Editing Quantitative marketing research (section)

==Data collection==
The most popular quantitative marketing research method is a survey. Surveys typically contain a combination of structured questions and open questions. Survey participants respond to the same set of questions, which allows the researcher to easily compare responses by different types of respondent. Surveys can be distributed in one of four ways: telephone, mail, in-person and online (whether by mobile or desktop).

Another quantitative research method is to conduct experiments into how individuals respond to different situations or scenarios. One example of this is A/B testing of a piece of marketing communications, such as a website landing page. Website visitors are shown different versions of the landing page, and marketers track which is more effective.<ref>[https://courses.lumenlearning.com/marketing-spring2016/chapter/reading-primary-marketing-research-methods/ Principles of Marketing Module 6: Marketing Information and Research | Primary Marketing Research Methods] (Spring 2016)</ref>