Editing QVC (section)

==History==

===Early era (1986–1992)===

====QVC's founding and television launch====

QVC was founded on June 13, 1986, by [[Joseph Segel]] and investors including [[Ralph J. Roberts|Ralph Roberts]], the founder and chairperson of [[Comcast]]. Roberts was able to arrange deals in which cable companies received investment stakes in QVC in exchange for carrying the channel.<ref name=FundingUniverse/> [[Sears]] was one of the first brands that QVC would represent, with a two-year exclusive agreement to sell Sears products through television shopping.<ref>{{cite web |url=https://www.nytimes.com/1986/11/15/business/sears-gets-into-video-shopping.html |title=Sears Gets into Video Shopping |website=[[The New York Times]] |date=1986-11-15 |access-date=2017-06-26 |archive-url=https://web.archive.org/web/20170831132903/http://www.nytimes.com/1986/11/15/business/sears-gets-into-video-shopping.html |archive-date=August 31, 2017 |url-status=live }}</ref><ref>{{cite news |last=Turk |first=Rose-Marie |url=https://www.latimes.com/archives/la-xpm-1987-01-23-vw-700-story.html |title=Fashion 87 : TV's Apparel Pitch Turns On the At-Home Shopper |date=January 23, 1987 |newspaper=[[The Los Angeles Times]] |access-date=29 January 2022 }}</ref>  The corporation later set a new record for first full-year fiscal sales for a new public company of $112 million.<ref name=SEC-Edgar-2013>{{cite news|title=Memorandum from Mike George, President and CEO of QVC, Inc. to Employees of QVC, Inc.|last1=George|first1=Mike|date=2013-10-10|url=https://www.sec.gov/Archives/edgar/data/1355096/000110465913075075/a13-22094_2425.htm|access-date=2021-07-14}}</ref> The channel was launched on November 24, 1986, with program hosts Kathy Levine, John Eastman, Ellen Langas, Bob Bowersox, and Cindy Briggs-Moore.<ref>{{cite news |url=https://www.https://www.youtube.com/HKaIMdX6K7g |title=QVC's First Broadcast 11/24/86 |work=[[YouTube]] |last=johneastmanvideo |date=November 24, 1986 |access-date=15 May 2020 |url-status=dead |archive-url=https://web.archive.org/web/20130819141428/http://https/ |archive-date=August 19, 2013 }}</ref> Each November 24, QVC celebrated their birthday annually through 2008.<ref>{{cite news |url=https://www.youtube.com/watch?v=UnpeiR3-0QU |title=QVC's 19th Birthday Week Finale |work=[[YouTube]] |last=tealsunset |date=November 24, 2005 |access-date=4 Jun 2020 |url-status=live |archive-url=https://web.archive.org/web/20200708144254/https://www.youtube.com/watch?v=UnpeiR3-0QU |archive-date=July 8, 2020 }}</ref><ref>{{cite news|url=https://www.youtube.com/watch?v=iBYF1x3m_L4 |archive-url=https://ghostarchive.org/varchive/youtube/20211212/iBYF1x3m_L4| archive-date=2021-12-12 |url-status=live|title=QVC's 20th Birthday with Jane and David |work=[[YouTube]] |last=tealsunset |date=November 24, 2006|access-date=4 Jun 2020 }}{{cbignore}}</ref> Initially broadcasting live from 7:30&nbsp;p.m. until midnight ET each weekday and 24 hours a day each weekend, the channel extended its live programming to 24/7/364 in January 1987.  Former [[QUBE]] host and producer, [[Ron Giles (television executive)|Ron Giles]], was named an executive vice president and executive producer at QVC in late 1987.<ref>{{Cite news|date=January 4, 1988|title=Fates & Fortunes – Programing|page=141|work=Broadcasting|url=https://worldradiohistory.com/Archive-BC/BC-1988/BC-1988-01-04.pdf|url-status=live|access-date=June 16, 2020|archive-url=https://web.archive.org/web/20200617025444/https://worldradiohistory.com/Archive-BC/BC-1988/BC-1988-01-04.pdf|archive-date=June 17, 2020}}</ref> In October 1988, the board of directors elected Michael C. Boyd to the position of senior executive vice president and chief operating officer.<ref>{{Cite news|last=Linafelt|first=Tom|date=October 9, 1988|title=W. Whiteland firm awarded $55 million EPA contract|work=The Philadelphia Inquirer|url=https://www.newspapers.com/image/168801647/?terms=%22QVC%22%2B%22Michael%2BBoyd%22|access-date=August 3, 2020}}</ref> In early 1990, Boyd would take the title of president, reportedly to relieve some of Segel's load.<ref>{{Cite news|last=Fish|first=Larry|date=May 15, 1990|title=Surprise: After buying CVN, QVC struggles to stay upright|work=The Philadelphia Inquirer|url=https://www.newspapers.com/image/174779002/?terms=%22QVC%22%2B%22Michael%2BBoyd%22%2Brelieving|access-date=August 3, 2020}}</ref>

====Competitor buy-out attempts====

In July 1989, QVC acquired the Cable Value Network, founded by [[Irwin L. Jacobs]]. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then led to difficulties in the couple of years that followed.<ref>{{cite web |url=http://home.comcast.net/~jsegel/BIOGRAPHY_Joseph_M_Segel.html |title=Biography |publisher=Home.comcast.net |date=2 November 2007 |access-date=3 February 2013 |archive-url=https://web.archive.org/web/20121022151948/http://home.comcast.net/~jsegel/BIOGRAPHY_Joseph_M_Segel.html |archive-date=October 22, 2012 |url-status=live }}</ref><ref>{{cite news |last=Feinburg |first=Andrew |title=CVN Agrees To Be Acquired By QVC in Video Shopping Deal |url=https://www.nytimes.com/1988/09/25/business/picking-up-the-pieces-in-home-shopping.html |access-date=29 January 2022|work=[[The New York Times]] |date=25 September 1988}}</ref><ref>{{cite news |title=CVN Agrees To Be Acquired By QVC in Video Shopping Deal |url=https://apnews.com/article/4594bd8823a821ff9612c327888a1f3d |access-date=27 January 2022|publisher=[[The Associated Press]] |date=10 July 1989}}</ref>

QVC first offered to buy out the [[Burbank, California|Burbank]]-based Shop Television Network on March 16, 1991,<ref>{{cite web|url=https://variety.com/1991/tv/features/qvc-withdraws-99127303/ |title=Sears Gets into Video Shopping |publisher=[[Variety (magazine)|Variety]] |date=1991-04-29 |access-date=2020-04-25}}</ref> a bid rejected by its producers and the Los Angeles Superior Court, and which carried blocks of time offering [[JCPenney]] merchandise. On May 21, 1991, it acquired the channel and its 4 million subscribers, with a liability of $2 million to its producers, along with a license to carry JCPenney brands on-air.<ref>{{cite news |last1=Gollner |first1=Phillip |title=Burbank TV Firm Lays Off 110 as J. C. Penney Kills Cable Show |url=https://www.latimes.com/archives/la-xpm-1991-05-21-fi-2368-story.html |access-date=25 April 2020|newspaper=[[The Los Angeles Times]] |date=21 May 1991}}</ref>

A QVC offer to buy rival [[Home Shopping Network]] in March 1992 was sidetracked by antitrust concerns.<ref>{{cite news |last1=Noglows |first1=Paul |url=https://variety.com/1993/tv/news/qvc-seeks-hsn-merger-108659/ |title=QVC seeks HSN merger |publisher=[[Variety (magazine)|Variety]] |date=1993-07-13 |access-date=2020-04-26 |archive-url=https://web.archive.org/web/20151021144033/http://variety.com/1993/tv/news/qvc-seeks-hsn-merger-108659/ |archive-date=October 21, 2015 |url-status=live }}</ref> On July 12, 1993, QVC offered to acquire Home Shopping in a stock swap valued at about $1.1 billion, but talks faltered when QVC pursued a bid for [[Paramount Communications Inc.|Paramount]] in fall 1993.<ref>{{cite web|url=https://variety.com/1994/tv/news/home-shop-merger-doubtful-119097/ |title=Home shop merger doubtful |publisher=[[Variety (magazine)|Variety]] |date=1994-03-09 |access-date=2020-04-26}}</ref> Liberty Media Corp. held a controlling interest in the St. Petersburg, Florida-based Home Shopping Network along with their share of QVC.<ref>{{cite news |last1=Rothman |first1=Matt |url=https://variety.com/1993/tv/news/shopping-net-shuffles-deck-to-study-merger-108723/ |title=Shopping net shuffles deck to study merger |publisher=[[Variety (magazine)|Variety]] |date=1993-07-14 |access-date=2020-04-26 |archive-url=https://web.archive.org/web/20170222023214/http://variety.com/1993/tv/news/shopping-net-shuffles-deck-to-study-merger-108723/ |archive-date=February 22, 2017 |url-status=live }}</ref>

===Barry Diller, use of QVC for corporate raider attempts (1993–1995)===

====Diller's takeover and failure of Q2====

Introduced to televised shopping by designer [[Diane von Fürstenberg]] a decade before their marriage, [[Fox Broadcasting Company|Fox]] founder [[Barry Diller]] pursued slick "infotainment"-style programming as his next television venture.<ref>{{cite news |last1=Farhi |first1=Paul |title=Shopping For a New TV Formula |url=https://www.washingtonpost.com/archive/business/1993/07/30/shopping-for-a-new-tv-formula/622c9c50-d53c-4f2a-af6b-899d42a0d42b/ |access-date=19 April 2020|newspaper=The Washington Post |date=30 Jul 1993}}</ref> After resigning as chairman of [[Fox Corporation|Fox Inc.]] in early 1992, Diller's Arrow Investments purchased a $25 million stake in QVC, or just under 3 percent of the company, in December 1992 and Diller succeeded Segel as chairman and chief executive on January 18, 1993.<ref>{{cite news |last1=Sims |first1=Calvin |title=Diller Acquires QVC Stake |url=https://www.nytimes.com/1992/12/11/business/company-news-diller-acquires-qvc-stake.html |access-date=19 April 2020 |newspaper=[[The New York Times]] |date=11 Dec 1992 |archive-url=https://web.archive.org/web/20180116033734/http://www.nytimes.com/1992/12/11/business/company-news-diller-acquires-qvc-stake.html |archive-date=January 16, 2018 |url-status=live }}</ref>

Diller, known for building Fox as a fourth national television network in just five years, replaced QVC's second channel, The Fashion Channel, with Q2.<ref>{{cite news |last1=Robins |first1=J. Max |title=QVC2 fashioning new order with Carpenter |url=https://variety.com/1993/tv/news/qvc2-fashioning-new-order-with-carpenter-109172/ |access-date=28 January 2022|publisher=[[Variety (magazine)|Variety]] |date=30 Jul 1993}}</ref> Debuting in spring 1994, Q2 was aimed at younger, more economic shoppers, and broadcast from New York City. The spin-off network was shelved in 1996, costing QVC $55 million.<ref>{{cite news |last1=Landler |first1=Mark |title=Diller Acquires QVC Stake |url=https://www.nytimes.com/1996/05/20/business/barry-diller-used-to-work-here.html |access-date=19 April 2020 |newspaper=[[The New York Times]] |date=20 May 1996 |archive-url=https://web.archive.org/web/20190414201739/https://www.nytimes.com/1996/05/20/business/barry-diller-used-to-work-here.html |archive-date=April 14, 2019 |url-status=live }}</ref>

====Failed Paramount takeover bid====
QVC, under Diller, first placed a hostile $9.6 billion bid for Paramount in September 1993, when talks for a friendly merger between Paramount and [[Viacom (1952–2006)|Viacom]], worth $7.2 billion at the time, were already under way.<ref>{{cite news |last1=Fabrikant |first1=Geraldine |title=Paramount to Weight QVC Talks |url=https://www.nytimes.com/1993/10/11/business/paramount-to-weigh-qvc-talks.html |access-date=19 April 2020 |newspaper=[[The New York Times]] |date=11 Oct 1993 |archive-url=https://web.archive.org/web/20180117073623/http://www.nytimes.com/1993/10/11/business/paramount-to-weigh-qvc-talks.html |archive-date=January 17, 2018 |url-status=live }}</ref> QVC's more attractive bid was forced on Paramount in the February 4, 1994 decision of [[Paramount Communications, Inc. v. QVC Network, Inc.]] by the [[Delaware Supreme Court]]. Following Viacom's merger with [[Blockbuster LLC|Blockbuster]] that gave Viacom the financial lead, Diller proposed that QVC financial backer [[BellSouth]] could buy QVC shares after the merger to boost the value of QVC's stock to Paramount shareholders.<ref>{{cite news |last1=Fabrikant |first1=Geraldine |title=QVC Wins BellSouth's Help in Bid |url=https://www.nytimes.com/1993/11/12/business/the-media-business-qvc-wins-bellsouth-s-help-in-bid.html |access-date=19 April 2020 |newspaper=[[The New York Times]] |date=12 Nov 1993 |archive-url=https://web.archive.org/web/20180117210130/http://www.nytimes.com/1993/11/12/business/the-media-business-qvc-wins-bellsouth-s-help-in-bid.html |archive-date=January 17, 2018 |url-status=live }}</ref> Diller dropped the proposal when reminded of its legal challenges and on February 14, 1994, QVC lost its bid for Paramount to a $9.85 billion bid from Viacom.<ref>{{cite news |last1=Britell |first1=Penny |title=Viacom wraps Par marathon |url=https://variety.com/1994/biz/news/viacom-wraps-par-marathon-118377/ |access-date=20 April 2020 |publisher=[[Variety (magazine)|Variety]] |date=15 Feb 1994}}</ref><ref>{{cite news |last1=Fabrikant |first1=Geraldine |title=Paramount-QVC Talks Said to Be Unproductive |url=https://www.nytimes.com/1993/11/02/business/the-media-business-paramount-qvc-talks-said-to-be-unproductive.html |access-date=19 April 2020 |newspaper=[[The New York Times]] |date=11 Nov 1993 |archive-url=https://web.archive.org/web/20180118183746/http://www.nytimes.com/1993/11/02/business/the-media-business-paramount-qvc-talks-said-to-be-unproductive.html |archive-date=January 18, 2018 |url-status=live }}</ref> Diller's reported five-word response to the end of what ''[[The Los Angeles Times]]'' called "the biggest takeover war of the 1990s" was: "They won. We lost. Next."<ref>{{cite news |last1=Bates |first1=James |title=Paramount Deal: As Show Closes, a Look at the Script |url=https://www.latimes.com/archives/la-xpm-1994-02-16-mn-23560-story.html |access-date=19 April 2020|newspaper=[[The Los Angeles Times]] |date=16 Feb 1994}}</ref>

====Worldwide reach====

Diller changed the name of QVC Network to QVC, Inc. in 1994, while creating a holding company to allow the firm to diversify and build assets and divisions separately. Among the changes were the creation of two new divisions, Q Direct, to produce infomercials and 60- and 120-second direct response TV commercials, and QVC Interactive, an online-shopping service.<ref>{{cite news |last1=Edelson |first1=Sharon |title=Diller Takes Steps to Transform QVC Into Multimedia Company |url=https://www.wwd.com/business-news/retail/diller-takes-steps-to-transform-qvc-into-multimedia-company-1154823/ |access-date=25 April 2020|publisher=[[Women's Wear Daily]] |date=18 Feb 1994}}</ref> QVC launched their internet shopping site, iQVC, on September 15, 1996.<ref>{{cite web |url=https://corporate.qvc.com/wp-content/uploads/2017/03/Vm0wd2VF-2.pdf |title=QVC Milestones |access-date=2020-04-26 }}</ref>

QVC's shopping channel based in Mexico, airing in non-primetime programming hours on [[XHTV-TDT|Canal 4]], launched November 1, 1993 in a partnership with [[Televisa]], and known domestically as CVC (a Spanish translation of the network's full name).<ref>{{cite news |last1=Rothman |first1=Matt |title=QVC pushes into Mexico |url=https://variety.com/1993/tv/news/qvc-pushes-into-mexico-106305/ |access-date=25 April 2020 |publisher=[[Variety (magazine)|Variety]] |date=27 Apr 1993}}</ref> The operation closed on August 4, 1995, after the [[Mexican peso crisis|devaluation of the]] [[Mexican peso]] during a monetary transition, and a general national loathing of long-form home shopping and [[infomercial|paid programming]] content.<ref>{{cite news |last1=Paxman |first1=Andrew |title=Shopping web bagged across border |url=https://variety.com/1995/scene/markets-festivals/shopping-web-bagged-across-border-99129613/ |access-date=25 April 2020 |publisher=[[Variety (magazine)|Variety]] |date=12 Mar 1995 }}</ref>

===QVC's rise (1995–2005)===

On September 29, 1994, QVC Vice President Douglas Briggs unveiled the QVC Local, a customized, $1.7 million state-of-the-art television studio in a bus, in Washington, D.C.<ref>{{cite news|url=https://www.youtube.com/watch?v=OzXJb8MoenI |archive-url=https://ghostarchive.org/varchive/youtube/20211212/OzXJb8MoenI| archive-date=2021-12-12 |url-status=live|title=QVC's 20th Founder's Day QVC Local Debut, 1994 |work=[[YouTube]] |last=tealsunset |date=June 13, 2016|access-date=18 April 2020 }}{{cbignore}}</ref> In January 1995, QVC kicked off the "Quest for America's Best: 50 in 50 Tour," a 50-week nationwide product search to promote local and regional products with live broadcasts from every State. The QVC Local traveled 88,796 miles of American road during the 50 in 50 Tour in 1995.<ref>{{cite news |last1=Lieberman |first1=Brett |title=QVC Begins Tour to Push U.S. Goods |url=https://www.mcall.com/news/mc-xpm-1994-09-30-2984570-story.html |access-date=18 April 2020|publisher=The Morning Call |date=30 Sep 1994}}</ref>

[[Comcast]] and [[Tele-Communications Inc.|TCI]] spin-off company [[Liberty Media]] completed their acquisition of the company on February 2, 1995, and Diller resigned. Douglas S. Briggs was announced as QVC Inc. CEO on March 6, 1995, after overseeing the daily business of the company as president of QVC electronic retailing and executive vice president of QVC Inc. since February 1994.<ref>{{cite news|title=Douglas Briggs Named President of QVC|url=https://apnews.com/bf2fc815b145494c9900c8c7d53a67ba |access-date=18 April 2020|publisher=Associated Press|date=6 Mar 1995}}</ref> Briggs was tasked with boosting Diller's many start-up ventures, including QVC UK and Q2.<ref>{{cite news |last1=Flint |first1=Joe |title=No Make-Up Necessary For QVC's Briggs |url=https://variety.com/1995/tv/features/no-make-up-necessary-for-qvc-s-briggs-99124208/ |access-date=18 April 2020 |publisher=[[Variety (magazine)|Variety]] |date=12 Mar 1995 |archive-url=https://web.archive.org/web/20190422074234/https://variety.com/1995/tv/features/no-make-up-necessary-for-qvc-s-briggs-99124208/ |archive-date=April 22, 2019 |url-status=live }}</ref>

On September 24, 1997, at 7pm ET, QVC signed off their live broadcast from their previous studio and celebrated the opening of their new broadcast center and corporate offices, Studio Park, a nearly 17-acre property with more than 58,000 square feet of filming studios in West Chester, Pennsylvania.<ref>{{cite news|title=Cool Offices: QVC's West Chester empire|url=https://www.bizjournals.com/philadelphia/news/2017/07/03/qvc-studio-ark-west-chester-offices.html|access-date=18 April 2020|publisher=Philadelphia Business Journal|date=3 Jul 2017|archive-url=https://web.archive.org/web/20170706121531/http://www.bizjournals.com/philadelphia/news/2017/07/03/qvc-studio-ark-west-chester-offices.html|archive-date=July 6, 2017|url-status=live}}</ref><ref>{{cite news|url=https://www.youtube.com/watch?v=8zB_WwNj2eI |archive-url=https://ghostarchive.org/varchive/youtube/20211212/8zB_WwNj2eI| archive-date=2021-12-12 |url-status=live|title=QVC's 20th Founder's Day Studio Park Grand Opening Sept. 24, 1997 |work=[[YouTube]] |last=tealsunset |date=June 13, 2016|access-date=18 April 2020 }}{{cbignore}}</ref>

QVC tested a retail concept in 2000 at [[The Mall of America]] in [[Bloomington, Minnesota]] with a limited-term lease on a 500 square-foot store.<ref>{{cite news |last1=Hogan |first1=Monica |title=QVC Heads to the Mall of America|url=https://www.multichannel.com/news/qvc-heads-mall-america-150662 |access-date=20 April 2020|publisher=Multichannel News |date=9 Jul 2000}}</ref> The next year, QVC signed a ten-year lease on a 2,500 square-foot store with broadcasting capabilities and opened QVC @ The Mall on August 8, 2001.<ref>{{cite news |last1=Hovanyetz |first1=Scott |title=QVC Store Opens in Mall of America |url=https://www.dmnews.com/marketing-channels/multi-omnichannel/news/13088468/qvc-store-opens-in-mall-of-america |access-date=20 April 2020|publisher=DMNews|date=10 Aug 2001}}</ref> The Mall of America store remained the only location for this format and the store closed at the conclusion of the ten-year lease on March 22, 2011.<ref>{{cite news|last1=Snowbeck|first1=Christopher|title=Mayo Clinic opens health center in Mall of America|url=https://www.twincities.com/2011/08/10/mayo-clinic-opens-health-center-in-mall-of-america/|access-date=20 April 2020|publisher=[[Twin Cities Pioneer Press|St. Paul Pioneer Press]]|date=10 Aug 2011|archive-url=https://web.archive.org/web/20180630103217/https://www.twincities.com/2011/08/10/mayo-clinic-opens-health-center-in-mall-of-america/|archive-date=June 30, 2018|url-status=live}}</ref>

====Legal hurdles and Comcast's exit====

In 1998, two former hosts filed a class-action lawsuit against QVC, claiming that they were discriminated against by the shopping channel based on their race. The lawsuit went on to state that QVC refused to allow non-white hosts any permanent daytime/primetime spots, which relegated them to the overnight hours, otherwise known as the "[[graveyard slot|graveyard shift]]." Because of this, the non-white hosts were paid considerably less than the white hosts.<ref>{{cite web |author=Sean Sexton |url=http://www.dmnews.com/lawsuit-alleges-pattern-of-racism-at-qvc/article/60890/ |title=Lawsuit Alleges Pattern of Racism at QVC – Direct Marketing News |publisher=Dmnews.com |access-date=3 February 2013 |archive-url=https://web.archive.org/web/20120724205949/http://www.dmnews.com/lawsuit-alleges-pattern-of-racism-at-qvc/article/60890/ |archive-date=July 24, 2012 |url-status=live }}</ref><ref>{{cite web |url=http://articles.philly.com/2004-06-07/news/25369173_1_qvc-jack-comstock-q2 |title=QVC official denies any racism A suit contends Jack Comstock treated minorities badly. He told the jury about his criteria for hosts. - Philly.com |publisher=Articles.philly.com |date=7 June 2004 |access-date=3 February 2013 |archive-url=https://web.archive.org/web/20160430135645/http://articles.philly.com/2004-06-07/news/25369173_1_qvc-jack-comstock-q2 |archive-date=April 30, 2016 |url-status=dead }}</ref>

On July 3, 2003, Comcast sold its majority share to [[Liberty Media]], which purchased the remaining 56.5% of QVC it didn't already own for $7.9 billion. Comcast, for which QVC was a financial asset, not a strategic one, continued to carry QVC for its 21 million cable subscribers.<ref>{{cite news |last1=Ahrens |first1=Frank |title=Comcast Sells Its QVC Stake for $7.9 Billion |url=https://www.washingtonpost.com/archive/business/2003/07/04/comcast-sells-its-qvc-stake-for-79-billion/21abd8ca-da23-47a8-9b8d-7b885b8957e2/|access-date=25 April 2020|newspaper=[[The Washington Post]] |date=4 Jul 2003}}</ref>

On Wednesday, March 24, 2004, the [[Federal Trade Commission|FTC]] sued QVC over violating a June 2000 order barring the company from making misleading claims about dietary supplements.<ref>{{cite news |title=FTC Sues QVC Over Claims |url=https://www.latimes.com/archives/la-xpm-2004-mar-25-fi-qvc25-story.html |access-date=25 April 2020|newspaper=[[The Los Angeles Times]] |date=25 Mar 2004}}</ref> A March 2009 settlement with the FTC charged QVC with paying $6 million for consumer redress and a $1.5 million civil penalty and for QVC to discontinue the dietary supplements products.<ref>{{cite news |title=QVC to Pay $7.5 Million to Settle Charges that It Aired Deceptive Claims |url=https://www.ftc.gov/news-events/press-releases/2009/03/qvc-pay-75-million-settle-charges-it-aired-deceptive-claims |access-date=25 April 2020 |website=[[Federal Trade Commission]] |date=19 Mar 2009 |archive-url=https://web.archive.org/web/20191213155914/https://www.ftc.gov/news-events/press-releases/2009/03/qvc-pay-75-million-settle-charges-it-aired-deceptive-claims |archive-date=December 13, 2019 |url-status=live }}</ref><ref>{{cite news|title=QVC Draws FTC Complaint for Diet Products |url=https://www.multichannel.com/news/qvc-draws-ftc-complaint-diet-products-270778|access-date=25 April 2020|publisher=Multichannel News|date=24 Mar 2004}}</ref>

In 2006, the U.S. District Court in Philadelphia settled a dispute between QVC and HSN over the use of the phrase "[[Christmas in July]]," QVC maintaining their use of it since 1987, and HSN claiming copyright on it in 2000.<ref>{{cite news |last1=Cochrane |first1=Brian |title=Ho-ho-halt! |url=https://variety.com/2006/biz/news/ho-ho-halt-1200337200/ |access-date=25 April 2020 |publisher=[[Variety (magazine)|Variety]] |date=25 Jun 2006 }}</ref>

===Move towards e-commerce (2006–2021)===

CEO Douglas Briggs announced his retirement in April 2005 and on November 1, 2005, Michael A. George, who previously served as chief marketing officer and general manager of the U.S. consumer business at [[Dell Inc]], was named successor. George was named QVC CEO on April 15, 2006.<ref>{{cite news|title=By George, QVC Names CEO |url=https://www.multichannel.com/news/george-qvc-names-ceo-370261|access-date=18 April 2020|publisher=Multichannel News|date=28 Oct 2005}}</ref>

On September 23, 2007, QVC U.S. rebranded itself, changing its logo on-air and online. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with billboards in major U.S. cities. The iQdoU? campaign also included a "teaser" website.<ref>{{cite web |url=http://iqdou.com/ |title=Iqdou |access-date=2007-09-23 |url-status=dead |archive-url=https://web.archive.org/web/20071201163020/http://www.iqdou.com/ |archive-date=December 1, 2007 |df=mdy-all }}</ref><ref>{{cite web |url=http://philadelphia.bizjournals.com/philadelphia/prnewswire/press_releases/national/Pennsylvania/2007/09/23/NESU001 |title=Press Releases – Philadelphia Business Journal |publisher=Philadelphia.bizjournals.com |date=23 September 2007 |access-date=3 February 2013 |archive-url=https://web.archive.org/web/20080321011411/http://philadelphia.bizjournals.com/philadelphia/prnewswire/press_releases/national/Pennsylvania/2007/09/23/NESU001 |archive-date=March 21, 2008 |url-status=live }}</ref>

On September 30, 2010, at 11 p.m., QVC began broadcasting in Italy, both on [[satellite television|satellite]] and through [[digital terrestrial television]]. In 2012, QVC partnered with [[China National Radio]] to take over operations of its home shopping network and associated internet e-commerce site, [[CNR Mall]]. In 2014 the joint venture reached 89 million households.<ref name="QVC's International Ventures">{{cite magazine |title=QVC's International Ventures |date=February 2016 |magazine=InsideQ}}</ref>

In 2013, QVC partnered with [[Ion Media Networks]] to bring its programming to [[terrestrial television|broadcast television]], through [[Ion Television]].<ref name="QVC Celebrates 30 Years">{{cite news |last1=Behan |first1=Tara |title=QVC Celebrates 30 Years |url=https://mainlinetoday.com/life-style/qvc-celebrates-30-years/ |access-date=15 Aug 2020 |publisher=MainLine Today |date=24 Oct 2016}}</ref> QVC began to be carried as the fifth [[digital subchannel]] on most Ion Television [[owned-and-operated station]]s beginning on August 5, 2013; due to technical limitations caused by the number of subchannels Ion requires its stations to carry, QVC is carried in a squeezed full-screen [[4:3]] format and is transmitted in standard definition, and the arrangement has since spread to other broadcasters with improvements in [[Multiplex (television)|multiplexing]] a number of subchannels. The arrangement also features different on-screen toll-free lines for each station group to allow them to participate in [[revenue sharing]] in exchange for the channel space.<ref>{{cite news |last1=Clodfelter |first1=Tim |title=Here's an updated list of local subchannels for all you cord-cutters |url=https://journalnow.com/entertainment/heres-an-updated-list-of-local-subchannels-for-all-you-cord-cutters/article_b1b3a74d-e995-5f9d-adfc-0e73fd713a90.html |access-date=15 Aug 2020 |newspaper=[[Winston-Salem Journal]] |date=7 Mar 2020}}</ref> The broadcast service is branded as "QVC Over the Air", with an accompanying [[digital on-screen graphic|on-screen bug]] appearing on the lower right corner of the screen during the network's programming.

After integrating their shopping experience with [[Facebook]] in 2008 and with [[Instagram]] in 2012, QVC launched ''toGather'', a social shopping platform resembling [[Pinterest]] in July 2013. The site allowed members to set up a personalized newsfeed to view shopping recommendations from people and brands they chose to follow. QVC shut down the site in January 2015.<ref>{{cite news|last1=D'Amico |first1=Mary Lisbeth |title=QVC Launches Social Shopping Site ToGather Network |url=https://www.clickz.com/qvc-launches-social-shopping-site-togather/36011/|access-date=16 May 2020|publisher=Digital Commerce 360|date=22 Oct 2014}}</ref><ref>{{cite news |last1=Johnson |first1=Lauren |title=How mobile helps QVC own social shopping Network |url=https://www.retaildive.com/ex/mobilecommercedaily/how-mobile-helps-qvc-own-social-shopping |access-date=16 May 2020 |publisher=Mobile Commerce Daily |archive-url=https://web.archive.org/web/20190827143315/https://www.retaildive.com/ex/mobilecommercedaily/how-mobile-helps-qvc-own-social-shopping |archive-date=August 27, 2019 |url-status=live }}</ref>

On October 21, 2014, QVC returned to the [[NASDAQ]], with trading names QVCA and QVCB.<ref>{{cite news|last1=Briggs|first1=Bill|title=QVC is now trading on Nasdaq as a stand-alone company Network|url=https://www.digitalcommerce360.com/2014/10/22/qvc-now-trading-nasdaq-stand-alone-company/|access-date=19 Apr 2020|publisher=Click Z |date=2 Oct 2013}}</ref>

====Mergers with Zulily and HSN into Qurate====

In August 2015, QVC acquired the online retailer [[Zulily]] for $2.4 billion.<ref>{{cite news|url=https://www.wsj.com/articles/zulily-is-lost-up-the-amazon-with-latest-deal-1439841642|title=zulily Is Lost Up the Amazon With Latest Deal|last=Gottfried|first=Miriam|date=August 17, 2015|newspaper=[[The Wall Street Journal]]|access-date=August 18, 2015|archive-url=https://web.archive.org/web/20150818011516/http://www.wsj.com/articles/zulily-is-lost-up-the-amazon-with-latest-deal-1439841642|archive-date=August 18, 2015|url-status=live}}{{subscription required}}</ref><ref>{{Cite web |url=https://www.cnet.com/news/qvc-owner-to-buy-zulily-shopping-site-for-2-4-billion/ |title=QVC owner to buy Zulily shopping site for $2.4 billion |access-date=February 18, 2020 |archive-url=https://web.archive.org/web/20200216082149/https://www.cnet.com/news/qvc-owner-to-buy-zulily-shopping-site-for-2-4-billion/ |archive-date=February 16, 2020 |url-status=live }}</ref>

On July 6, 2017, QVC's parent company, Liberty Interactive, announced its intention to purchase the remaining 62% of stock it did not already own of [[Home Shopping Network|HSN]], the rival home shopping channel.  The all-stock deal is valued at $2.1 billion ($40.36 a share).<ref>{{cite news| website=[[The Wall Street Journal]]| date=6 July 2017| title=QVC to Acquire Rival HSN for More Than $2 Billion| url=https://www.wsj.com/articles/qvc-to-acquire-rival-hsn-for-more-than-2-billion-1499343460| access-date=July 6, 2017| archive-url=https://web.archive.org/web/20170706150146/https://www.wsj.com/articles/qvc-to-acquire-rival-hsn-for-more-than-2-billion-1499343460| archive-date=July 6, 2017| url-status=live}}</ref><ref>{{cite news | publisher=CNBC| date=6 July 2017| title=QVC buying longtime rival Home Shopping Network in deal valued at $2.1 billion | url=https://www.cnbc.com/2017/07/06/liberty-interactive-to-buy-hsn-in-deal-valued-at-2-point-1-billion.html0}}</ref><ref>{{cite news|last1=Isidore|first1=Chris|title=QVC buying rival Home Shopping Network|url=https://money.cnn.com/2017/07/06/news/companies/qvc-home-shopping-network/index.html|access-date=6 July 2017|publisher=CNN Money|date=6 Jul 2017|archive-url=https://web.archive.org/web/20170706165026/http://money.cnn.com/2017/07/06/news/companies/qvc-home-shopping-network/index.html|archive-date=July 6, 2017|url-status=live}}</ref> In 2018, Liberty Interactive rebranded itself as Qurate Retail Group, trading under the new NASDAQ tickers QRTEA and QRTEB, with Mike George remaining as president and CEO.<ref>{{cite news|title=Liberty Interactive to Change Name to Qurate Retail Group|url=https://www.prnewswire.com/news-releases/liberty-interactive-to-change-name-to-qurate-retail-group-300606607.html|access-date=31 October 2019|publisher=PRNewswire|date=1 Mar 2018|archive-url=https://web.archive.org/web/20191031113535/https://www.prnewswire.com/news-releases/liberty-interactive-to-change-name-to-qurate-retail-group-300606607.html|archive-date=October 31, 2019|url-status=live}}</ref>

In 2018, Qurate named Leslie Ferraro as President of their QVC and HSN units. Ferraro concluded her 17-year run at [[The Walt Disney Company]] where she most recently served as co-chair of [[Disney Consumer Products and Interactive Media]] and president of [[Disney Consumer Products]] and reported to work at Qurate on September 16.<ref>{{cite news|last1=Moin|first1=David|title=Leslie Ferraro Named President of Qurate's HSN and QVC Units|url=https://wwd.com/business-news/retail/leslie-ferraro-named-president-of-qurates-hsn-and-qvc-units-1203229610/|access-date=31 October 2019|publisher=Women's Wear Daily|date=30 Jul 2019|archive-url=https://web.archive.org/web/20200116182839/https://wwd.com/business-news/retail/leslie-ferraro-named-president-of-qurates-hsn-and-qvc-units-1203229610/|archive-date=January 16, 2020|url-status=live}}</ref> On February 6, 2019, QVC again rebranded itself, the new logo with a square shape intended to resemble a computer or a phone screen emphasizing its digital and mobile platforms. The reimagined 'Q' in a sleek, mobile-friendly format, has a lever that is supposed to symbolize an open door, said Susan Ripke, QVC's vice president of brand strategy.<ref>{{cite news|last1=Pearl|first1=Diana|title=QVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce|url=https://www.adweek.com/brand-marketing/qvc-unveils-a-sleek-new-redesign-as-the-retail-giant-doubles-down-on-ecommerce/|access-date=31 October 2019|publisher=AdWeek|date=8 Feb 2019|archive-url=https://web.archive.org/web/20191031113535/https://www.adweek.com/brand-marketing/qvc-unveils-a-sleek-new-redesign-as-the-retail-giant-doubles-down-on-ecommerce/|archive-date=October 31, 2019|url-status=live}}</ref> On Monday, October 7, 2019, QVC ceased its 24/7 live broadcasting model in favor of airing nineteen hours of live and five hours of repeated programming daily.<ref>{{cite news|last1=Friedrick|first1=Joanne|title=QVC Cuts Back on Live Programming|url=https://www.hfndigital.com/omnichannel/qvc-cuts-back-on-live-programming/|access-date=31 October 2019|publisher=Home Furnishings News|date=11 Oct 2019|archive-url=https://web.archive.org/web/20191031113534/https://www.hfndigital.com/omnichannel/qvc-cuts-back-on-live-programming/|archive-date=October 31, 2019|url-status=live}}</ref>

====COVID-19 pandemic response on-air and online====

As early as March 16, 2020, QVC saw changes to their operations due to the global COVID-19 pandemic, with on-air product representatives appearing via [[Skype]] from around the world, calling in to live broadcasts with program hosts and models practicing social distancing. QVC remained live on-air 20 hours a day, with QVC2 temporarily cutting back to one live hour per day. Employees not essential to the West Chester, Pennsylvania live broadcast shifted to remote work, while all fulfillment centers in Pennsylvania, Virginia, California, and North and South Carolina remained operational with the introduction of health and safety measures and enhanced sanitation practices.<ref>{{cite news|last1=Weaver|first1=Caity|title=QVC: Quarantine, Value, Convenience TV shopping remains an essential American service.|url=https://www.nytimes.com/2020/03/27/style/qvc-essential-retail-coronavirus.html|access-date=28 March 2020|newspaper=[[The New York Times]]|date=27 March 2020|archive-url=https://web.archive.org/web/20200328224541/https://www.nytimes.com/2020/03/27/style/qvc-essential-retail-coronavirus.html|archive-date=March 28, 2020|url-status=live}}</ref> Additionally, despite posted revenue gains, Qurate laid off 450 employees in July 2020 "to simplify and streamline its operating structure."<ref>{{cite news|title=Qurate Retail, Inc. Reports Second Quarter 2020 Financial Results|url=https://ir.qurateretail.com/news-releases/news-release-details/qurate-retail-inc-reports-second-quarter-2020-financial-results|access-date=18 November 2020|publisher=[[Qurate Retail Group]]|date=10 August 2020}}</ref>

Approximately 75% of QVC's 1.2 million-square-foot [[Rocky Mount, North Carolina]] distribution center was damaged in a fire on December 18, 2021, which resulted in the death of an employee, along with the furloughing of the facility's 2,000-person workforce, as QVC chose not to restore operations at the site and sold it off in the spring of 2023.<ref>{{cite news|title=QVC files notice of nearly 2,000 layoffs after facility fire|url=https://abcnews.go.com/US/wireStory/qvc-close-distribution-center-fire-lays-off-1953-82118346|access-date=28 January 2022|publisher=[[ABC News (United States)|ABC News]]|date=6 January 2021}}</ref><ref>{{cite news|url=https://www.connectcre.com/stories/qvc-rocky-mount-warehouse-rebuilt-after-2021-fire-sells-for-21-million/|title=QVC Rocky Mount Warehouse Rebuilt After 2021 Fire Sells for $21 Million|last=Noote|first=Angela|date=8 May 2023|work=ConnectCRE|access-date=8 November 2023}}</ref>

===QVC2===
{{Infobox television channel
| name              = QVC2
| logo              = QVC2 logo 2019.svg
| logo_size         =
| launch_date       = {{Start date and age|2013|8|22}}
| closed_date       = 
| picture_format    = 
| owner             = 
| country           = 
| language          = 
| area              = 
| headquarters      = 
| former_names      = QVC Plus <br />(2013–2017)
| replaced          = 
| replaced_by       = 
| sister_channels   = (see above)
| timeshift_service = 
| website           = [http://www.qvc.com/ qvc.com]
| terr_serv_1       = 
| terr_chan_1       = 
| sat_radio_serv_1  = 
| sat_radio_chan_1  = 
| online_chan_1     = [http://www.qvc.com/content/shop-qvc2.html?cm_re=MH-_-SHOPQVCLIVE-_-WATCHQVC2TV Live Stream] 
}}

On August 22, 2013, QVC launched a [[timeshift channel]] called QVC Plus (the first such channel operated by a home shopping network), made available initially on cable provider [[Bright House Networks]] and satellite provider [[DirecTV]], which broadcasts the channel's programming on a three-hour [[broadcast delay|tape delay]].<ref name="QVC Plus">[http://www.multichannel.com/distribution/qvc-launches-second-linear-channel/145106 QVC Launches Second Linear Channel], ''[[Multichannel News]]'', 23 August 2013.</ref> On April 1, 2017, QVC Plus was rebranded as QVC2 as a destination for more live programming, broadcasting live 12 hours a day, Monday through Friday from noon to midnight ET, and Saturdays and Sundays from 10am-10pm ET.<ref>{{cite web|url=http://www.asm.qvc.com/qvc_channels.html|title=Affiliate Distribution & marketing A Subsidiary of QVC|access-date=May 15, 2017|archive-url=https://web.archive.org/web/20170925181750/http://www.asm.qvc.com/qvc_channels.html|archive-date=September 25, 2017|url-status=live}}</ref> After four months of reduced programming on QVC2 due to the global coronavirus pandemic, QVC2 ceased live programming on July 14, 2020, focusing thereafter only on repeated QVC programming.<ref>{{cite web|url=https://corporate.qvc.com/lp/staying-connected/?qq=mh|title=Changes to Our QVC2® Broadcast Channel|access-date=July 15, 2020|archive-url=https://web.archive.org/web/20200715063125/https://corporate.qvc.com/lp/staying-connected/?qq=mh|archive-date=July 15, 2020|url-status=live}}</ref> QVC2 restored live programming with 2 hours live programming daily on December 9, 2020, which increased to 13 hours live daily on July 1, 2021.

===QVC3===
{{Infobox television channel
| name              = QVC3
| logo              = QVC3_logo,_1_April_2019.png
| logo_size         =
| logo_alt          = 
| image             = 
| launch_date       = {{Start date and age|2019|04|01}}
| closed_date       = 
| picture_format    = 
| owner             = 
| country           = 
| language          = 
| area              = 
| headquarters      = 
| former_names      = 
| replaced          = 
| replaced_by       = 
| sister_channels   = 
| timeshift_service = 
| website           = [http://www.qvc.com/ qvc.com]
| sat_radio_serv_1  = 
| sat_radio_chan_1  = 
| online_chan_1     = [https://www.qvc.com/content/shop-qvc3.html Live Stream] 
}}

On April 1, 2019, Beauty iQ's broadcast channel was rebranded as QVC3, airing rebroadcasts of previously recorded QVC and QVC2 programming 24 hours a day. On June 1, 2022, it took over the cable carriage formerly held by [[ShopHQ]]'s secondary channel, ShopHQ Health.

===QVC NOW===
{{Infobox television channel
| name              = QVC NOW
| logo              =
| logo_size         = 
| launch_date       = April 23, 2019
| closed_date       = 
| picture_format    = 
| owner             = 
| country           = 
| language          = 
| area              = 
| headquarters      = 
| former_names      = Beauty iQ (2019-2021)
| replaced          = 
| replaced_by       = 
| sister_channels   = 
| timeshift_service = 
| website           = [http://www.qvc.com/ qvc.com]
| terr_serv_1       = 
| terr_chan_1       = 
| sat_radio_serv_1  = 
| sat_radio_chan_1  = 
| online_chan_1     = [https://www.qvc.com/content/shop-beauty-iq.html Live Stream] 
}}
On October 25, 2016, QVC announced the creation of Beauty iQ, a female-oriented television channel based entirely on beauty products. The network was launched on both [[DirecTV]] and [[Dish Network]] on October 31, 2016.<ref>{{cite news|url=https://www.retaildive.com/ex/mobilecommercedaily/qvc-launches-multichannel-beauty-centric-network|title=QVC launches multichannel beauty-centric network|last=Azfar|first=Rakin|date=July 30, 2019 |publisher=Retail Dive |access-date=1 October 2021}}</ref> Beauty iQ aired live programming Monday through Friday, 8pm- Midnight ET. Beauty iQ ceased live programming on March 13, 2019. Beginning April 23, 2019, QVC introduced Beauty iQ as their first digital-only channel, in order to better target its younger audience.<ref>{{cite news|url=https://us.fashionnetwork.com/news/QVC-makes-beauty-iq-digital-only-launches-tili-subscription-box,1124618.html|title=QVC makes Beauty iQ digital-only, launches TILI subscription box|last=Lacombe|first=Gabriella|date=July 30, 2019|publisher=Fashion Network|access-date=October 31, 2019|archive-url=https://web.archive.org/web/20191031113538/https://us.fashionnetwork.com/news/Qvc-makes-beauty-iq-digital-only-launches-tili-subscription-box,1124618.html|archive-date=October 31, 2019|url-status=live}}</ref> On March 1, 2021, BeautyiQ converted to QVC NOW, a mix of various repeated QVC programming.