Editing StarPlus (section)

==History==
When it was first launched on 21 February 1992,<ref name=":0" /> StarPlus was an English language entertainment television channel, broadcasting international television shows from the [[United States]], [[United Kingdom]], [[Australia]] and [[New Zealand]], with [[Zee TV]] being the [[Hindi language|Hindi]]-language counterpart.<ref name="WSJ 2001">{{cite news|last=Flegg|first=Michael|title=India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas|url=https://www.wsj.com/articles/SB1000058525375899610|newspaper=The Wall Street Journal|archive-url=https://web.archive.org/web/20010919222951/http://public.wsj.com/sn/y/SB1000058525375899610.html|archive-date=19 September 2001|date=10 September 2001}}</ref>

After Star ended its relationship with [[Zee TV]] on 30 June 2000, StarPlus was transformed completely into a Hindi-language channel from the next day - 1 July 2000 (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of [[Hindi]] and [[English language|English]] programmes),<ref>{{Cite web|url=https://www.theweek.in/theweek/cover/2019/12/20/see-change.html|title=See Change|website=The Week}}</ref> with [[Star World India|Star World]] becoming the network's English-language counterpart channel.<ref>{{Cite web|url=https://www.equitymaster.com/detail.asp?date=10/01/1999&story=7&title=Zee-Life-after-Star-and-vice-versa|title=Zee: Life after Star, and vice-versa|website=Equity Master}}</ref> The company's CEO [[Sameer Nair]] and programming chief [[Tarun Katial]] introduced a number of new shows, which helped solidify the channel's position as a large influence in Hindi-language television broadcasting.<ref>{{Cite web|title=Sameer Nair: The creative strategist|url=https://www.livemint.com/Leisure/3cduJwWSAIZw9dTNwPqIvM/Sameer-Nair-The-creative-strategist.html|website=Live Mint}}</ref><ref>{{Cite web|url=https://www.livemint.com/Companies/DY6tYikVelf4mtIywJh6eN/There-and-back-again-Subhash-Chandra-and-the-Zee-TV-story.html|title=There and back again: Subhash Chandra and the Zee TV story|website=[[Live Mint]]}}</ref><ref>{{cite web|title=History Star Plus Global|url=https://yehrishtakyakehlataserial.com/|access-date=6 July 2015|publisher=Star Plus Global|archive-date=27 September 2020|archive-url=https://web.archive.org/web/20200927131941/https://yehrishtakyakehlataserial.com/|url-status=dead}}</ref>

The channel launched in the United States in November 2004.<ref>{{Cite web|url=https://www.businesswire.com/news/home/20140103005517/en/YuppTV-Launches-Star-Life-Channels-USA|title=YuppTV Launches Star Plus and Life OK Channels in USA|website=Business Wire}}</ref>

The channel's high-definition feed was launched on 15 April 2011.<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/star-tv-india-launches-five-179068|title=Star TV India Launches Five HD Channels|website=Hollywood Reporter}}</ref> 

StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,<ref>Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php</ref> but it was delayed until 5 July 2012.<ref>Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk {{Webarchive|url=https://web.archive.org/web/20160605142940/http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk |date=5 June 2016 }}</ref>

On 6 October 2017, Canada's [[ATN Channel]] lost rights to Star programming, with viewers directed to the new streaming service [[Hotstar]], which was recently introduced into the Canadian market.<ref>{{Cite web|url=http://www.asiantelevision.com/news-detail.php?id_news=188|title=&TV replace Star Plus to be part of the ATN HD channel|website=Asian Television}}</ref>

On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of Hotstar.<ref>{{cite news|url=https://www.bizasialive.com/star-tv-ceases-television-operations-in-usa/|title=Star TV to shutdown television operations in USA|last=Baddhan|first=Raj|date=7 December 2018|work=BizAsia|access-date=11 August 2019}}</ref> On 14 September 2023, [[Dish Network]] and [[Sling TV]] relaunched Star Plus and other Disney Star channels in the United States.<ref>{{Cite web |title=MyDISH |url=https://my.dish.com/upgrades/international/channels?keyword=hindimega&packageName=Hindi%20Mega |access-date=2 October 2023 |website=my.dish.com}}</ref>

===Rebranding===
<!-- [[File:Star Plus old logo (2001-2010).webp|thumb|left|A variation of StarPlus logo used from 2001-2010]] -->
On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi" (Same Relationship, New Thinking).<ref>{{Cite web|url=https://www.livemint.com/Consumer/lpi96EJoZvLG4Foxaj1ZaO/Star-Plus-to-sport-new-logo-tagline-in-battle-for-top-slot.html|title=Star Plus to sport new logo, tagline in battle for top slot|website=Live Mint}}</ref> The signature tune was composed by [[Shankar–Ehsaan–Loy]] and rendered by [[Shreya Ghoshal]].<ref>{{Cite web |title=STAR Plus undergoes revamp, with a new logo and a new brand promise |url=https://www.afaqs.com/news/media/27356_star-plus-undergoes-revamp-with-a-new-logo-and-a-new-brand-promise |date=2010-06-14 |access-date=2024-11-12 |website=www.afaqs.com |language=en |quote=The creative team behind the new look includes Piyush Pandey, executive chairperson and creative director, Ogilvy South Asia; music composers, Shankar, Ehsaan and Loy; and singer Shreya Ghoshal, who have worked on the new signature tune.}}</ref>

On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch" (New Thinking).<ref>{{Cite web|url=https://www.business-standard.com/article/specials/how-an-ad-campaign-challenged-stereotypes-and-affected-a-cultural-shift-118120501236_1.html|title=How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'|website=[[Business Standard]]}}</ref>

On 27 May 2018, it underwent a rebranding with [[Alia Bhatt]] as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" (Same Relationship, New Conversations), and signature song composed by [[A. R. Rahman]].<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/alia-bhatt-ar-rahman-star-plus-new-song-look-video-5193958/|title=Alia Bhatt becomes fresh face of Star Plus new look|website=The Indian Express}}</ref>

On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus became [[Utsav Plus]] in the UK and Europe.<ref>{{Cite web|url=https://whatsondisneyplus.com/disney-renaming-star-channels-in-the-netherlands/|title=Disney Renaming Star Channels In The Netherlands &#124; What's On Disney Plus|date=30 December 2020}}</ref><ref>{{Cite web|url=https://www.bizasialive.com/exclusive-first-look-at-the-new-utsav-branding/|title=Exclusive: First look at Star TV's new Utsav TV branding|date=11 January 2021}}</ref>