Editing Phono-semantic matching (section)

==History==
The term "phono-semantic matching" was introduced by linguist and revivalist [[Ghil'ad Zuckermann]].{{sfn|Zuckermann|2003a}} It challenged [[Einar Haugen]]'s classic [[Morphological typology|typology]] of lexical borrowing (loanwords).{{sfn|Haugen|1950}} While Haugen categorized borrowing into either substitution or importation, camouflaged borrowing in the form of PSM is a case of "simultaneous substitution and importation." Zuckermann proposed a new classification of multisourced neologisms, words deriving from two or more sources at the same time. Examples of such mechanisms are phonetic matching, semanticized phonetic matching and phono-semantic matching.

Zuckermann concludes that [[language planning|language planners]], for example members of the [[Academy of the Hebrew Language]], employ the very same techniques used in [[folk etymology]] by [[laymen]], as well as by religious leaders.{{sfn|Zuckermann|2006}} He urges [[lexicographer]]s and [[etymologist]]s to recognize the widespread phenomena of camouflaged borrowing and multisourced neologization and not to force one source on multi-parental [[lexical item]]s.