created a new squad by signing [[Ralf Edström]], Gerrie Deijkers and the twins [[Willy van der Kerkhof|Willy]] and [[René van der Kerkhof]]. Things improved for Van der Kuijlen when Rijvers built the team around him, giving him a free role in the process. Van der Kuijlen, a technical player, formed a successful striker partnership with Edström, who was famed for his heading ability. It led to a [[1973–74 KNVB Cup|Dutch cup victory in 1974]], and after a blistering season start (no defeats in the first season half) and 28 goals by Van der Kuijlen. PSV also won the league for the fifth time in [[1974–75 Eredivisie|1975]].

[[File:PSV tegen Bastia, Uefacup Willy van de Kuylen met de beker, Bestanddeelnr 929-7082.jpg|thumb|[[Willy van der Kuijlen]] celebrating with the UEFA Cup after the final victory in Eindhoven]]
A year later, PSV managed to win its first [[Double (association football)|double]]. With defender [[Huub Stevens]] joining the team, the league title was secured after a 4–1 result against Feyenoord. Earlier, a 1–0 victory over [[Roda JC Kerkrade|Roda JC]] meant that PSV won the national cup as well. In the [[1975–76 European Cup|European Cup]], the final was only narrowly missed after a 1–0 aggregate loss against [[AS Saint-Étienne|Saint-Étienne]] in the semi-finals.<ref name="zwiers"/><ref name="sixth">{{cite web |title=De 6e landstitel |url=http://www.stichting1913.nl/de-6e-landstitel-1976 |publisher=Stichting 1913 |access-date=18 June 2013 |url-status=usurped |archive-url=https://web.archive.org/web/20131216155509/http://www.stichting1913.nl/de-6e-landstitel-1976 |archive-date=16 December 2013 }}</ref> After the two consecutive titles, PSV ended second in 1977. The following year, Edström left the squad but PSV nonetheless enjoyed a strong league campaign. In April 1978, the team secured the title without a single loss. The domestic cup ended early after a shocking 1–6 first round loss against [[FC Wageningen]] (PSV's biggest home loss ever to date). The [[1977–78 UEFA Cup|UEFA Cup]] campaign proved to be more successful; after wins against [[Glenavon F.C.|Glenavon]], [[Widzew Łódź]], [[Eintracht Braunschweig]] and [[1. FC Magdeburg]], the team faced [[FC Barcelona|Barcelona]]. A 3–0 win in the first leg was nullified by the Spaniards in the return leg, but a single goal by [[Nick Deacy]] at [[Camp Nou]] meant that PSV could progress with a 4–3 aggregate win. The two-legged final against [[SC Bastia|Bastia]] first produced a goalless draw in the first match. The return leg in Eindhoven ended in a 3–0 win, with goals by Willy van de Kerkhof, Deijkers and Van der Kuijlen providing PSV its first European trophy.<ref name="seventh">{{cite web |title=De 7e landstitel |url=http://www.stichting1913.nl/de-7e-landstitel-1978 |publisher=Stichting 1913 |access-date=18 June 2013 |language=nl |url-status=usurped |archive-url=https://web.archive.org/web/20131109084654/http://www.stichting1913.nl/de-7e-landstitel-1978 |archive-date=9 November 2013 }}</ref>

===Hiddink and the European Cup victory (1979–1989)===
[[File:Guus Hiddink 1988.jpg|thumb|Guus Hiddink as coach of PSV in 1988]]

After the UEFA Cup victory, the team chemistry started to suffer, which was reflected in the results. Not long after a 6–0 UEFA Cup loss against Saint-Étienne, Rijvers was sacked and the squad disintegrated.<ref name="seventh"/> Van Beveren, unhappy with the declining success and Rijvers' departure, left for the [[United States]] after 291 league games and years of captaincy.<ref name="sixth"/> Van Gelder also quit in 1980 and was replaced by Kees Ploegsma. Even though PSV invested in players like [[Hallvar Thoresen]] and [[Jurrie Koolhof]], success remained absent. [[Thijs Libregts]]' (coach from 1980 until 1983) highest league position was the second place in the [[1981-82 Eredivisie|1981–82 season]], and in 1983, [[Jan Reker]] took over. A clash between Van der Kuijlen and Libregts led to the former's departure in 1982 after nearly 18 seasons at the club.<ref name="fifth"/><ref name="begin">{{cite web |title=Hoe het ooit begon |url=http://www.psv.nl/web/show/id=51252/langid=43 |publisher=PSV.nl |access-date=21 June 2013 |language=nl |archive-url=https://web.archive.org/web/20130406071537/http://www.psv.nl/web/show/id=51252/langid=43 |archive-date=6 April 2013 |url-status=dead }}</ref>

In 1985, chairman Jacques Ruts and Ploegsma decided on a change of direction: [[Hans Kraay Sr.|Hans Kraay]] became the new director of football (supervising Reker in 1985–86, and taking over altogether in 1986–87) and PSV started to sign players with flair, like [[Ruud Gullit]], [[Søren Lerby]], [[Gerald Vanenburg]] and [[Eric Gerets]]. Gullit, who quickly was appointed as captain, contributed to the team that headed the league table for the majority of the [[1985–86 Eredivisie]] and claimed the title after an 8–2 win against [[Go Ahead Eagles]]. Being unhappy with his personal development, Gullit heavily criticized PSV and Kraay in a March 1987 interview. The management's subsequent warning was deemed too lenient by Kraay, who resigned. Gullit's strained relationship with the club meant that he left for [[A.C. Milan|Milan]] in the summer for a [[World football transfer record|world record fee]] of €7.7&nbsp;million.<ref name="eighth">{{cite web |title=De 8e landstitel |url=http://stichting1913.nl/de-8e-landstitel-1986 |publisher=Stichting 1913 |access-date=21 June 2013 |language=nl |url-status=usurped |archive-url=https://web.archive.org/web/20130530120934/http://stichting1913.nl/de-8e-landstitel-1986 |archive-date=30 May 2013 }}</ref> Earlier that year, [[Guus Hiddink]] replaced Kraay and [[Ronald Koeman]] joined PSV. [[1986–87 Eredivisie|That season]], the squad suffered early eliminations from the Dutch cup and European Cup, but secured the title in the penultimate match.<ref name="season1987">{{cite web |title=Seizoen 1986/1987 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=1987 |publisher=psv.netwerk.to |access-date=21 June 2013 |language=nl |archive-date=29 October 2013 |archive-url=https://web.archive.org/web/20131029215354/http://psv.netwerk.to/historie/seizoen.php?seizoen=1987 |url-status=live }}</ref><ref name="koeman">{{cite web |title=Bijzondere speler uitgelicht: Ronald Koeman |url=http://www.psv.nl/Nieuws/Nieuwspagina/Bijzondere-speler-uitgelicht-Ronald-Koeman.htm |archive-url=https://archive.today/20130624232636/http://www.psv.nl/Nieuws/Nieuwspagina/Bijzondere-speler-uitgelicht-Ronald-Koeman.htm |url-status=dead |archive-date=24 June 2013 |publisher=PSV.nl |access-date=21 June 2013 |language=nl }}</ref>

[[File:PSV Eindhoven, 1987–88 European Cup Winners - 01.jpg|thumb|Hans van Breukelen celebrating with the European Cup after the match in Stuttgart]]
The [[1987–88 Eredivisie|1987–88 season]] turned out to be PSV's best year in history. The Eredivisie was won four matches before the end after many high scoring matches, leading up to 117 goals. [[1987–88 KNVB Cup|The cup]] was also won after beating Roda JC 3–2 after extra time.<ref name="season1988">{{cite web |title=Seizoen 1987/1988 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=1988 |publisher=psv.netwerk.to |access-date=21 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206064755/http://psv.netwerk.to/historie/seizoen.php?seizoen=1988 |url-status=live }}</ref> The European Cup campaign started with wins against [[Galatasaray S.K. (football)|Galatasaray]] and Rapid Wien. Subsequently, PSV managed to reach the final with only draws. The quarter finals against [[FC Girondins de Bordeaux|Bordeaux]] were decided by [[Wim Kieft]]’s away goal. A vicious foul by [[Hans Gillhaus]] on [[Jean Tigana]] was praised by Koeman, which prompted UEFA to suspend him for the semi-final return leg against [[Real Madrid C.F.|Real Madrid]]. Again, an away goal in the first leg (a notoriously lethargic shot by [[Edward Linskens]] at the [[Santiago Bernabéu Stadium]]) meant that the second leg's 0–0 was enough to proceed. The final against [[S.L. Benfica|Benfica]], held in [[Stuttgart]], remained goalless. In the penalty shoot-out, Van Breukelen saved Benfica's sixth penalty by [[António Veloso]], which meant that PSV had won the European Cup and completed the [[Treble (association football)|treble]].<ref name="econe">{{cite web |title=PSV wint Europa Cup I |url=http://www.voetbalcanon.nl/moment/0/PSV_wint_Europa_Cup_I.htm |publisher=Voetbalcanon |access-date=21 June 2013 |language=nl |archive-url=https://web.archive.org/web/20140811115320/http://www.voetbalcanon.nl/moment/0/PSV_wint_Europa_Cup_I.htm |archive-date=11 August 2014 |url-status=dead }}</ref>

[[File:PSV Eindhoven, 1987–88 European Cup Winners - 03.jpg|thumb|left|Eric Gerets (left) posing with the European Cup, together with [[Frits Philips]] (right)]]
After the summer break, Willy van de Kerkhof, present at both the 1978 and 1988 triumphs, was honored with a farewell match.<ref name="vandekerkhof">{{cite web |title=Het afscheid van Willy van de Kerkhof |url=http://stichting1913.nl/vriendschappelijk |publisher=Stichting 1913 |access-date=21 June 2013 |language=nl |archive-url=https://web.archive.org/web/20130927000723/http://www.stichting1913.nl/vriendschappelijk |archive-date=27 September 2013 |url-status=usurped }}</ref> The [[1988–89 Eredivisie|1988–89 season]] again resulted in the double: Hiddink's squad won the title (albeit with less dominance than the year before) and PSV beat [[FC Groningen|Groningen]] in the [[1988–89 KNVB Cup|cup final]]. In comparison, the international competitions were disappointing. The [[Intercontinental Cup (1960–2004)|Intercontinental Cup]] against [[Club Nacional de Football|Nacional]] ended in a [[1988 Intercontinental Cup|2–2 draw]], but PSV lost the penalty shoot-out with 7–6. The team was also beaten in the [[UEFA Super Cup]] by [[KV Mechelen]] ([[1988 European Super Cup|3–1 on aggregate]]). In the European Cup, Real Madrid got its revenge by eliminating PSV in the quarter-finals.<ref name="season1989">{{cite web |title=Seizoen 1988/1989 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=1989 |publisher=psv.netwerk.to |access-date=21 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206064758/http://psv.netwerk.to/historie/seizoen.php?seizoen=1989 |url-status=live }}</ref>

===Developing talent (1989–1999)===
[[File:Romario (PSV).jpg|thumb|Romário during a PSV training session in 1989]]

After the European Cup win, PSV outsmarted many clubs by signing [[Romário]]. After a first season with 19 league goals, his hat-trick in the November 1989 match against [[FC Steaua București|Steaua București]] (5–1) – including a memorable solo effort – was his big breakthrough.<ref name="romario">{{cite web |title=Romário de Souza Faria |url=http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=179 |publisher=PSV Zuipsite |access-date=24 June 2013 |language=nl |archive-url=https://web.archive.org/web/20070425225525/http://www.psvzuipsite.nl/index.php?menu_id=51 |archive-date=25 April 2007 |url-status=dead }}</ref> In 1989, after Koeman left, PSV ended second in the league, but won the KNVB Cup after [[1989–90 KNVB Cup|defeating Vitesse (1–0)]].<ref name="koeman2">{{cite web |title=Ronald Koeman |url=http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=176 |publisher=PSV Zuipsite |access-date=24 June 2013 |language=nl |archive-url=https://web.archive.org/web/20070425225525/http://www.psvzuipsite.nl/index.php?menu_id=51 |archive-date=25 April 2007 |url-status=dead }}</ref><ref name="1990season">{{cite web |title=Historie: seizoen 1989/1990 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=1990 |publisher=psv.netwerk.to |access-date=24 June 2013 |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206064841/http://psv.netwerk.to/historie/seizoen.php?seizoen=1990 |url-status=live }}</ref> Hiddink left the team in 1990, to be replaced by [[Bobby Robson]]. In his two seasons at the club, PSV won two league titles; the first one on goal difference (with Ajax) and the second one in the penultimate match against Groningen.<ref name="1991season">{{cite web |title=Historie: seizoen 1990/1991 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=1991 |publisher=psv.netwerk.to |access-date=24 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206064834/http://psv.netwerk.to/historie/seizoen.php?seizoen=1991 |url-status=live }}</ref> Meanwhile, Romário – league top scorer in 1989, 1990 and 1991 – was admired by fans, but sometimes also renounced by the squad for being unprofessional and selfish. Robson had frequent clashes with Romário, but the striker never changed his ways. These events, in addition to the lack of European success, meant that Robson was let go in 1992.<ref>{{cite book |last=Robson |title=Farewell but Not Goodbye |year=2005 |pages=[https://archive.org/details/farewellbutnotgo0000robs/page/148 148–150] |publisher=Hodder & Stoughton |isbn=0-340-84064-1 |url=https://archive.org/details/farewellbutnotgo0000robs/page/148 }}</ref> While Gerets retired, [[Hans Westerhof]] took over as coach, but only won the Super Cup in his single season at the helm.<ref name="zwiers"/><ref name="gerets">{{cite web |title=Eric Gerets |url=http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=175 |publisher=PSV Zuipsite |access-date=24 June 2013 |language=nl |url-status=dead |archive-url=https://archive.today/20130624232727/http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=175 |archive-date=24 June 2013 }}</ref> In 1993, Romário was transferred to Barcelona.<ref name="romario"/> Westerhof was replaced by [[Aad de Mos]], who led the team to the third place.<ref name="zwiers"/>

Early in the [[1994–95 Eredivisie|1994–95 season]], De Mos was fired and replaced by [[Dick Advocaat]] (after [[Kees Rijvers]] temporarily took over).<ref name="zwiers"/> PSV saw Van Breukelen retiring and signed [[Luc Nilis]] in 1994, who formed a powerful duo with another signing, the 17-year-old [[Ronaldo (Brazilian footballer)|Ronaldo]]. The Brazilian striker scored 30 goals in his debut season, while Nilis was named [[Dutch Footballer of the Year]] in an otherwise trophy-less year. After an injury-filled 1995–96 season where he still managed 12 goals, Ronaldo left for Barcelona.<ref name="ronaldo">{{cite web |title=Ronaldo Luis Nazario de Lima |url=http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=184 |publisher=PSV Zuipsite |access-date=24 June 2013 |language=nl |archive-url=https://web.archive.org/web/20070425225525/http://www.psvzuipsite.nl/index.php?menu_id=51 |archive-date=25 April 2007 |url-status=dead }}</ref><ref name="nilis">{{cite web |title=Luc Nilis |url=http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=183 |publisher=PSV Zuipsite |access-date=24 June 2013 |language=nl |archive-url=https://web.archive.org/web/20070425225525/http://www.psvzuipsite.nl/index.php?menu_id=51 |archive-date=25 April 2007 |url-status=dead }}</ref> That season, PSV won the cup after a 5–2 win against [[Sparta Rotterdam]].<ref name="cocu">{{cite web |title=Phillip Cocu |url=http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=187 |archive-url=https://archive.today/20130624232750/http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=187 |url-status=dead |archive-date=24 June 2013 |publisher=PSV Zuipsite |access-date=24 June 2013 |language=nl }}</ref> In the 1996–97 season, when [[Harry van Raaij]] became chairman, Advocaat had created a team with players like [[Phillip Cocu]], [[Jaap Stam]], [[Boudewijn Zenden]] and [[Wim Jonk]]. It led to the Eredivisie title, with Nilis becoming league top goalscorer (21 goals). In the 1997–98 season, the team came in second behind Ajax in both league and cup. It resulted in Cocu, Stam, Zenden, Jonk and Advocaat leaving PSV, forcing the club to build a new squad.<ref name="nilis"/><ref name="1998season">{{cite web |title=Historie: seizoen 1997/1998 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=1998 |publisher=psv.netwerk.to |access-date=24 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206064659/http://psv.netwerk.to/historie/seizoen.php?seizoen=1998 |url-status=live }}</ref> Robson temporarily returned in 1998 for one year so that desired coach Eric Gerets could get his coaching badges. Again, Nilis showed to be highly compatible with a poacher-type striker; new signing [[Ruud van Nistelrooy]] scored 31 times in his first season. In the season's last round, PSV beat [[FC Utrecht|Utrecht]] 3–2 with a last-minute goal by [[Arnold Bruggink]] – just enough for Champions League qualification.<ref name=robson /><ref name="vannistelrooy">{{cite web |title=Ruud van Nistelrooy |url=http://www.psvzuipsite.nl/index.php?menu_id=51&multitext_id=189 |publisher=PSV Zuipsite |access-date=24 June 2013 |archive-url=https://web.archive.org/web/20070425225525/http://www.psvzuipsite.nl/index.php?menu_id=51 |archive-date=25 April 2007 |url-status=dead }}</ref>

===Dutch hegemony (2000–2008)===
In the [[1999–2000 Eredivisie|1999–2000 season]], Van Nistelrooy had scored 29 goals after just 23 matches, but after two serious injuries, an imminent transfer to [[Manchester United F.C.|Manchester United]] was forced to be postponed for a year.<ref name="vannistelrooy"/> PSV were comfortably crowned league champions in Gerets' debut year, creating a 16-point gap with runner-up Heerenveen.<ref name="2000season">{{cite web |title=Historie: seizoen 1999/2000 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2000 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=29 October 2013 |archive-url=https://web.archive.org/web/20131029214334/http://psv.netwerk.to/historie/seizoen.php?seizoen=2000 |url-status=live }}</ref> The [[2000–01 Eredivisie]] was also won with new striker [[Mateja Kežman]], who replaced Van Nistelrooy and the departed Nilis. The cup final was lost to [[FC Twente|Twente]] after penalties.<ref name="2001season">{{cite web |title=Historie: seizoen 2000/2001 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2001 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206061719/http://psv.netwerk.to/historie/seizoen.php?seizoen=2001 |url-status=live }}</ref> In the UEFA Cup, PSV faced [[1. FC Kaiserslautern]] at home; fans threatening to storm the field during the match prompted Gerets and some players to personally intervene. PSV was fined by UEFA and forced to play a European match on neutral ground.<ref name="gerets"/> After Van Nistelrooy left, PSV ended second in the 2001–02 season and were eliminated in the UEFA Cup quarter-finals by Feyenoord.<ref name="2002season">{{cite web |title=Historie: seizoen 2001/2002 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2002 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206061716/http://psv.netwerk.to/historie/seizoen.php?seizoen=2002 |url-status=live }}</ref>

Gerets was released and Guus Hiddink returned to the club as coach and director of football, with [[Arjen Robben]], [[Park Ji-sung]], [[Lee Young-pyo]] joining PSV.<ref name="robson">{{cite web |title=Guus Hiddink |url=http://www.psvweb.nl/trainer.php?id=1 |publisher=PSVweb |access-date=25 June 2013 |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017065436/http://www.psvweb.nl/trainer.php?id=1 |url-status=live }}</ref><ref name="2002team">{{cite web |title=Teams: PSV-selectie archief – selectie 2002/2003 |url=http://www.psv.nl/Teams-1/Selectie-archief.htm?season=342 |archive-url=https://archive.today/20130628043523/http://www.psv.nl/Teams-1/Selectie-archief.htm?season=342 |url-status=dead |archive-date=28 June 2013 |publisher=PSV.nl |access-date=25 June 2013 |language=nl }}</ref> Their first season immediately brought a league title, secured in the last match against Groningen.<ref name="2003season">{{cite web |title=Historie: seizoen 2002/2003 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2003 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=23 October 2013 |archive-url=https://web.archive.org/web/20131023043458/http://psv.netwerk.to/historie/seizoen.php?seizoen=2003 |url-status=live }}</ref> But in the 2003–04 season, PSV failed to reclaim the championship.<ref name="2004season">{{cite web |title=Historie: seizoen 2003/2004 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2004 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=23 October 2013 |archive-url=https://web.archive.org/web/20131023043455/http://psv.netwerk.to/historie/seizoen.php?seizoen=2004 |url-status=live }}</ref> In 2004, the PSV board clashed with Hiddink and Van Raaij concerning the expenditures. Van Raaij left in September and Hiddink never got along with his successor Rob Westerhof, who sided with the board.<ref name="hiddinktruth">{{cite web |title=Guus Hiddink en zijn eigen waarheid |url=http://nrcboeken.vorige.nrc.nl/recensie/guus-hiddink-en-zijn-eigen-waarheid |publisher=NRC Handelsblad |access-date=25 June 2013 |language=nl |archive-url=https://web.archive.org/web/20131017133719/http://nrcboeken.vorige.nrc.nl/recensie/guus-hiddink-en-zijn-eigen-waarheid |archive-date=17 October 2013 |url-status=dead }}</ref> Even though Kežman and Robben left in 2004, Hiddink had gradually built a powerful squad, with [[Heurelho Gomes]], [[Alex (footballer, born June 1982)|Alex]], Park, Lee, [[Mark van Bommel]] and the returning Phillip Cocu. The Eredivisie was won five matches before the end, and Willem II was beaten in the cup final. After eight consecutive Champions League group stage eliminations, PSV reached the [[2004–05 UEFA Champions League#Knockout stage|knockout stage]]. There, they beat [[AS Monaco FC|Monaco]] 3–0 on aggregate and [[Olympique Lyonnais|Lyon]] after penalties. The first semi-final against Milan was lost 2–0. In the return, PSV took a 2–0 lead but a late goal by [[Massimo Ambrosini]] ended the hope to reach the final, despite an injury-time third goal by Cocu.<ref name="cocu"/><ref name="2005season">{{cite web |title=Historie: seizoen 2004/2005 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2005 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=23 October 2013 |archive-url=https://web.archive.org/web/20131023043453/http://psv.netwerk.to/historie/seizoen.php?seizoen=2005 |url-status=live }}</ref>

After the 2004–05 season, Van Bommel, Vogel, Park and Lee left. With new signing [[Timmy Simons]] and youth prospect [[Ibrahim Afellay]], PSV reached the Champions League knockout stage again. In that round, Lyon revenged PSV by winning 5–0 on aggregate. The team did win the league, but lost the cup final to Ajax.<ref name="2006season">{{cite web |title=Historie: seizoen 2005/2006 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2006 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206061701/http://psv.netwerk.to/historie/seizoen.php?seizoen=2006 |url-status=live }}</ref> Afterwards, Hiddink left and Ronald Koeman replaced him. Westerhof, who lost support from the board, resigned soon after Hiddink's departure. [[Jan Reker]] became general manager.<ref name="hiddinktruth"/> During the 2006–07 season, league leaders PSV squandered a 12-point lead, enabling [[AZ Alkmaar|AZ]] and Ajax to equal their 72 points before the last round. A surprise AZ defeat in the last fixture meant that PSV's 5–1 victory against [[SBV Vitesse|Vitesse]] was enough to edge the title win; PSV had a single goal difference with Ajax.<ref name="psvslinkt">{{cite web |title=Wéér puntverlies PSV, voorsprong slinkt |url=http://www.psv.nl/Nieuws/Nieuwspagina/Weer-puntverlies-PSV-voorsprong-slinkt.htm |archive-url=https://archive.today/20130628043532/http://www.psv.nl/Nieuws/Nieuwspagina/Weer-puntverlies-PSV-voorsprong-slinkt.htm |url-status=dead |archive-date=28 June 2013 |publisher=PSV.nl |access-date=25 June 2013 |language=nl }}</ref><ref name="lurven">{{cite web |title=PSV eredivisiekampioen na denderende ontknoping |url=http://lurven.nl/222/psv-eredivisiekampioen-na-denderende-ontknoping/ |publisher=Lurven |access-date=25 June 2013 |language=nl |archive-url=https://web.archive.org/web/20160303230112/http://lurven.nl/222/psv-eredivisiekampioen-na-denderende-ontknoping/ |archive-date=3 March 2016 |url-status=dead }}</ref> Koeman was criticised by the board after losing a big lead, but was eventually allowed to remain as coach. In the 2007–08 season, after Cocu and Alex left, the team was disqualified from the KNVB Cup after fielding a suspended [[Manuel da Costa (footballer, born 1986)|Manuel da Costa]]. In October, Koeman took up the coaching job at [[Valencia CF|Valencia]], prompting PSV to first appoint [[Jan Wouters]] and then [[Sef Vergoossen]] as caretakers. The fourth title in a row was won in the last match, again against Vitesse.<ref name="2008season">{{cite web |title=Historie: seizoen 2007/2008 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2008 |publisher=psv.netwerk.to |access-date=25 June 2013 |language=nl |archive-date=6 February 2013 |archive-url=https://web.archive.org/web/20130206061654/http://psv.netwerk.to/historie/seizoen.php?seizoen=2008 |url-status=live }}</ref> After the title, Heurelho Gomes and director of football [[Stan Valckx]] voiced criticism towards Reker, forcing the club to choose between Reker and Gomes. Subsequently, Reker sacked Valckx and sold Gomes to [[Tottenham Hotspur F.C.|Tottenham Hotspur]].<ref name="lemic">{{cite web |title=Hoe een Servische 'makelaar' PSV in zijn greep kreeg |url=http://vorige.nrc.nl/sport/article1903866.ece/Hoe_een_Servische_makelaar_PSV_in_zijn_greep_kreeg |publisher=NRC Handelsblad |access-date=25 June 2013 |url-status=dead |archive-url=https://web.archive.org/web/20111104220825/http://vorige.nrc.nl/sport/article1903866.ece/Hoe_een_Servische_makelaar_PSV_in_zijn_greep_kreeg |archive-date=4 November 2011 }}</ref>

===Recent years (2008–present)===

[[File:Dinamo-PSV (4).jpg|thumb|PSV in 2014]]

[[File:Huldiging PSV landskampioen 2024 (1).jpg|thumb|The PSV selection drives through [[Eindhoven]] on the bus after the club won the national title for the 25th time (2024)]]

Huub Stevens returned as coach in 2008, but disappointing performances and clashes between Stevens and the squad resulted in his resignation six months later.<ref name="stevensleaves">{{cite web |title=Huub Stevens weg bij PSV |date=28 January 2009 |url=http://www.nu.nl/sport/1907211/huub-stevens-weg-bij-psv.html |publisher=NU.nl |access-date=25 June 2013 |language=nl |archive-date=25 April 2015 |archive-url=https://web.archive.org/web/20150425040257/http://www.nu.nl/sport/1907211/huub-stevens-weg-bij-psv.html |url-status=live }}</ref> Caretaker [[Dwight Lodeweges]] wrapped up the season with a fourth place.<ref name="psvgoal">{{cite web |title=PSV |url=http://www.goal.com/nl/teams/netherlands/267/psv/info |publisher=Goal.com |access-date=25 June 2013 |archive-date=22 January 2014 |archive-url=https://web.archive.org/web/20140122022742/http://www.goal.com/nl/teams/netherlands/267/psv/info |url-status=live }}</ref> The following year, [[Fred Rutten]] was appointed as coach. In his first two seasons, PSV reached the third place twice. With Rutten as coach, PSV beat Feyenoord 10–0 in a home game on 24 October 2010, a historical win and Feyenoord's heaviest defeat in their club history. Meanwhile, the club experienced liquidity problems, but secured its future through loans and property sales.<ref name="ad1">{{cite web |title=PSV 'verschrikkelijk opgelucht' na deal gemeente |url=http://www.ad.nl/ad/nl/1433/PSV/article/detail/2459321/2011/06/28/PSV-verschrikkelijk-opgelucht-na-deal-gemeente.dhtml |publisher=Algemeen Dagblad |access-date=25 June 2013 |language=nl |archive-date=15 December 2013 |archive-url=https://web.archive.org/web/20131215110509/http://www.ad.nl/ad/nl/1433/PSV/article/detail/2459321/2011/06/28/PSV-verschrikkelijk-opgelucht-na-deal-gemeente.dhtml |url-status=live }}</ref> Key players Ibrahim Afellay and [[Balázs Dzsudzsák]] were sold and as a consequence, director of football Marcel Brands spent €25&nbsp;million to improve the squad.<ref name="transfersummer">{{cite web |title=De zonnige transferzomer van PSV |url=http://www.nusport.nl/hal/2604004/zonnige-transferzomer-van-psv.html |publisher=NUsport |access-date=25 June 2013 |archive-date=15 December 2013 |archive-url=https://web.archive.org/web/20131215110853/http://www.nusport.nl/hal/2604004/zonnige-transferzomer-van-psv.html |url-status=live }}</ref> But in the [[2011–12 Eredivisie|2011–12 season]], the team dropped out of the title race early again, which led to Rutten's dismissal. Phillip Cocu finished the season as caretaker, leading the team to a third place and a KNVB Cup after beating [[Heracles Almelo]].<ref name="ruttenleaves">{{cite news |title='PSV en Fred Rutten alsnog per direct uit elkaar' |newspaper=NRC |date=12 March 2012 |url=http://www.nrc.nl/nieuws/2012/03/12/psv-ontslaat-rutten-alsnog-cocu-tot-eind-seizoen-hoofdcoach/ |publisher=NRC Handelsblad |access-date=25 June 2013 |archive-date=4 October 2013 |archive-url=https://web.archive.org/web/20131004064114/http://www.nrc.nl/nieuws/2012/03/12/psv-ontslaat-rutten-alsnog-cocu-tot-eind-seizoen-hoofdcoach/ |url-status=live |last1=Seegers |first1=Jules }}</ref><ref name=PSV.nl>[http://psv.nl/News/News-page/PSV-appoint-Phillip-Cocu-as-caretaker.htm PSV appoint Phillip Cocu as caretaker] {{webarchive |url=https://web.archive.org/web/20120315170300/http://www.psv.nl/News/News-page/PSV-appoint-Phillip-Cocu-as-caretaker.htm |date=15 March 2012 }}, PSV.nl.</ref><ref name=Cocu>[http://www.uefa.com/memberassociations/association=ned/news/newsid=1781995.html Cocu's PSV seal Dutch Cup success by Berend Scholten on UEFA.com] {{Webarchive |url=https://web.archive.org/web/20120413170114/http://www.uefa.com/memberassociations/association=ned/news/newsid=1781995.html |date=13 April 2012 }},</ref> For the [[2012–13 Eredivisie|2012–13 season]], Dick Advocaat returned as head coach, while Mark van Bommel returned from Milan. Despite 103 league goals, the team ended as runner-up in both Eredivisie and KNVB Cup. Advocaat, who struggled with the job's intensity, left after one season.<ref name="2013season">{{cite web |title=Historie: seizoen 2012/2013 |url=http://psv.netwerk.to/historie/seizoen.php?seizoen=2013 |publisher=psv.netwerk.to |access-date=25 June 2013 |archive-date=3 August 2013 |archive-url=https://web.archive.org/web/20130803152700/http://psv.netwerk.to/historie/seizoen.php?seizoen=2013 |url-status=live }}</ref><ref name="advocaatleaves">{{cite web |title=Advocaat bevestigt vertrek bij PSV |url=https://www.nieuws.nl/sport/20130509/Advocaat-bevestigt-vertrek-bij-PSV |archive-url=https://archive.today/20130628043500/https://www.nieuws.nl/sport/20130509/Advocaat-bevestigt-vertrek-bij-PSV |url-status=dead |archive-date=28 June 2013 |publisher=NU.nl |access-date=25 June 2013 }}</ref> In 2013, Cocu was appointed as head coach.<ref name="advocaatcocu">{{cite web |title=Dick Advocaat vertrekt met magere zege bij PSV |url=http://www.ad.nl/ad/nl/1433/PSV/article/detail/3443277/2013/05/17/Dick-Advocaat-vertrekt-met-magere-zege-bij-PSV.dhtml |publisher=Algemeen Dagblad |access-date=25 June 2013 |archive-date=9 June 2013 |archive-url=https://web.archive.org/web/20130609194639/http://www.ad.nl/ad/nl/1433/PSV/article/detail/3443277/2013/05/17/Dick-Advocaat-vertrekt-met-magere-zege-bij-PSV.dhtml |url-status=live }}</ref> On 18 April 2015, PSV won the Eredivisie after a 4–1 win over [[SC Heerenveen|Heerenveen]]. This was their first league title since 2008, and it ended a four-year domination of the league by Ajax.<ref>{{cite web |url=http://www.goal.com/en-ng/news/4096/netherlands/2015/04/18/10903682/psv-crowned-eredivisie-champions?ICID=HP_BN_1 |title=PSV crowned Eredivisie champions |publisher=Goal.com |date=18 April 2015 |access-date=8 March 2017 |archive-date=22 March 2016 |archive-url=https://web.archive.org/web/20160322041655/http://www.goal.com/en-ng/news/4096/netherlands/2015/04/18/10903682/psv-crowned-eredivisie-champions?ICID=HP_BN_1 |url-status=live }}</ref> On 8 December 2015, PSV reached the knock-out stages of the Champions League, becoming the first Dutch club to do so since the 2006–07 Champions League season.<ref>{{cite web |url=https://www.uefa.com/uefachampionsleague/news/0228-0e92cb1a65e6-a4a254637e58-1000--psv-through-to-last-16-after-cska-thriller/ |title=UEFA Champions League 2015/16 – History – PSV-CSKA Moskva – |date=8 December 2015 |publisher=[[UEFA]] |access-date=8 March 2017 |archive-date=19 March 2016 |archive-url=https://web.archive.org/web/20160319130942/http://www.uefa.com/uefachampionsleague/season=2016/matches/round=2000634/match=2015748/postmatch/report/index.html |url-status=live }}</ref> PSV defended their league title in 2016 owing to a 1–1 draw between Ajax (who led the table prior to this day on goal difference) and 17th-placed [[De Graafschap]] in the last game of the season.<ref>{{cite web |author=Admin |url=http://www.football-oranje.com/psv-eredivisie-champions/ |title=PSV are Eredivisie champions |publisher=Football Oranje |date=8 May 2016 |access-date=8 March 2017 |archive-date=10 May 2017 |archive-url=https://web.archive.org/web/20170510125716/http://www.football-oranje.com/psv-eredivisie-champions/ |url-status=live }}</ref> After finishing third in the [[2016–17 Eredivisie|2016–17 season]], PSV once again claimed the Eredivisie title in [[2017–18 Eredivisie|2018]] with a 3–0 win against Ajax, who were in second place.

On 30 March 2022, the team announced that [[Ruud van Nistelrooy]], who played with the team from 1998 to 2001 would take over as manager starting from the 2022–2023 season.<ref>{{cite web |title=Van Nistelorooy named PSV boss from next season |url=https://www.espn.com/soccer/dutch-eredivisie/story/4628720/ruud-van-nistelrooy-to-take-over-as-psv-eindhoven-manager-from-next-season |website=ESPN.com |access-date=31 March 2022 |language=en |date=30 March 2022 |archive-date=31 March 2022 |archive-url=https://web.archive.org/web/20220331171845/https://www.espn.com/soccer/dutch-eredivisie/story/4628720/ruud-van-nistelrooy-to-take-over-as-psv-eindhoven-manager-from-next-season |url-status=live }}</ref> He won the Johan Cruyff Shield and the KNVB Cup in his first season.
On 13 January 2024, the club repeated the feat of a perfect win record in the first half of [[2023-24 Eredivisie|Eredivisie]] fixtures (17–0–0).