Editing TK Maxx (section)

==History==
In 1976, [[TJ Maxx]] was founded in [[Framingham, Massachusetts]], United States, by [[Bernard Cammarata]]. The first international store opened in [[Bristol]], UK, in 1994.<ref>{{cite news|last=Hoovers|url=http://www.answers.com/topic/the-tjx-companies-inc?cat=biz-fin|title=The TJX Companies, Inc|publisher=Answers.com|access-date=June 25, 2007}}</ref> The company modified the name to TK Maxx to avoid confusion with the unrelated British retail chain [[T. J. Hughes]].<ref>{{cite book|url=https://books.google.com/books?id=dOK64-6VFrIC|title=Strategic Retail Management: Text and International Cases|author1=Joachim Zentes |author2=Dirk. Morschett |author3=Hanna Schramm-Klein |publisher=[[Gabler Verlag]]|year=2011|isbn=9783834967404}}</ref>
Opening of stores in the Netherlands between 1999 and 2001 was not as successful as the company wished.{{Citation needed|date=May 2017}} The first store in Germany opened on October 4, 2007, in [[Lübeck]].<ref>{{cite web |url=https://www.tjx.com/businesses/europe/tkmaxx |title=T.K. Maxx |website=The TJX Companies |access-date=March 13, 2024}}</ref>

In 2007, TK Maxx began winding down new store openings in the United Kingdom. Focus was given to revamping or relocating older inner city stores.{{Citation needed |date=June 2024}} The company opened larger "Maxx Maxx" stores to attempt to move from a budget reputation and become more like a department store.<ref>{{cite news |title=TK Maxx opens in the Hayes |url=https://www.walesonline.co.uk/lifestyle/fashion/tk-maxx-opens-hayes-2254076 |access-date=11 June 2024 |work=Wales Online |date=24 May 2007 |language=en}}</ref> In August 2008, TK Maxx opened a store on [[Kensington High Street]], [[London]], England, its first central London store, on a site formerly occupied by [[Habitat (retailer)|Habitat]].<ref>{{cite news |first = Marino |last = Donati |url = https://www.drapersonline.com/news/shoppers-queue-for-kensington-tk-maxx |title = Shoppers queue for Kensington TK Maxx |publisher = Drapers online |date= August 28, 2008 | access-date = September 11, 2009}}</ref> 

In 2009, TK Maxx was denied permission by the [[Crown Estate]] to open a store in a unit on its land at [[Piccadilly Circus]], London. In February that year, the company had signed a deal with the leaseholder of the unit, a {{convert|20000|sqft|m2|0|adj=on}} vacant site formerly used by [[Virgin Megastores]], with a rent of £1.55 million per year.<ref>{{cite news |url=https://www.standard.co.uk/hp/front/tk-maxx-not-posh-enough-for-west-end-6743705.html |title=TK Maxx 'not posh enough' for West End |last=Prynn |first=Jonathan |date=April 24, 2009 <!-- This is the correct date, the 2012 date on standard.co.uk is wrong --> |publisher=[[Evening Standard]] |access-date=March 13, 2024}}</ref> The Crown Estate rejected TK Maxx, saying it did not fit its upmarket development strategy for the area.<ref>{{cite news|url=http://www.retail-week.com/tk-maxx-not-posh-enough-for-piccadilly/5002111.article |title=TK Maxx 'not posh enough' for Piccadilly |last=Cooper |first=Ben |date=April 29, 2009 |publisher=Retail Week |access-date=September 16, 2009}}</ref> In response, publicist [[Max Clifford]] and ''[[Look (UK magazine)|Look]]'' magazine launched a campaign in support of a TK Maxx store on the site.<ref>{{cite news|url=http://www.retail-week.com/property/celebrities-back-tk-maxx-over-piccadilly-circus-store/5002326.article |title=Celebrities back TK Maxx over Piccadilly Circus store |date=May 1, 2009 |publisher=Retail Week |access-date=September 16, 2009}}</ref> A court appeal by TK Maxx against the decision failed.<ref>{{cite news|url=http://www.propertyweek.com/story.asp?storycode=3140810 |title=TK Maxx Piccadilly store court case brought forward |last=Duxbury|first=Nick |date=May 9, 2009 |publisher=Property Week |access-date=September 16, 2009}}</ref>

In March 2009, the TK Maxx [[e-commerce]] site was launched, initially selling only [[handbags]], but later also selling other accessories.<ref>{{cite news |first = James |last = Thompson |url = https://www.independent.co.uk/news/business/analysis-and-features/discount-fashion-taking-it-to-the-maxx-1774064.html |title = Discount fashion: Taking it to the Maxx |work = The Independent |date= August 19, 2009 | access-date = September 11, 2009}}</ref> 

In October 2015, the first Dutch store opened in [[Eindhoven]] followed by more stores. In April 2017, the brand was launched in Australia, when it took over the thirty five [[Trade Secret (company)|Trade Secret]] discount department stores. The stores opened in April in [[Brisbane]], [[Sydney]] and [[Melbourne]] with stores in [[Cairns]], [[Townsville]], [[Toowoomba]], [[Canberra]], [[Newcastle, New South Wales|Newcastle]], [[Wollongong]], [[Albury]], the [[Sunshine Coast, Queensland|Sunshine Coast]] and the [[Gold Coast, Queensland|Gold Coast]] by the end of May.<ref>{{cite news|url=http://www.huffingtonpost.com.au/2017/04/10/retail-giant-tk-maxx-is-launching-in-australia_a_22034503/|title=Retail Giant TK Maxx Is Launching In Australia|first=Leigh|last=Campbell|date=April 11, 2017|newspaper=Huff Post}}</ref>

In June 2023, the first store opened in [[Tasmania|Tasmania, Australia]] at [[Northgate Shopping Centre]] in [[Hobart]].<ref>{{Cite web |date=2023-06-16 |title=TK Maxx opens first Tassie store in Glenorchy |url=https://hobartobserver.com.au/tk-maxx-opens-first-tassie-store-in-glenorchy/ |access-date=2023-09-22 |website=Hobart Observer |language=en-AU}}</ref>