Editing Technology acceptance model (section)

==Background==

TAM is one of the most influential extensions of Ajzen and Fishbein's [[theory of reasoned action]] (TRA) in the literature. Davis's technology acceptance model (Davis, 1989; Davis, Bagozzi, & Warshaw, 1989)
is the most widely applied model of users' acceptance and usage of technology
(Venkatesh, 2000). It was developed by Fred Davis and [[Richard Bagozzi]].{{sfn|Davis|1989}} {{sfn|Bagozzi|Davis|Warshaw|1992}}<ref>{{Cite journal|last1=Muhammad Sharif Abbasi|last2=Ali Tarhini|last3=Tariq Elyas|last4=Farwa Shah|date=2015-10-09|title=Impact of individualism and collectivism over the individual's technology acceptance behaviour: A multi-group analysis between Pakistan and Turkey|journal=Journal of Enterprise Information Management|volume=28|issue=6|pages=747–768|doi=10.1108/JEIM-12-2014-0124|issn=1741-0398}}</ref> TAM replaces many of TRA's attitude measures with the two technology acceptance measures&mdash;''ease of use'', and ''usefulness''. TRA and TAM, both of which have strong behavioural elements, assume that when someone forms an intention to act, that they will be free to act without limitation. In the real world there will be many constraints, such as limited freedom to act.{{sfn|Bagozzi|Davis|Warshaw|1992}}

Bagozzi, Davis and Warshaw say:

{{Blockquote|Because new technologies such as personal computers are complex and an element of uncertainty exists in the minds of decision makers with respect to the successful adoption of them, people form attitudes and intentions toward trying to learn to use the new technology prior to initiating efforts directed at using. Attitudes towards usage and intentions to use may be ill-formed or lacking in conviction or else may occur only after preliminary strivings to learn to use the technology evolve. Thus, actual usage may not be a direct or immediate consequence of such attitudes and intentions.{{sfn|Bagozzi|Davis|Warshaw|1992}} }}

Earlier research on the [[diffusion of innovations]] also suggested a prominent role for perceived ease of use. Tornatzky and Klein{{sfn|Tornatzky|Klein|1982}} analysed the adoption, finding that compatibility, relative advantage, and complexity had the most significant relationships with adoption across a broad range of innovation types. Eason studied perceived usefulness in terms of a fit between systems, tasks and job profiles, using the terms "task fit" to describe the metric.{{sfn|Stewart|1986}} Legris, Ingham and Collerette suggest that TAM must be extended to include variables that account for change processes and that this could be achieved through adoption of the innovation model into TAM.{{sfn|Legris|Ingham|Collerette|2003}}