Editing Press kit (section)

==Terminology==

Traditionally, the term "press kit" referred to a set of documents, photographs (such as [[publicity still|publicity stills]]) and other relevant materials packaged together, and such a kit was designed to be sent to a newspaper or magazine as part of an organisation's [[public relations]] or promotional program. Recently, as print media circulation and readership levels have been declining,<ref>{{Cite web|url=https://www.wan-ifra.org/reports/2015/10/01/world-press-trends-report-2015|title=World Press Trends Report 2015 - WAN-IFRA|website=www.wan-ifra.org|access-date=2020-03-31}}</ref> marketing and PR people have begun using the broader term, "media kit", so that it now refers to any promotional material distributed to any media outlet.

A PR media kit should not be confused with an advertising media kit developed by a newspaper or magazine for distribution to prospective advertisers. Advertising media kits typically consist of documents outlining the print media's editorial philosophy, detailed profiles of the medium's audience, a rate card and information about forthcoming special features.