Open main menu
Home
Random
Recent changes
Special pages
Community portal
Preferences
About Wikipedia
Disclaimers
Incubator escapee wiki
Search
User menu
Talk
Dark mode
Contributions
Create account
Log in
Editing
Red Rooster
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
==History== === Beginnings (1972{{En dash}}1981) === In 1972, Peter and Theo Kailis opened the first Red Rooster in [[Kelmscott, Western Australia|Kelmscott]], a suburb of [[Perth]].{{Sfn|Murray|2018|p=105}} The brothers were inspired by a chicken shop on [[Wanneroo Road]].<ref>{{cite web |last=Rasdien |first=Peta |date=9 February 2018 |title=Hawaiian pack inventor Peter Kailis still enjoys a Red Rooster favourite |url=https://www.perthnow.com.au/news/wa/hawaiian-pack-inventor-peter-kailis-still-enjoys-a-red-rooster-favourite-ng-b88738741z |access-date=5 March 2023 |website=[[Seven West Media|PerthNow]] |publisher=}}</ref> It marked a departure from [[Kailis (disambiguation)|their family]] background in fishing, [[Pearling in Western Australia|pearling]], and seafood. Unlike local restaurants, Red Rooster sought to compete with American [[fast food]] chains by emulating their standardised menu, branding, and marketing strategies.{{Sfn|Murray|2018|p=106}} At the time, American franchises such as [[McDonald's Corporation|McDonald's]] were yet to expand to [[Western Australia]]. They entered the Australian market in 1968, when [[Kentucky Fried Chicken]] (KFC) opened in [[Sydney]], proving popular with the country's fledgling [[List of restaurant chains in Australia|restaurant scene]].{{Sfn|Murray|2018|p=|pp=101{{endash}}102}} Red Rooster quickly proved successful. In July 1981, when the [[Myer|Myer Emporium]] bought the chain for $8.97 million, it was the fourth-largest fast food group in Australia. It had 28 locations in Western Australia and 12 in [[Victoria (state)|Victoria]],<ref name=":0" /><ref>{{Cite news |date=10 July 1981 |title=Myer purchases Red Rooster fast-food chain |url=https://news.google.com.au/newspapers?id=--NYAAAAIBAJ&sjid=VecDAAAAIBAJ&pg=4632,2987079&hl=en |work=[[The Sydney Morning Herald]] |page=17 |via=[[Google Books]]}}</ref> alongside five Red Bull [[hamburger]] outlets, which were separate buildings on the same site as Red Roosters.<ref name=":0">{{Cite magazine |date=1 June 1982 |title=Mac looks West |url=https://nla.gov.au/nla.obj-1311110227/view?sectionId=nla.obj-1604659263&partId=nla.obj-1311199902#page/n99/mode/2up |magazine=[[The Bulletin (Australian periodical)|The Bulletin]] |page=101 |via=[[Trove]] |volume=102 |issue=5316}}</ref><ref name=":1">{{Cite news |last=Porter |first=Ian |date=10 July 1981 |title=Myer grabs Red Rooster in big move into fast food |url=https://books.google.com/books?id=hDNVAAAAIBAJ&pg=PA16&article_id=6323,4314074 |work=[[The Age]] |page=16 |via=[[Google Books]]}}</ref> After the deal, Peter Kailis retained his positions as chairman and general manager.<ref name=":1" /> === Myer (1982{{En dash}}2002) === In 1981, Coles Myer bought the Big Rooster chain to expand into the eastern states (except non-[[Baiada Poultry|Steggles]]' Queensland stores, formerly known as "Big Rooster", which were purchased in 1992), and renamed the stores "Red Rooster".<ref>{{cite news|title=Coles Myer buys Big Roosters|url=http://nla.gov.au/nla.news-article131705108?searchTerm=%22big%20rooster%22%20%22red%20rooster%22&searchLimits=sortby=dateDesc|access-date=26 March 2015|newspaper=[[Canberra Times]]|date=21 May 1986|page=29}}</ref><ref>{{cite news|last=Beyer|first=Mark|title=Red Rooster/Chicken Treat in $180m private equity deal|url=http://www.wabusinessnews.com.au/en-story/1/51087/Red-Rooster-Chicken-Treat-in-180m-private-equity-deal|access-date=16 June 2011|newspaper=[[Business News (Australia)|Business News]]|date=17 April 2007}}</ref> [[Big Rooster]] remains operational in [[Papua New Guinea]]. === Modern era (2003{{En dash}}) === In 2002, Red Rooster was purchased by Western Australian company [[Australian Fast Foods]],<ref>{{cite web | date=30 April 2002 | title=Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd | work=[[Australian Competition & Consumer Commission]] | url=http://www.accc.gov.au/content/index.phtml/itemId/476499 | access-date=18 July 2006 | url-status=dead | archive-url=https://web.archive.org/web/20070716062241/http://www.accc.gov.au/content/index.phtml/itemId/476499 | archive-date=16 July 2007}}</ref> which owned the competing Chicken Treat fast food chain. In 2007, both chains were sold for $180 million to a consortium formed by the management and [[Quadrant Private Equity]].<ref>{{cite news|last=Carson|first=Vanda|title=Consortium buys Red Rooster|url=http://www.smh.com.au/news/business/consortium-buys-red-rooster/2007/04/16/1176696758572.html|access-date=16 June 2011|newspaper=The Sydney Morning Herald|date=17 April 2007}}</ref> In 2009, the Red Rooster chain in New Zealand closed its stores.<ref>{{cite web|title=Liquidators' First Report Red Rooster Franchising (NZ) No.3 Limited (In Liquidation)|url=http://www.mmh.co.nz/documents/reports/redrooster3first.pdf|work=Meltzer Mason Heath|access-date=16 June 2011|date=24 September 2009}}{{dead link|date=April 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The first New Zealand outlet, in [[Takanini]], had opened in December 2004. In 2010, Red Rooster changed company-owned stores to franchises.<ref>{{cite news|last=Sonti|first=Chalpat|title=Red Rooster result affected by franchise conversions|url=http://www.watoday.com.au/wa-news/red-rooster-result-affected-by-franchise-conversions-20101116-17vpz.html|access-date=16 June 2011|newspaper=[[WAtoday]]|date=17 November 2010}}</ref> In 2011, Quadrant Private Equity sold parent company Quick Service Restaurant Holdings (later renamed [[Craveable Brands]]) to [[Archer Capital]].<ref>{{cite news|last=Ooi|first=Teresa|title=Archer buys up $450m worth of quick chicken|url=http://www.theaustralian.com.au/business/industry-sectors/archer-buys-up-450m-worth-of-quick-chicken/story-e6frg9h6-1226074537350|access-date=16 June 2011|newspaper=[[The Australian]]|date=14 June 2011}}</ref> In 2019, ownership switched to PAG Asia Capital, a private equity group based in [[Hong Kong]], who bought Craveable Brands for about $500 million.<ref name="WatersSMH">{{cite web |last=Waters |first=Cara |date=12 July 2019 |title=Red Rooster and Oporto snapped up in $500 million deal |url=https://www.smh.com.au/business/small-business/red-rooster-and-oporto-snapped-up-in-500-million-deal-20190712-p526rf.html |access-date=4 March 2023 |website=The Sydney Morning Herald |publisher=Nine Entertainment Co}}</ref> In Queensland later that year, seven Red Rooster stores on the Sunshine Coast closed when the franchisee went into [[Administration (law)|voluntary administration]].<ref name="News7stores">{{cite news |last1=Carey |first1=Alexis |title=Red Rooster outlets shut up shop in Queensland after franchisee put into voluntary administration |url=https://www.news.com.au/finance/business/retail/red-rooster-outlets-shut-up-shop-in-queensland-after-franchisee-put-into-voluntary-administration/news-story/2734b7db03eb54a1db1f44e652d42e82 |access-date=23 December 2019 |agency=News.com.au |date=16 October 2019}}</ref> The demographer [[Bernard Salt]] has noted that Red Rooster restaurants in Sydney are almost all in [[Greater Western Sydney]], with the 'Red Rooster Line' dividing the city between the richer east and north, and the poorer west and south.<ref name="HoniSoit">{{cite news |last1=Chrysanthos |first1=Natassia |last2=Ding |first2=Ann |title=Food fault lines: mapping class through food chains |url=https://honisoit.com/2017/09/food-fault-lines-mapping-class-division-through-food-chains/ |access-date=14 March 2024 |date=22 September 2017}}</ref>
Edit summary
(Briefly describe your changes)
By publishing changes, you agree to the
Terms of Use
, and you irrevocably agree to release your contribution under the
CC BY-SA 4.0 License
and the
GFDL
. You agree that a hyperlink or URL is sufficient attribution under the Creative Commons license.
Cancel
Editing help
(opens in new window)