Editing Vimto (section)

==History==
Vimto was created in 1908 in [[Manchester]] by John Noel Nichols (1883–1966), a wholesaler of herbs, spices and medicines.<ref>{{Cite web | website= Manchester.ac.uk | url= http://www.manchester.ac.uk/discover/news/article/?id=7415 | title= Famous Vimto monument gets a makeover | access-date= 14 May 2015 | archive-date= 18 May 2015 | archive-url= https://web.archive.org/web/20150518101344/http://www.manchester.ac.uk/discover/news/article/?id=7415 | url-status= live }}.</ref> He saw the market opening for soft drinks due to the [[temperance movement]] and the passage of the [[Licensing Act 1904]].<ref>{{Cite magazine |first=Tim |last=Holt|date=2005|title=Demanding the Right to Drink: The two great Hyde Park demonstrations |magazine=Brewery History|volume=118| pages=26-40 |url=http://www.breweryhistory.com/journal/archive/118/bh-118-026.html |access-date=2023-03-22 |archive-date=22 March 2023 |archive-url=https://web.archive.org/web/20230322231948/http://www.breweryhistory.com/journal/archive/118/bh-118-026.html |url-status=live }}</ref> It was originally sold under the name '''Vim Tonic''' ({{Wikt-lang|en|vim}} meaning 'vigour'), which Nichols shortened to 'Vimto' in 1912. Vimto was originally registered as a health tonic or medicine, which was then re-registered in 1913 as a [[Squash (drink)|cordial]].<ref>{{Cite web | url = http://www.vimto.co.uk/history.aspx | website = Vimto.co.uk | title = History | access-date = 23 March 2018 | archive-date = 9 April 2018 | archive-url = https://web.archive.org/web/20180409022335/http://www.vimto.co.uk/history.aspx | url-status = live }}.</ref><ref>{{Cite web | url = http://www.hatads.org.uk/ | title = The Vimto Archive | website = Hatads.org.uk | access-date = 27 October 2015 | archive-date = 23 May 2020 | archive-url = https://web.archive.org/web/20200523094628/https://www.hatads.org.uk/ | url-status = live }}</ref> The concoction formula is a guarded [[trade secret]] with only 4 people appointed in keeping the recipe.<ref name="BFM"/>

In 1910, production moved to a warehouse at Chapel Street, [[Salford]], then to [[Old Trafford (area)|Old Trafford]] in 1927, and in 1971, to a state-of-the-art plant in [[Wythenshawe]], Manchester. In 1999, the company's head office moved to [[Newton-le-Willows]] in [[Metropolitan Borough of St Helens|St Helens]], Merseyside.

From the 1990s to 2003, Vimto print advertisements used the cartoon character [[Giles Andreae#Purple Ronnie|Purple Ronnie]], along with slightly rude poems by [[Giles Andreae]], the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants–a modern-day [[morality]] story in which, despite turning up at the swimming pool with his Dad's [[Underpants|pants]] in the middle of his rolled-up towel, Billy wins out with ingenuity and humour. The theme tune 'Dad's Pants' become something of a cult classic, and was based on the [[Loudon Wainwright III]] song "[[Dead Skunk]]".<ref>{{cite web|url=https://www.manchestereveningnews.co.uk/news/local-news/everyones-singing-about-dads-pants-1040478|title=Everyone’s singing about dad’s pants|work=[[Manchester Evening News]]|date=10 August 2006|accessdate=8 April 2024}}</ref>

[[File:At Manchester 2018 024.jpg|thumb|Vimto monument on Granby Row at the [[University of Manchester]]|left]]An oak sculpture entitled "A Monument to Vimto" was created by Kerry Morrison and installed on Granby Row–the location of the original Vimto premises–in central Manchester in 1992. The statue was restored and repainted in 2011.<ref>{{cite web |url= http://www.manchester2002-uk.com/buildings/statues.html |title= Manchester Statues & Monuments |publisher= Papillon Graphics' Virtual Encyclopaedia of Greater Manchester |access-date= 29 May 2009 |archive-date= 12 May 2012 |archive-url= https://web.archive.org/web/20120512071554/http://manchester2002-uk.com/buildings/statues.html |url-status= usurped }}</ref><ref name="BBC">{{cite web |url=https://www.bbc.co.uk/manchester/content/articles/2008/08/15/150808_vimto_100_feature.shtml |publisher=[[BBC Manchester]] |title=The centre of a purple world |date=15 August 2008 |access-date=26 May 2009|archive-date=19 December 2019 |archive-url=https://web.archive.org/web/20191219060140/http://www.bbc.co.uk/manchester/content/articles/2008/08/15/150808_vimto_100_feature.shtml |url-status=live }}</ref>

In 2021 Vimto introduced a new logo design across the range.<ref>{{Cite web |last=Cronin |first=Éilis |date=20 January 2021 |title=Vimto unveils new logo design |url=https://www.talkingretail.com/products-news/soft-drinks/vimto-unveils-new-logo-design-20-01-2021/ |access-date=20 May 2024 |website=Talking Retail |language=en}}</ref><ref>{{cite web|url=https://www.thegrocer.co.uk/soft-drinks/vimto-pays-tribute-to-heritage-with-brand-revamp/652299.article#:~:text=The%20new%20look%20maintains%20the,shelf%20standout%E2%80%9D%2C%20said%20Vimto.|title=Vimto pays tribute to heritage with brand revamp|first=Abbie |last=Dawson|work=[[The Grocer]]|date=20 January 2021|accessdate=20 May 2024|archive-url=https://web.archive.org/web/20210306001423/https://www.thegrocer.co.uk/soft-drinks/vimto-pays-tribute-to-heritage-with-brand-revamp/652299.article|archive-date=6 March 2021|url-status=live}}</ref>