Editing Synectics (section)

==History==
The process was derived from [[Tape recorder|tape-recording]] (initially [[Sound|audio]], later [[video]]) meetings, analysis of the results, and experiments with alternative ways of dealing with the obstacles to success in the meeting. "Success" was defined as getting a creative solution that the group was committed to implement.

The name Synectics comes from Greek and means "the joining together of different and apparently irrelevant elements."<ref>Gordon, William J.J. ''Synectics: The Development of Creative Capacity''. (New York: Harper and row, Publishers, 1961), 3).</ref>

Gordon and Prince named both their practice and their new company Synectics, which can cause confusion, as people not part of the company are trained and use the practice. While the name was trademarked, it has become a standard word for describing creative problem solving in groups.<ref>[http://people.westminstercollege.edu/faculty/kwessel/MBA%20660%20Session%202%20Folder/9993081.pdf Nolan, Vincent. "Whatever Happened to Synectics?" ''Creativity and Innovation Management,'' v. 21 n.1 (2003): 25.]</ref>