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==Concept== [[File:TomHart APE2003.jpg|thumb|right|Tom Hart in 2003]] Just prior to Serializer's launch in 2002, webcomics publisher Joey Manley described the site to [[Wired (magazine)|''Wired'']] as a showcase for [[alternative comics|alternative webcomics]] "designed to provoke thought, to challenge assumptions and exercise the aesthetic sense." Manley stated that he wanted the artists on Serializer to "do everything and anything that the best novelists, the best filmmakers, the best poets and painters are able to do and, because of the unique nature of the form, to do some things that those artists, working in those other forms, can't do." When the site launched, the most recent webcomic pages and strips were free, and the website's archives were available for a subscription fee of $2.95 [[USD]] per month.<ref name=Wired>{{cite web|url=https://www.wired.com/2002/09/book-website-spur-iraq-discourse/|work=[[Wired.com]]|title=Book, Website Spur Iraq Discourse|last=Rose|first=M.J.|date=2002-09-17}}</ref> This subscription model was revolutionary at the time, and was one of the first profitable subscription models for webcomics.<ref>{{Cite web|url=https://www.comicsbeat.com/rip-joey-manley/|title=RIP Joey Manley|last=MacDonald|first=Heidi|author-link=Heidi MacDonald|date=2013-11-08|website=The Beat|language=en-US}}</ref><ref>{{Cite web|url=https://www.cbr.com/modern-tales-founder-joey-manley-passes-away/|title=Modern Tales founder Joey Manley passes away|website=[[Comic Book Resources]]|last=Melrose|first=Kevin|date=2013-11-08}}</ref> A few webcomics on Serializer were also available for direct purchase via the [[BitPass]] [[Micropayment|micropayments]] system.<ref>{{Cite web|url=http://comixtalk.com/buy_season_1_trunktown_through_bitpass/|title=Buy Season 1 of Trunktown Through BitPass|website=Comix Talk|date=2003-08-26|last=Xerexes|first=Xaviar|language=en-US}}</ref> Some of Serializer's comics used award-winning [[infinite canvas]] techniques, using the potentially limitless space available on the web to create comics that would be impossible to fit on standard print comics pages.<ref name=":3">{{Cite news|url=https://www.nytimes.com/2005/08/17/books/comics-escape-a-paper-box-and-electronic-questions-pop-out.html|title=Comics Escape a Paper Box, and Electronic Questions Pop Out|last=Boxer|first=Sarah|date=2005-08-17|work=[[The New York Times]]|language=en-US|issn=0362-4331}}</ref> In 2004, Hart noted that Serializer.net excited him specifically as an online venture, and that he was not interested in whether any of the works on it would wind up in print.<ref>{{cite web|url=http://www.comicsreporter.com/index.php/briefings/commentary/530/|work=[[Comics Reporter]]|title=Still Working Hard: Catching Up With Cartoonist Tom Hart|last=Spurgeon|first=Tom|author-link=Tom Spurgeon|date=2004-12-19}}</ref>
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