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Sole Technology
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== History == Sole Technology was founded in 1996 to be the parent company of the etnies, éS, Emerica and ThirtyTwo brands.<ref name=":0">{{Cite web |title=Sole Technology Timeline |url=https://www.soletechnology.com/Pages/company-about-timeline.aspx |url-status=live |archive-url=https://web.archive.org/web/20240302031948/https://www.soletechnology.com/Pages/company-about-timeline.aspx |archive-date=March 2, 2024 |access-date=June 7, 2024 |publisher=Sole Technology, Inc.}}</ref> The Sole Technology Institute (STI) was established in 2003. STI Lab is a first-of-its-kind [[research and development]] facility that conducts [[Biomechanical engineering|biomechanical]] skate shoe research.<ref name=":0" /><ref name="Brands" /><ref name="Street">{{Cite book |last=Davis |first=James |url=https://archive.org/details/skateboardingisn00davi |title=Skateboarding is not a Crime: 50 years of Street Culture |publisher=Firefly Books |year=2004 |isbn=978-1-55407-001-5 |pages=[https://archive.org/details/skateboardingisn00davi/page/67 67] |url-access=registration}}</ref> In May 2024, etnies, éS, Emerica and ThirtyTwo were acquired by [[Nidecker|Nidecker Group]], a Swiss action sports equipment conglomerate.<ref>{{Cite news |last=Douglass |first=Rachel |date=May 30, 2024 |title=Nidecker Group acquires Etnies, éS, Emerica and ThirtyTwo |url=https://fashionunited.uk/news/business/nidecker-group-acquires-etnies-es-emerica-and-thirtytwo/2024053075824 |access-date=June 7, 2024 |work=[[FashionUnited]]}}</ref> Following the acquisition, a new company was created to operate the four brands under Nidecker, with Pierre-André assuming the role of CEO for each of them. The Sole Technology name will gradually be phased out.<ref>{{Cite news |date=May 2024 |title=Sole Technology Founder Pierre-André Senizergues On Sale To Nidecker Group |url=https://www.boardsportsource.com/the-soul-of-sole-technology-pierre-andre-senizergues-reflects-on-building-an-iconic-skateboarding-company-and-his-vision-and-hopes-for-the-next-stage-following-the-sale-of-his-brands-es-emerica-et/ |access-date=June 7, 2024 |work=Boardsport Source}}</ref>
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