Editing UniMás (section)

==History==
===Origins===
The network traces its origins to [[Barry Diller]]'s November 1995 acquisition of the [[Home Shopping Network]] and its broadcasting arm Silver King Communications, which owned television stations affiliated with HSN in several larger [[media market]]s.<ref>{{cite news|title=A Pair Of Deals Put Spotlight On Diller|url=https://www.chicagotribune.com/1995/11/28/a-pair-of-deals-put-spotlight-on-diller/|author=Tim Jones|newspaper=Chicago Tribune|publisher=Tribune Publishing|date=November 28, 1995|access-date=September 11, 2015}}</ref><ref>{{cite news|title=Silver King annexes HSN|url=https://variety.com/1996/scene/vpage/silver-king-annexes-hsn-1117436608/|author=Martin Peers|periodical=[[Variety (magazine)|Variety]]|publisher=[[Reed Business Information|Cahners Business Information]]|date=December 19, 1996|access-date=September 11, 2015}}</ref><ref>{{cite news|title=Diller Is Cleared to Take Control of Silver King|url=https://www.nytimes.com/1996/03/12/business/diller-is-cleared-to-take-control-of-silver-king.html|agency=[[Associated Press]]|newspaper=[[The New York Times]]|date=March 12, 1996|access-date=September 11, 2015}}</ref> In June 1998, the renamed [[USA Broadcasting]] (which had been merged into the Diller-owned [[USA Network]]s in 1997) launched a customized [[Independent station (North America)|independent station]] format, "CityVision", which infused syndicated programming – including a few produced by sister production unit [[Universal Television|Studios USA]] that also aired nationally on USA Network – with a limited amount of local entertainment and magazine programs (reminiscent of the format used by [[CITY-DT|CITY-TV]] in [[Toronto]] and more prominently, its co-owned stations that became charter outlets of [[City (TV network)|Citytv]], when [[CHUM Limited]] expanded the format to other [[Canada|Canadian]] markets as a [[television system]] in 2002). USA's [[Miami]] outlet, WYHS-TV, served as the test station for the format, disaffiliating from HSN and converting into a general entertainment outlet under the new call letters [[WAMI-DT|WAMI-TV]].<ref>{{cite web|title=USA looking at L.A., Chi, others for expansion|url=https://variety.com/1999/tv/news/cityvision-may-export-local-format-1117490304/|author=Cynthia Littleton|periodical=Variety|publisher=Cahners Business Information|date=January 17, 1999|access-date=September 11, 2015}}</ref>

By September 2000, USA Broadcasting had expanded the "CityVision" entertainment format to three of its thirteen other HSN outlets – with some of the stations adopting call letters referencing common nicknames for their home cities – WHOT-TV (now [[WUVG-DT]]) in [[Atlanta]], [[KSTR-DT|KSTR-TV]] in [[Dallas]]–[[Fort Worth, Texas|Fort Worth]] and WHUB-TV (now [[WUTF-DT]]) in [[Boston]]. Before the group could carry out the proposed conversions of its other stations into independent stations, USA Networks announced that it would sell off its television station group in the summer of 2000, to focus on its cable network and television production properties. Among the prospective buyers for the thirteen-station group were [[The Walt Disney Company]] (which would have created [[duopoly (broadcasting)|duopolies]] with [[American Broadcasting Company|ABC]] [[owned-and-operated station]]s in [[WABC-TV|New York City]], [[KABC-TV|Los Angeles]], [[WLS-TV|Chicago]] and [[KTRK-TV|Houston]]) and [[Univision Communications]] (which would create duopolies with Univision owned-and-operated stations in [[WXTV|those]] [[KMEX-TV|same]] [[WGBO|four]] [[KXLN-DT|cities]]); the latter purchased the USA Broadcasting stations for $1.1 billion on December 7, 2000, with the sale being finalized on May 21, 2001.<ref>{{cite news|title=WEHS-TV format uncertain|url=http://www.chicagobusiness.com/article/20001207/NEWS01/20001057/wehs-tv-format-uncertain|author=Ellen Almer|newspaper=[[Crain's Chicago Business]]|publisher=[[Crain Communications]]|date=December 7, 2000|access-date=September 11, 2015}}</ref><ref>{{cite news|title=Univision Buys 13 TV Stations For $1.1 Billion|url=https://www.chicagotribune.com/2000/12/08/univision-buys-13-tv-stations-for-11-billion/|author=Tim Jones|newspaper=[[Chicago Tribune]]|publisher=[[Tribune Publishing]]|date=December 8, 2000|access-date=September 11, 2015}}</ref><ref>{{cite web|title=Univision gets FCC OK for USA stations buy|url=http://www.broadcastingcable.com/news/news-articles/univision-gets-fcc-ok-usa-stations-buy/88431|periodical=[[Broadcasting & Cable]]|publisher=Cahners Business Information|date=May 21, 2001|access-date=September 11, 2015}}</ref>

===TeleFutura===
[[File:Telefutura logo.svg|thumb|right|225px|Original network logo as Telefutura, used from January 14, 2002, to January 6, 2013.]]
On May 15, 2001, during Univision's [[upfronts|upfront presentation]], Univision Communications announced its intentions to form a then-unnamed secondary television network that would compete with Univision, Telemundo and the then-recently launched [[Azteca América]]. Organizational plans for the network called for the recently acquired former USA Broadcasting stations to serve as the network's nuclei, with its programming catering to bilingual Latinos with a preference toward watching English-language television programs, as well as young adult males between the ages 18 and 34 that seldom watch Spanish language television other than sporting events; Univision executives expected the network to reach 80% of all Hispanic and Latino households throughout the U.S. that own at least one television set by the time of its launch. Although Univision maintained a dominant market share among the American Spanish language television networks (holding an 83% share of Latino viewers during prime time at the time), Univision Communications executives did not believe that a second network would result in a cannibalization of the flagship network's market share.<ref>{{cite news|title=New Network in Works for Univision|url=https://www.latimes.com/archives/la-xpm-2001-may-15-ca-63557-story.html|author=Dana Calvo|newspaper=[[Los Angeles Times]]|date=May 15, 2001|access-date=November 7, 2015}}</ref>

On July 31, 2001, Univision announced that TeleFutura would be the name for the new network, with Univision Communications chairman and [[Jerry Perenchio|chief executive officer A. Jerrold Perenchio]] noting the name was suggested in part by two of corporate employees to "represent[…] the future of Spanish-language television".<ref>{{cite news|title=BRIEF / Entertainment: Univision to Call New Network Telefutura|url=https://www.latimes.com/archives/la-xpm-2001-jul-31-fi-28886-story.html|author=Meg James|newspaper=Los Angeles Times|date=July 31, 2001|access-date=November 7, 2015}}</ref> Univision continued to run the nine HSN affiliates and four independent stations (one of which regained its affiliation with HSN earlier that year) as English language outlets for several months following the USA Broadcasting purchase.

TeleFutura formally launched at 7:00&nbsp;p.m. [[Eastern Time Zone|Eastern Time]] on January 14, 2002, debuting initially on 18 Univision-owned stations (consisting of twelve former USA Broadcasting stations – an additional station, [[WQHS-DT|WQHS-TV]] in [[Cleveland]], was converted into an owned-and-operated station of parent network [[Univision]] instead; it would later carry UniMás on a subchannel) – and six others that Univision Communications acquired afterward) and 24 [[network affiliate|affiliates]] owned by other companies.<ref name="latimes-univisionthirdnetwork">{{cite news|title=Univision Aims 3rd Network at Bilinguals|url=https://www.latimes.com/archives/la-xpm-2002-jan-14-fi-telefutura14-story.html|author=Meg James|newspaper=Los Angeles Times|date=January 14, 2002|access-date=September 11, 2015}}</ref><ref>{{cite news|title=THE MEDIA BUSINESS: ADVERTISING; Univision bets on a new Spanish-language network, TeleFutura|url=https://www.nytimes.com/2002/01/16/business/media-business-advertising-univision-bets-new-spanish-language-network.html|author=Bernard Stamler|newspaper=The New York Times|date=January 16, 2002|access-date=November 7, 2015}}</ref><ref>{{cite news|title='Chair' and 'Chamber' fight to be the hot seat|url=https://www.chicagotribune.com/2002/01/18/chair-and-chamber-fight-to-be-the-hot-seat/|author=Allan Johnson|newspaper=Chicago Tribune|publisher=Tribune Publishing|date=January 18, 2002|access-date=November 7, 2015}}</ref> Initial programming on the network – which was [[Counterprogramming (television)|counterprogrammed]] to offer distinct programs that do not directly compete with shows aired on Univision – included ''Escándalo TV'' ("Scandal TV"; the program was originally titled ''Escándalo en el Medio Dia'', before being changed due to the existence of a similarly titled Mexican program produced by [[Televisa]]), a three-hour gossip/entertainment program designed to compete with similar newsmagazines such as [[Telemundo]]'s ''[[Cotorreando]]'' (and ran on the network until October 2011); and the daytime talk show ''Monica''.<ref>{{cite press release|title=TeleFutura – America's Newest TV Network – Speaks Espanol; Univision Communications Unveils Long-Awaited Viewing Choice For Nation's Fastest Growing TV Audience|url=http://www.thefreelibrary.com/TeleFutura+--+America%27s+Newest+TV+Network+--+Speaks+Espanol%3B…-a081773077|publisher=[[Univision Communications]]|via=[[The Free Library]]|date=January 14, 2002|access-date=November 7, 2015}}</ref>

The remainder of TeleFutura's programming consisted of imported [[telenovela]]s from [[Latin America]]n production companies with which Univision maintained programming agreements including [[Televisa]], [[Venevisión]], Coral Productions, [[RCTV]], [[RCN Televisión|RCN]] and [[Rede Globo]], which aired only on weekday afternoons at its launch. Evenings and weekends primarily consisted of feature films, consisting exclusively of dubbed Spanish prints of American releases from the 1980s onward, as part of the umbrella showcases "CinePlex" (for daytime movies, usually those airing on weekends), "CinEscape" (for late night movies), "Cine Especial" (for special movie presentations) or "Cine de las Estrellas" (for prime time movies). The network also featured news and sports updates during prime time, as well as several sports programs and events including ''[[Contacto Deportivo]]'' ("Contact Sports"), an hour-long weeknight sports news program; weekly [[boxing]] matches on Friday nights; and soccer matches from [[Liga MX]] on weekend afternoons.<ref name="HR"/><ref name="latimes-univisionthirdnetwork"/>

On June 27, 2006, Univision Communications was acquired by Broadcasting Media Partners Inc. – a consortium of [[investment firm]]s led by the [[Haim Saban]]-owned [[Saban Capital Group]] (which had previously owned [[Saban Entertainment]] until its sale to [[The Walt Disney Company]] in June 2001, as part of [[News Corporation (1980–2013)|News Corporation]]'s sale of [[ABC Family Worldwide|Fox Family Worldwide]]), [[TPG Capital, L.P.]], [[Providence Equity Partners]], [[Madison Dearborn Partners]] and [[Thomas H. Lee Partners]] – for $12.3 billion (increasing to $13.7 billion or $36.25 per share by the sale's closure), plus the assumption of $1.4 billion in debt.<ref>{{cite press release|title=Broadcasting Media Partners Completes Acquisition of Univision|url=http://www.saban.com/html/press/070329.html|website=[[Saban Capital Group]]|date=March 29, 2007|access-date=February 19, 2009}}</ref><ref name="Univision">{{cite press release|title=Broadcasting Media Partners Completes Acquisition of Univision|url=http://corporate.univision.com/2007/03/broadcasting-media-partners-completes-acquisition-of-univision/|author=Rosemary Mercedes|website=[[Univision Communications]]|date=March 29, 2007|url-status=dead|archive-url=https://web.archive.org/web/20150913091738/http://corporate.univision.com/2007/03/broadcasting-media-partners-completes-acquisition-of-univision/|archive-date=September 13, 2015}}</ref> The sale received federal approval and was formally consummated on March 27, 2007.<ref name="lat">{{cite news|title=Univision's new ownership takes over|url=https://www.latimes.com/business/printedition/la-fi-univision30mar30,1,7968164.story?coll=la-headlines-pe-business&ctrack=1&cset=true|newspaper=Los Angeles Times|date=March 30, 2007}}</ref><ref name="tvnc-fccapprovesunivisionsale">{{cite web|title=FCC APPROVES $12B SALE OF UNIVISION STATIONS|url=http://www.tvnewscheck.com/article/11535/fcc-approves-12b-sale-of-univision-stations|website=TVNewsCheck|publisher=NewsCheck Media|date=March 27, 2007|access-date=November 7, 2015}}</ref>

During the February 2007 [[sweeps]] period, according to [[Nielsen Media Research]], TeleFutura made significant gains in viewership at the expense of Telemundo, which it overtook for second place among the major Spanish-language networks in the key demographics of Adults 18–34, Men 18–34 and Men 18–49.<ref>{{cite press release|title=TeleFutura Delivers Highest Primetime Performance Ever in February Sweeps Among Key Hispanic Viewers|url=http://www.businesswire.com/news/home/20070301005685/en/TeleFutura-Delivers-Highest-Primetime-Performance-February-Sweeps|publisher=Univision Networks|via=[[Business Wire]]|date=March 1, 2007|access-date=October 20, 2010}}</ref> On February 26, 2010, TeleFutura once again ranked as the second highest-rated Spanish-language network in the United States and earned its highest ratings for an entertainment special in the network's history, with the finale of the reality competition series ''Buscando La Doble de Selena'' ("Search for [[Selena]]'s Double"), which attracted 1.9 million total viewers. TeleFutura finished 2012 as the youngest broadcast network with a median age of 36 and finished the year averaging 642,000 total viewers aged 2 and up. It also ranked as the second highest-rated Spanish-language network in 2012 in key dayparts among Adults 18–49 and Adults 18–34.<ref name="MW"/>

===UniMás===
[[File:Logo UniMás.svg|thumb|200px|First logo as UniMás, used from January 7, 2013, to October 31, 2021.]]
On December 3, 2012, Univision Communications announced that it would relaunch TeleFutura as UniMás – which loosely translates to "Univision Plus", to underline its ties to its parent network Univision – with a programming refocusing to appeal more towards Latino males between the ages of 12 and 35 years old. The revamped network would feature Mexican and [[Colombia]]n-imported programming from Televisa, [[Caracol TV|Caracol Televisión]] and [[RTI Producciones|RTI Colombia]] (the latter two of which compete with RCN in the domestic Colombian market), which had maintained longstanding programming and production agreements with rival Telemundo, through contracts struck months before the relaunch, it would also increase its reliance on sports content for its weekend schedule.<ref name="HR">{{cite web|title=Univision Rebrands Telefutura as UniMás|url=https://www.hollywoodreporter.com/news/univision-telefutura-rebrand-unimas-396702|author=Marisa Guthrie|periodical=The Hollywood Reporter|publisher=[[Guggenheim Partners|Prometheus Global Media]]|date=December 3, 2012|access-date=December 5, 2012}}</ref><ref>{{cite press release|title=Univision Transforms Telefutura Into UniMás, Delivering Programming From The Top Spanish-Language Content Producers In The World|url=http://corporate.univision.com/2012/press/univision-transforms-telefutura-into-unimas-delivering-programming-from-the-top-spanish-language-content-producers-in-the-world/#axzz2EDpgL8Yd|publisher=Univision Communications|date=December 3, 2012|access-date=December 5, 2012}}</ref><ref>{{cite news|title=Univision plays the hipster card|url=http://www.bizjournals.com/losangeles/news/2012/12/03/univision-revamps-telefutura-as-unimas.html|author=Annlee Ellingson|work=L.A. Biz|date=December 3, 2012|access-date=December 5, 2012}}</ref>

The new logo and brand identity, which debuted on-air at 5:00&nbsp;a.m. CST on January 7, 2013 (exactly one week before the network's 11th anniversary), were created in collaboration with branding firm Troika Design Group. As part of the campaign to announce the launch, Univision Communications launched an extensive advertising campaign for UniMás that included promotional spots, digital ads, print ads and outdoor advertising in New York City, Los Angeles and Miami.<ref>{{cite web|title=Univision Unveils New Logo, First Tagline|url=https://www.hollywoodreporter.com/news/univisions-new-logo-tagline-unveiled-379426|author=Marisa Guthrie|periodical=The Hollywood Reporter|publisher=Prometheus Global Media|date=October 17, 2012|access-date=December 5, 2012}}</ref> The network's prime time was revamped to feature several new serial dramas formatted of a grittier nature than the romance-themed telenovelas produced by Televisa that air on Univision to appeal to male viewers including the Colombian adaptation of ''[[Breaking Bad]]'', ''[[Metástasis]]''; the crime dramas ''Made in Cartagena'' and ''[[¿Quién Eres Tú?]]'' ("Infringement"); and the boxing-themed drama ''Cloroformo'' ("Chloroform"), which were included among the relaunched network's initial prime time offerings.<ref name="latimes-unimas">{{cite news|title=Univision to revamp its secondary Spanish language network|url=https://www.latimes.com/business/la-xpm-2013-jan-07-la-et-ct-unimas-telefutura-spanish-language-network-20130105-story.html|author=Meg James|newspaper=Los Angeles Times|date=January 7, 2013|access-date=November 7, 2015}}</ref>

On May 13, 2019, UniMás refocused its programming strategy in order to target a younger audience to that of its parent network Univision, with a focus on news, sports, unscripted entertainment and reality shows, most of them broadcast live. On that day, the network added an early edition of Noticiero Univision: Edición Nocturna at 10 p.m., coinciding with the arrival of Colombian newsreader Patricia Janiot to the broadcast, co-anchoring alongside Enrique Acevedo.<ref>{{cite news|last1=Malone|first1=Michael|title=UniMas Rebranding to Live Entertainment Destination|url=https://www.broadcastingcable.com/news/unimas-rebranding-to-live-entertainment-destination|access-date=May 8, 2019|work=Broadcasting & Cable|date=May 7, 2019|language=en-us}}</ref> On October 31, 2021, this shift was completed with the launch of a new wordmark logo and brand identity, designed, as in 2013, by Troika Design Group, and a new slogan, ''Vívelo Todo'' ("Live it All").<ref>{{cite press release|last=Group|first=Troika Media|date=2021-12-06|title=Troika Media Collaborates with Unimás on Network Rebrand|url=https://www.globenewswire.com/en/news-release/2021/12/06/2346669/0/en/Troika-Media-Collaborates-with-Unim%C3%A1s-on-Network-Rebrand.html|access-date=2022-07-25|website=GlobeNewswire News Room|language=en}}</ref>