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==Visual elements== A [[presentation program]] is commonly used to generate the presentation content, some of which also allow presentations to be developed [[Collaboration|collaboratively]], e.g. using the Internet by geographically disparate collaborators. Presentation viewers can be used to combine content from different sources into one presentation. Some of the popular presentation products used across the globe are offered by [[Apple Inc.|Apple]], [[Google]] and [[Microsoft]]. [[Microsoft PowerPoint]] and [[Google Slides]] are effective tools to develop slides, both Google Slides and Microsoft PowerPoint allows groups to work together online to update each account as it is edited. Content such as text, images, links, and effects are added into each of the presentation programs to deliver useful, consolidated information to a group. Visual elements add to the effectiveness of a presentation and help emphasize the key points being made through the use of type, color, images/videos, graphs, layout, and transitions. === Legibility === One common means to help one convey information and the audience stay on track is through the incorporation of text in a legible [[font]] size and type.<ref>{{Cite book|last=Don Baker|first= Joy |url=http://worldcat.org/oclc/1051842838|title=Presentation Skills: A Necessity for Perioperative Nurses |publisher=Elsevier Science for the Association of Perioperative Registered Nurses|oclc=1051842838}}</ref> According to the article "Prepare and Deliver an Effective Presentation",<ref>{{Cite journal|last1=Thawani|first1=Rajat|last2=Ravishankar|first2=Arjun|last3=Shad|first3=Rohan|date=2013-12-20|title=Prepare and deliver an effective presentation|url=https://www.bmj.com/lookup/doi/10.1136/sbmj.f7372|journal=BMJ|volume=347 |language=en|pages=f7372|doi=10.1136/sbmj.f7372|s2cid=164324474|issn=1756-1833|url-access=subscription}}</ref> effective presentations typically use [[serif]] fonts (e.g. Times New Roman, Garamond, Baskerville, etc.) for the smaller text and [[Sans-serif|sans serif]] fonts (e.g. Helvetica, Futura, Arial, etc.) for headings and larger text. The typefaces are used along with type size to improve readability for the audience. A combination of these typefaces can also be used to create emphasis. The majority of the fonts within a presentation are kept simple to aid in readability. Font styles, like bold, italic, and underline, are used to highlight important points. It is possible to emphasize text and still maintain its readability by using contrasting colors. For example, black words on a white background emphasize the text being displayed but still helps maintain its readability.<ref>{{Cite web|title=Applying Color Theory to Digital Displays :: UXmatters|url=https://www.uxmatters.com/mt/archives/2007/01/applying-color-theory-to-digital-displays.php|access-date=2022-02-17|website=www.uxmatters.com}}</ref> Text that contrasts with the background of a slide also enhances visibility. Readability and visibility enhance a presentation experience, which contributes to the effectiveness of it.{{cn|date=February 2022}} Certain colors are also associated with specific emotions and the proper application of these colors adds to the effectiveness of a presentation through the creation of an immersive experience for an audience. === Images/videos === Large images relevant to the presentation attract an audience’s attention which in turn can clarify the topics within the presentation. Using pictures sparingly helps support other presentation elements (e.g. text). Short videos are used to help the presenter reinforce their message to the audience. With the additional reinforcement that images and videos offer, the effectiveness of a presentation may be improved.{{cn|date=February 2022}}
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