Editing Pibb Xtra (section)

==History==
[[File:Mr. Pibb.jpg|thumb|left|Mr. Pibb advertisement]] 
First introduced as "Peppo" to compete against [[Dr Pepper]],<ref name=Janos1973>{{citation| last = Janos | first =  Leo| year = 1973 | title = Understanding Dr Pepper | journal=Texas Monthly | volume = 1 | issue = 1|url=http://www.texasmonthly.com/articles/understanding-dr-pepper/}}</ref> the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.<ref>{{citation |url=http://www.retroplanet.com/blog/soda-pop-of-the-week/soda-pop-of-the-week-peppo/ |title=Soda Pop of the Week: Peppo |access-date=April 18, 2011 |archive-url=https://web.archive.org/web/20140303183306/http://www.retroplanet.com/blog/soda-pop-of-the-week/soda-pop-of-the-week-peppo/ |archive-date=March 3, 2014 |url-status=dead }}</ref> The original test markets for Mr. Pibb in 1972 were located in [[Waco]], Texas<ref name=Dougherty1973>{{citation| last = Dougherty | first = Philip H. | year = 1973 | title = Advertising: Howdy to [[Mr. Pibb]], Furs, Feathers, Fins Direct Mail Doings People| journal=The New York Times | issue=June 27, 2001 | page = 109}}</ref> the birthplace of Dr Pepper, before the company moved to [[Dallas]], Texas.<ref>{{citation| url=http://www.drpeppermuseum.com/About-Us/History-Of-Dr.-Pepper.aspx |title=Dr Pepper Museum – History of Dr Pepper}}</ref> In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.<ref name="C4Wauto-7325054">{{cite web |url=http://www.pibbthug.com/history/ |title=The History of Mr. PiBB |work=pibbthug.com | date=August 23, 2008 <!-- No date available; last modification date used. --> | access-date=March 27, 2014 | author=<!--Staff writer(s), no by-line.--> |archive-url=https://web.archive.org/web/20140327212118/http://www.pibbthug.com/history/ | archive-date=March 27, 2014 | url-status=live | df=mdy-all }}</ref>

In 2001, a [[cinnamon]]-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.<ref name="Pibb Xtra history">{{cite web|url=http://www.howstuffcompares.com/doc/d/dr-pepper-vs-pibb.htm/|title= Dr Pepper Versus Pibb Xtra|publisher= HowStuffCompares |access-date=2019-11-18}}</ref> As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".<ref name="Pibb Xtra">{{cite web|url=https://www.pibb-xtra.com/pibb-xtra/ |title=Pibb Xtra |publisher=Pibb Xtra |access-date=2019-04-08}}</ref><ref>{{cite web|url=https://www.houstonpress.com/restaurants/dr-pepper-wants-to-make-it-official-11121346|title=Is Dr Pepper the Soft Drink of Texas?|last=Ruggiero|first=Lorretta|date=2019-01-17|website=Houston Press|access-date=2019-04-08}}</ref><ref>{{cite web|url=https://www.floridatoday.com/story/entertainment/dining/2017/06/12/restaurant-review-welcome-suntree-charlie-graingers/102775104/|title=Restaurant review: Welcome to Suntree, Charlie Graingers|website=Florida Today|language=en|access-date=2019-04-08}}</ref>