Editing Seoul Broadcasting System (section)

==History==
After South Korea's democratic reform in 1987, the government moved to create a new commercial broadcaster in South Korea, the second after the [[Munhwa Broadcasting Corporation]] (MBC). Unlike MBC, previously a part of the [[Korean Broadcasting System]] (KBS) broadcasting sporting events like the [[1986 FIFA World Cup]], the new commercial broadcaster was to become a broad alternative channel for the public. The Korean government announced in June 1990 that it would allow licenses to the private sector again, after ten years of hiatus. This was also seen as a counterweight to the start of NHK BS1, which was received in Korea, and was seen as controversial by pundits over trauma from the [[Korea under Japanese rule|Japanese occupation]] in the first half of the century.<ref>{{cite news|title=S. Korea to reintroduce private broadcasting |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19900615-1.2.12.25|access-date=30 April 2024|newspaper=The Straits Times|date=15 June 1990}}</ref>

SBS was founded in Seoul on 14 November 1990, and marked its establishment with initial experimental demo broadcasts, with test transmissions for its TV and radio channels following on 1 December 1990. This move was met with some criticism, due to its connections with the Taeyoung construction corporation, who owned 30% of the shares. The ''[[Hankook Ilbo]]'' even called the affair "the scandal of the Sixth Republic".<ref>{{cite news|title=Seoul's private TV move comes under fire |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/biztimes19901102-1.2.16.2|access-date=30 April 2024|newspaper=Business Times|date=2 November 1990}}</ref> On 20 March 1991, SBS started its regular broadcasts, launching SBS Radio's first regular broadcast on [[HLSQ|AM 792kHz]].<ref>{{Cite news|url=http://sbspr.sbs.co.kr/intro/pdf/tong32.pdf|title=건강한 사회를 위한 강한 방송 SBS 출범|date=January 2001|publisher=Seoul Broadcasting System|access-date=29 September 2012|language=ko|archive-url=https://web.archive.org/web/20141006164549/http://sbspr.sbs.co.kr/intro/pdf/tong32.pdf|archive-date=6 October 2014|url-status=live}}</ref> On 1 December 1991, the 30th anniversary of MBC, SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in [[Seoul]], designated as "The Day of Birth of SBS",<ref>{{Cite news|url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=103&oid=001&aid=0003525707|title=SBS TV 9일 오전 10시 정식 개국|date=4 December 1991|publisher=[[Naver News]]|access-date=30 September 2012|language=ko|archive-date=5 November 2015|archive-url=https://web.archive.org/web/20151105212008/http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=103&oid=001&aid=0003525707|url-status=live}}</ref> as broadcast by MBC on the program [[MBC Newsdesk]].<ref>{{Cite news|url=https://imnews.imbc.com/replay/1991/nwdesk/article/1855228_30445.html|title=서울방송(SBS TV) 오늘 오전 개국[백지연]|date=9 December 1991|publisher=[[Naver News]]|access-date=9 June 2020|language=ko|archive-date=9 June 2020|archive-url=https://web.archive.org/web/20200609113648/https://imnews.imbc.com/replay/1991/nwdesk/article/1855228_30445.html|url-status=live}}</ref> 

Initially, SBS was only broadcast terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS planned for a [[Network affiliate|television and radio broadcast affiliate network]] to air SBS programs on other new regional channels before its 5th anniversary. In 1994, the private [[Korea New Network]] (KNN) in [[Busan]], [[Taejon Broadcasting Corporation]] (TJB) in [[Daejeon]], [[Daegu Broadcasting Corporation]] (TBC) in [[Daegu]], and [[Kwangju Broadcasting Corporation]] (KBC) in [[Gwangju]] were created, after government approval.<ref>{{Cite news|url=http://sbspr.sbs.co.kr/intro/pdf/tong39.pdf|title=새 시대, 새로운 방송 SBS TV 개국|date=January 2001|publisher=Seoul Broadcasting System|access-date=29 September 2012|language=ko|archive-url=https://web.archive.org/web/20030507210445/http://sbspr.sbs.co.kr/intro/pdf/tong39.pdf|archive-date=7 May 2003|url-status=live}}</ref> On 14 May 1995, SBS launched its national television network with new local affiliates, KNN, TJB, TBC, and KBC, airing SBS programming on the regional channels while local stations created local programming to suit the local residents needs.<ref>{{Cite news|url=http://sbspr.sbs.co.kr/intro/pdf/tong62.pdf|script-title=ko:창사 5주년, 세계로 미래로|date=January 2001|publisher=Seoul Broadcasting System|access-date=29 September 2012|language=ko|archive-url=https://web.archive.org/web/20030724213039/http://sbspr.sbs.co.kr/intro/pdf/tong62.pdf|archive-date=24 July 2003|url-status=live}}</ref>

In 1996, an FM radio station was established to complement the existing AM station. On 14 November 1996, [[SBS Power FM]] began broadcasting on 107.7&nbsp;MHz as a music-centric station. On 4 January 1999, the original SBS Radio on AM 792&nbsp;kHz began broadcasting on FM as well. The station rebranded as [[SBS Love FM]] on 103.5&nbsp;MHz, broadcasting simultaneously on AM and FM frequencies.<ref name="1996radio">{{Cite news|url=http://sbspr.sbs.co.kr/intro/pdf/tong103.pdf|title=마음에서 마음으로, SBS 라디오|date=January 2001|publisher=Seoul Broadcasting System|access-date=29 September 2012|language=ko|archive-url=https://web.archive.org/web/20030717202529/http://sbspr.sbs.co.kr/intro/pdf/tong103.pdf|archive-date=17 July 2003|url-status=live}}</ref> [[High-definition television|High-definition]] [[Digital terrestrial television|digital television]] was introduced in 2001. [[Digital Multimedia Broadcasting]] (DMB) was introduced in 2005.

SBS introduced its current logo on 14 November 2000, after its 10th anniversary celebration entitled "SBS 10th Anniversary Special: Thank You, Viewers". SBS also used the slogan "Humanism thru Digital" until January 2010, when a new slogan was introduced: "Together, we make delight".<ref>{{Cite news|url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=111&aid=0000013316|title=SBS의 새 캐릭터 '고미' 탄생|date=1 July 2005|publisher=[[Naver News]]|access-date=30 September 2012|language=ko|archive-date=26 February 2023|archive-url=https://web.archive.org/web/20230226114934/https://entertain.naver.com/read?oid=111&aid=0000013316|url-status=live}}</ref><ref>{{cite news|url=http://news.chosun.com/site/data/html_dir/2015/11/13/2015111301553.html|title=SBS, 창사 25주년 맞아 새 슬로건 발표..함께 만드는 '기쁨'|date=13 November 2015|newspaper=[[Chosun Ilbo]]|access-date=2 December 2015|language=ko|archive-date=8 December 2015|archive-url=https://web.archive.org/web/20151208055530/http://news.chosun.com/site/data/html_dir/2015/11/13/2015111301553.html|url-status=live}}</ref> On 29 October 2012, SBS TV became South Korea's second channel to broadcast 24 hours a day. However, this was discontinued in 2017, and the channel has reverted to daily sign-off routines overnight.