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Perception management
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==History== The phrase "perception management" has often functioned as a [[euphemism]] for "an aspect of [[information warfare]]." A scholar in the field notes a distinction between "perception management" and [[public diplomacy]], which "does not, as a rule, involve [[Lie|falsehood]] and [[deception]], whereas these are important ingredients of perception management; the purpose is to get the other side to believe what one wishes it to believe, ''whatever'' the truth may be."<ref>{{cite book |first=Emily O. |last=Goldman |title=National Security in the Information Age: Issues, Interpretations, Periodizations |publisher=Routledge (U.K.) |isbn=0-7146-5600-3 |year=2004}}, [https://books.google.com/books?id=eVjyM-hSycIC&pg=PA149 p. 149]</ref> The phrase "perception management" is filtering into common use as a synonym for "[[persuasion]]." [[Public relations]] firms now offer "perception management" as one of their services. Similarly, public officials who are being accused of shading the truth are now frequently charged with engaging in "perception management" when disseminating information to media or to the general public. Although perception management operations are typically carried out within the international arena between governments, and between governments and citizens, use of perception management techniques have become part of mainstream information management systems in many ways that do not concern military campaigns or government relations with citizenry. Businesses may even contract with other businesses to conduct perception management for them, or they may conduct it in-house with their public relations staff. As Stan Moore has written, "Just because truth has been omitted, does not mean that truth is not true. Just because reality has not been perceived, does not mean that it is not real."<ref>{{Cite web|last=Moore|first=Stan|date=2004-06-13|title=Examples of "Perception Management" - Instruction by Omission|url=https://www.mediamonitors.net/examples-of-perception-management-instruction-by-omission/|access-date=2020-07-17|website=Media Monitors Network (MMN)|language=en-US}}</ref>
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