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Trade name
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==Legal aspects== Using one or more fictitious business names does not create additional separate legal entities.<ref name="Pinkerton" /> The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is [[Legal liability|legally responsible]]. Legal agreements (such as [[contract]]s) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to [[piercing the corporate veil|piercing of the corporate veil]].<ref name="Plimpton">{{cite book |last1=Plimpton |first1=Laura |title=Business Contracts: Turn Any Business Contract to Your Advantage |date=2007 |publisher=Entrepreneur Press |location=Irvine |isbn=9781613081303 |page=7 |url=https://books.google.com/books?id=hrviRzYuY5oC&pg=PA7 |access-date=2023-03-19 |archive-date=2023-03-27 |archive-url=https://web.archive.org/web/20230327070458/https://books.google.com/books?id=hrviRzYuY5oC&pg=PA7 |url-status=live }}</ref> In [[English language|English]], trade names are generally treated as [[proper noun]]s.<ref>[[Gary Blake]] and [[Robert W. Bly]], ''The Elements of Technical Writing'', pg. 57. [[New York City|New York]]: [[Macmillan Publishers (United States)|Macmillan Publishers]], 1993. {{ISBN|0020130856}}</ref>
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