Editing Snapple (section)

==History==
Snapple was founded by [[Leonard Marsh (businessman)|Leonard Marsh]], [[Hyman Golden]], and [[Arnold Greenberg (Snapple)|Arnold Greenberg]] in 1972 in [[Valley Stream, New York|Valley Stream]], [[Long Island]], [[New York (state)|New York]].<ref>Snapple History [http://www.snapple.com/history "Snapple History"] {{webarchive|url=https://web.archive.org/web/20130514171619/http://www.snapple.com/history |date=2013-05-14 }}, Snapple website</ref> Their company, which was originally known as Unadulterated Food Products, was first conceived as a part-time venture to supply fruit juices to [[health food store]]s.<ref name=nytimes>{{cite news |first=Margalit |last=Fox |title=Leonard Marsh, a Founder of Snapple, Dies at 80 |url=https://www.nytimes.com/2013/05/23/business/leonard-marsh-80-dies-a-founder-of-snapple.html?_r=1& |work=[[New York Times]] |date=2013-06-23 |access-date=2013-06-15 |url-status=live |archive-url=https://web.archive.org/web/20170904110402/http://www.nytimes.com/2013/05/23/business/leonard-marsh-80-dies-a-founder-of-snapple.html?_r=1& |archive-date=2017-09-04 }}</ref> Unsure if the business would succeed, Greenberg continued to run his health food store in [[Manhattan]]'s [[East Village, Manhattan|East Village]], while Leonard Marsh and his [[brother-in-law]], Hyman Golden, operated a [[window washing]] business.<ref name=nytimes /> In a 1989 interview with ''[[Crain's New York Business]]'', Marsh admitted that when they launched the small business he knew "as much about juice as about making an atom bomb."<ref name=nytimes />

An early [[apple juice]] product led to the company's name, Snapple.<ref name=nytimes /> Golden, Greenberg and Marsh had created a [[Soft drink#Carbonated drinks|carbonated]] apple juice.<ref name=nytimes /> One of the batches of apple juice fermented in the bottle, causing the bottle caps to fly off.<ref name=nytimes /> The original name of that particular apple juice product, ''Snapple'', a [[portmanteau]] derived from the words ''snappy'' and ''apple'', became the new name for their beverage company. Thus the Snapple Beverage Corporation was born, beginning in the early 1980s.<ref name=nytimes /><ref>O'Connor, Anahad. [https://www.nytimes.com/2008/09/21/business/21golden.html "Hyman Golden, Co-Founder of Snapple, Dies at 85"] {{webarchive|url=https://web.archive.org/web/20170911000951/http://www.nytimes.com/2008/09/21/business/21golden.html |date=2017-09-11 }}, ''[[The New York Times]]'', September 20, 2008. Accessed September 20, 2008.</ref> Snapple would not manufacture their first [[tea]], lemon tea, until 1987.<ref name=SnappleHist>{{cite web|title=History|url=http://www.snapple.com/history|publisher=Snapple.com|access-date=25 April 2013|url-status=live|archive-url=https://web.archive.org/web/20130514171619/http://www.snapple.com/history|archive-date=14 May 2013}}</ref>

{{As of|2016}}, there are many different types of Snapple: tea (multiple flavors, such as lemon, raspberry, and peach, all of which come in original and diet), [[juice]] drinks, [[lemonade]], and [[bottled water]]. Snapple also comes in aluminum cans.<ref>{{cite web |url=http://www.drsoda.com/snappleincans.html |title=Snapple in Cans |publisher=Khaki Blue Bones |access-date=2 December 2016 |archive-url=https://web.archive.org/web/20161202235846/http://www.drsoda.com/snappleincans.html |archive-date=2 December 2016 |url-status=live }}</ref>

<!-- Deleted image removed: [[File:SNAPPLE PEACH TEA 16.png|thumb|right|Snapple Peach Tea]] -->Snapple's brand slogan is "Made from the Best Stuff on Earth".

Snapple was known for a popular series of TV [[advertisements]] in the early 1990s featuring [[Wendy Kaufman]] (the "Snapple Lady") answering letters from Snapple fans.<ref name=TimesPop>{{cite news|last=Marks|first=Peter|title=AT WORK WITH: Wendy Kaufman; Snapple! Cackle! Pop! A Star Is Born|url=https://www.nytimes.com/1995/01/04/garden/at-work-with-wendy-kaufman-snapple-cackle-pop-a-star-is-born.html|newspaper=New York Times|date=4 January 1995|url-status=live|archive-url=https://web.archive.org/web/20170811105342/http://www.nytimes.com/1995/01/04/garden/at-work-with-wendy-kaufman-snapple-cackle-pop-a-star-is-born.html|archive-date=11 August 2017}}</ref>  In an effort to counteract the Coke and Pepsi challenge commercials, Snapple began running a new line of advertisements in May 1992, which featured its trademark "Made from the best stuff on Earth" line in ads that spoofed earlier beer and sports drinks promotions; the ads received low marks from advertising industry observers. In addition, the company used its $15-million-a-year advertising budget to pay for a long-lived series of live radio commercials featuring controversial radio hosts [[Howard Stern]] and [[Rush Limbaugh]]. At the end of the summer of 1992, Snapple conducted a five-week search for a new advertising agency that could better convey its corporate identity in preparation for a wider national push. Later that year, Snapple also signed tennis player [[Jennifer Capriati]] to endorse its products.  By August 1992, Snapple had expanded its distribution to every major city in the United States and it signed new contracts with beverage distributors. The company owned no manufacturing facilities, but instead made agreements with more than 30 bottlers across the country. In this way, Snapple was able to keep its overhead low and its payroll short. The company administration consisted of just 80 employees, 50 of whom worked out of a modest office building on Long Island.<ref name=EncyclopediaCom>{{cite web|title=Snapple Beverage Corporation|url=http://www.encyclopedia.com/doc/1G2-2841500155.html|work=International Directory of Company Histories|publisher=Encyclopedia.com|access-date=24 April 2013|date=January 1995|url-status=live|archive-url=https://web.archive.org/web/20150720231126/http://www.encyclopedia.com/doc/1G2-2841500155.html|archive-date=20 July 2015}}</ref>

Thomas H. Lee, an American businessperson, financier and investor of [[Thomas H. Lee Partners]] (THL), acquired [[Snapple Beverages]] in 1992 on undisclosed terms. The three founders of Snapple, Leonard Marsh, Hyman Golden and Arnold Greenberg, said they would own about one-third of the new company and be involved in its management. Hellen Berry, vice president of the Beverage Marketing Corporation, a consultant in [[New York (state)|New York]], estimated that Snapple, which had been for sale for more than a year and had $100 million in sales in 1991, sold for $140 million. Only eight months after buying the company, Lee took Snapple Beverages [[Initial public offering|public]] and in 1994, only two years after the original acquisition, Lee sold the company to the [[Quaker Oats Company]] for $1.7 billion.<ref>{{cite news |url=https://www.nytimes.com/1994/11/03/business/company-reports-quaker-oats-to-acquire-snapple.html |title=COMPANY REPORTS; Quaker Oats to Acquire Snapple |work=The New York Times |date=November 3, 1994 |access-date=October 30, 2012 |url-status=live |archive-url=https://web.archive.org/web/20120611211216/http://www.nytimes.com/1994/11/03/business/company-reports-quaker-oats-to-acquire-snapple.html |archive-date=June 11, 2012 }}</ref> Lee was estimated to have made $900 million for himself and his investors from the sale. Quaker Oats ran into problems and sold Snapple to [[Triarc]] in 1997 for $300 million.<ref>{{cite web |url=http://www.morevalue.com/glossary/restrict/Divestiture-Snapple.html |title=Quaker Oats Sells Snapple at A $1.4 Billion Loss |publisher=Morevalue.com |date=1997-03-28 |access-date=2012-10-22 |url-status=dead |archive-url=https://web.archive.org/web/20130116115549/http://www.morevalue.com/glossary/restrict/Divestiture-Snapple.html |archive-date=2013-01-16 }}</ref> Triarc sold it to [[Cadbury Schweppes]] for $1.45 billion in September 2000.<ref>{{cite web |author=Brian Graney |url=http://www.fool.com/news/breakfast/2000/breakfast000918.htm |title=Triarc Sells Snapple to Cadbury Schweppes [Breakfast With the Fool] |publisher=Fool.com |date=2000-09-18 |access-date=2012-10-22 |url-status=dead |archive-url=https://web.archive.org/web/20120314082143/http://www.fool.com/news/breakfast/2000/breakfast000918.htm |archive-date=2012-03-14 }}</ref> Snapple was spun off in May 2008 to its current owners.
<!-- Deleted image removed: [[File:Snapple Bottles.jpg|250px|thumb|right|Old Snapple bottles and logo were used from 2000 to 2008]] -->