Editing Vision statement (section)

== Characteristics ==
A consensus does not exist on the characteristics of a "good" or "bad" vision statement.  Commonly cited traits include:<ref name="Kantrabutra">{{cite journal |last1=Kantabutra |first1=Sooksan |last2=Avery |first2=Gayle |date=2010 |title=The power of vision: statements that resonate |url=http://www.collegeofmanagement.mahidol.ac.th/research/images/VisionstatementsJBS.pdf |journal=Journal of Business Strategy |volume=31 |issue=1 |pages=37–45 |doi=10.1108/02756661011012769}}</ref>
* concise:{{sfn|Project Management Institute|2021|loc=§4.6.1 Strategy Artifacts}} able to be easily remembered and repeated
* clear: defines a prime [[goal]]{{sfn|Project Management Institute|2021|loc=Glossary §3 Definitions}}
* time horizon: defines a time horizon
* future-oriented: describes where the company is going rather than the current state
* stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
* challenging: not something that can be easily met and discarded
* abstract: general enough to encompass all of the organization's interests and strategic direction
* inspiring:{{sfn|Project Management Institute|2021|loc=§4.6.1 Strategy Artifacts}} motivates employees and is something that employees view as desirable