Editing Varietal (section)

==Marketing relevance==

The alternatives to the marketing differentiation of wines by grape variety are branded wine, such as Hearty Burgundy, or geographical [[appellation]]s, such as [[Champagne (wine region)|Champagne]] or [[Bordeaux wine|Bordeaux]]. The poor quality and unknown provenance of many branded wines and the multitude of potentially confusing appellations leaves varietal labeling as perhaps the most popular for quality wines in many markets.{{Citation needed|date=May 2011}} This is much less the case in places where [[appellations]] have a long and strong tradition, as for instance [[Appellation d'origine contrôlée|in France]]. In the past, the grape variety was very uncommonly mentioned on the labels of French [[wine bottle]]s, and was forbidden for almost all [[Appellation d'Origine Contrôlée|AOC]] wines. New World varietal wines from newcomers like [[Australian wine|Australia]] and [[Chilean wine|Chile]] have made a significant dent in traditional French export markets like the [[United Kingdom|UK]], and so the French are adopting varietal labeling in some cases, particularly for [[vin de pays]].