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Trade card
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==Definition== The term, trade card, refers to a varied group of items made of paper or of card of varying sizes and shapes. Trade cards evolved in different ways in Britain, America and Europe, giving rise to wide variation in their format and design. The characteristic features of a trade card are that it is a small printed item, used by merchants and traders to give to their customers for their use as an aid to memory. Trade cards were sufficiently small so that they could be carried in the gentleman's pocket or lady's purse.<ref>"Trade Cards," in ''The Encyclopedia of Ephemera: A Guide to the Fragmentary Documents of Everyday Life for the Collector, Curator, and Historian,'' Maurice Rickards (ed), Psychology Press, 2000, pp 334-335</ref>
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