Editing Pepsi Max (section)

==History==
[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor (Middle East)]]
Pepsi Max debuted in Australia, the United Kingdom, and Italy on April 5, 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal, and the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]].<ref>{{cite book |last1=Stoddard |first1=Bob |title=Pepsi. 100 Years |date=1997 |publisher=General Publishing Group |isbn=9781575440262}}</ref> The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness,<ref>{{cite web |title=Best New Products of 2007 |url=https://www.bevindustry.com/articles/81959-best-new-products-of-2007 |website=Beverage Industry |publisher=BNP Media |access-date=2024-07-22}}</ref> whereas some other diet colas are sweetened by aspartame alone.

In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005.

[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|150px|Standard 500&nbsp;ml Pepsi Max bottle from the UK]]Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines in 2006, as well as being reintroduced into Argentina in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into Brazil, Egypt, Jordan, Lebanon, Turkey and the United Arab Emirates during early 2007.

[[File:Pepsi Max bottles.JPG|thumb|left|Small 0.33 liter Pepsi Max bottles]]
In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. In the case of Pepsi Max, besides renaming the drink with its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. In the UK, the cans had the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style.
[[File:New Pepsi Max branding.jpg|thumb|Can of Pepsi Max]]
A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire".{{Cn|date=October 2024}} It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn".{{Cn|date=October 2024}} In July 2010, Pepsi began to change its North American branding of Pepsi Max to match the global branding. It carried a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula was not changed.{{Cn|date=October 2024}}

In May 2011, Pepsi introduced the drink to Spain.{{Cn|date=October 2024}}

In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions and 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|publisher=www.campaignlive.co.uk|access-date=2019-06-12}}</ref>

In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica.<ref>{{cite web |date=20 November 2017 |title=Lanzamiento Pepsi Max en Costa Rica |url=https://adondeirhoy.com/noticias/pepsi-max |publisher=Adondeirhoy.com}}</ref>

In 2017, the drink was reintroduced in Belarus, the Czech Republic, Greece, Hungary, India, Slovakia, Slovenia and Ukraine as Pepsi Black.{{Cn|date=October 2024}}

As of 2017 it is available as Pepsi Max in Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, China, Croatia, Denmark, Estonia, Finland, France, Germany, Italy, Iceland, Ireland, Liechtenstein, Lithuania, Luxembourg, Macedonia, Moldova, Montenegro, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and Venezuela.{{Cn|date=October 2024}}