Editing TrueMajority (section)

== History ==
TrueMajority was founded in June 2002 by [[Ben Cohen (businessman)|Ben Cohen]], co-founder of [[Ben & Jerry's]].<ref name="BusinessWeek">{{cite news|url=http://www.businessweek.com/magazine/content/04_13/b3876133.htm|archive-url=https://web.archive.org/web/20040405002313/http://www.businessweek.com/magazine/content/04_13/b3876133.htm|url-status=dead|archive-date=April 5, 2004|title=Web Politics: "It's Just the Beginning"|work=BusinessWeek Special Report / Online Extra|date=March 29, 2004}}</ref><ref>{{cite news |newspaper=WIRED |date=February 16, 2004 |title=The Computer Ate My Vote |first1=Kim |last1=Zetter |url=https://www.wired.com/2004/02/the-computer-ate-my-vote/}}</ref>

TrueMajority was mentioned on ''[[The Colbert Report]]'' on March 5, 2007, when Ben and [[Jerry Greenfield|Jerry]] made a guest appearance. In the episode, they offered free frisbees to Colbert viewers who visited the web site, and then they signed up each viewer who visited as a member of the advocacy group.<ref>{{cite web| title=Ben and Jerry| url=http://www.colbertnation.com/the-colbert-report-videos/83216/march-05-2007/ben-and-jerry---introducing-americone-dream| date=2007-03-05| publisher=[[The Colbert Report]]}}</ref>

TrueMajority's Ten Principles were endorsed by [[Greenpeace USA]], [[Rock the Vote]], [[Physicians for Social Responsibility]], [[Peace Action]], the [[National Head Start Association]], [[Global Exchange]], [[The Interfaith Alliance]], ''[[The Nation (magazine)|The Nation]]'', ''[[Sojourners]]'', [[Rainforest Action Network]], [[Women's Action for New Directions]], [[Service Employees International Union]], and [[National Council of La Raza]].<ref>{{cite web |title=Principles Explained |publisher=TrueMajority |url=http://www.truemajority.org/who/principlesex.html|archive-url=https://web.archive.org/web/20080212211604/http://www.truemajority.org/who/principlesex.html |archive-date=2008-02-12 }}</ref>