Editing Tampax (section)

== History ==
In 1937, Tampax worked with [[McCann Erickson]] for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.<ref>{{Cite book|url=https://books.google.com/books?id=e-7kAgAAQBAJ&q=tampax|title=Qualifying Times: Points of Change in U.S. Women's Sport|last=Schultz|first=Jaime|date=2014-03-15|publisher=University of Illinois Press|isbn=9780252095962|language=en}}</ref>

During [[World War II]], Tampax produced wound dressings for the military.{{citation needed|date=March 2021}} 

Tampax conducted medical studies in 1945 to prove the safety of tampons.<ref>{{Cite book|url=https://books.google.com/books?id=njfQfrMr31EC&q=history+of+tampons&pg=PA142|title=The Curse: A Cultural History of Menstruation|last1=Delaney|first1=Janice|last2=Lupton|first2=Mary Jane|last3=Toth|first3=Emily|date=1988|publisher=University of Illinois Press|isbn=9780252014529|language=en}}</ref> 

In 1984, the company was renamed Tambrands Inc.{{Citation needed|date=November 2019}}

Marketing for the product includes the company's [[BeingGirl]] website.<ref name="dmnews palmer 2011">{{cite news |last=Palmer |first=Alex |date=January 1, 2011 |title=Marketers strike a balance between skeptical teens and their cautious parents |url=http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ |work=Direct Marketing News |access-date=March 30, 2012 |archive-date=October 15, 2014 |archive-url=https://web.archive.org/web/20141015175752/http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ |url-status=dead }}</ref><ref name="imediaconnection nutter 2009">{{cite news|last=Nutter |first=Blaise |date=August 31, 2009 |title=5 rules for marketing in niche social networks |url=http://www.imediaconnection.com/article_full.aspx?id=24241 |work=iMediaConnection |access-date=March 30, 2012 |archive-url=https://web.archive.org/web/20110829103452/http://www.imediaconnection.com/article_full.aspx?id=24241 |archive-date=August 29, 2011}}</ref>

Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.