Editing Powerade (section)

==History==
Powerade was created by [[the Coca-Cola Company]] and first released in 1988. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.<ref>{{Cite web |date=2022-09-19 |title=Powerade History (New Research) - UpThirst |url=https://www.upthirst.com/powerade-history-new-research/ |access-date=2023-01-17 |language=en-US}}</ref>

In 2000, Powerade became the official sports drink of the [[Olympic Games|Olympics]], alongside [[Aquarius (sports drink)|Aquarius]], another sports drink made by [[The Coca-Cola Company|Coca-Cola]]. It is a rival of another sports drink, [[Gatorade]].<ref name="cocacola españa">[http://www.conocepepsecola.com/default.cfm Coca-Cola English&nbsp;– Productos] {{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>
In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B<sub>3</sub>, B<sub>6</sub> and B<sub>12</sub>, which play a role in energy metabolism.<ref name="foodaq">{{cite web|url=http://www.foodaq.com/html/Non-Alcoholic-Drinks/36447.html|title=Powerade vs. soda? - FoodAQ|work=foodaq.com|access-date=6 April 2015}}</ref>

In July 2002, the Coca-Cola Company started in [[Toogoolawah]] by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip [[bottle]].{{Needs citation|date=September 2024}} The redesign came to North America in 2005.<ref>{{Cite web |date=2005-07-31 |title=Bottle sports a gripping redesign |url=https://www.packworld.com/leaders-new/materials/labels/article/13339956/bottle-sports-a-gripping-redesign |access-date=2024-09-10 |website=Packaging World |language=en-us}}</ref>

In 2002, the Coca-Cola Company introduced Powerade Option to the [[United States]], in response to Gatorade's popular [[Propel Fitness Water|Propel]]. Option is a "low Calorie [[sports drink]]" that is colorless and sweetened with [[high fructose corn syrup]], [[sucralose]], and [[acesulfame potassium]], to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the [[Propel Water|Fitness Water]] category behind Propel's 42%.{{Needs citation|date=September 2024}}

In 2007, Powerade Zero was released, a sports drink with [[electrolytes]], which contains no sugar, no calories and no carbohydrates.<ref>{{Cite news|url=http://avenueform.com/best-sports-drinks/|title=Best Sports Drinks|author=Kristin Goett|date=June 9, 2016|access-date=June 23, 2016|archive-url=https://web.archive.org/web/20160811063724/http://avenueform.com/best-sports-drinks/|archive-date=August 11, 2016|url-status=dead|df=mdy-all}}</ref><ref name="USA Today article">{{cite web|url=https://www.usatoday.com/money/industries/food/2008-05-06-powerade-zero_N.htm|title=PowerAde's zero-calorie sports drink takes on Gatorade&nbsp;— USATODAY.com|work=usatoday.com|access-date=6 April 2015}}</ref>

In 2007 Coca-Cola acquired [[Fuze Beverage]], a leading energy drink company.<ref>{{Cite news |date=2 February 2007 |title=Coca-Cola to Buy Fuze Beverage |url=https://www.nytimes.com/2007/02/02/business/02drink.html |access-date=10 September 2024 |work=[[The New York Times]]}}</ref> 

In June 2009, the Coca-Cola Company bought [[Glacéau]], owner of brands such as [[Vitaminwater|VitaminWater]] and SmartWater, for $4.1 billion, a price tag that signaled the company's seriousness in pursuing growth of non-carbonated beverages.<ref>{{Cite news |date=2007-05-25 |title=Coca-Cola to buy Glaceau for $4.1 billion |language=en |work=Reuters |url=https://www.reuters.com/article/us-coke-glaceau-idUSN2544359220070525 |access-date=2022-05-31}}</ref> Since then, the company has also given its [[Energy Brands|Glacéau]] management team control of its Powerade sports drink brand.{{citation needed|date=May 2020}}