Editing WTTO (section)

==History==

===Early history of UHF channel 21 in central Alabama===
The [[UHF]] channel 21 allocation in [[Central Alabama]] was originally allocated to [[Gadsden, Alabama|Gadsden]]. The first television station in the region to occupy the allocation was WTVS, which operated during the 1950s as an affiliate of the [[DuMont Television Network]], and was one of the earliest UHF television stations in the United States.

However, it was never able to gain a viewership foothold against the region's other stations; its owners ceased the operations of WTVS in 1957, as it had suffered from severely limited viewership due to the lack of television sets in Central Alabama that were capable of receiving stations on the UHF band (electronics manufacturers were not required to incorporate built-in UHF tuners into television sets until the passage of the [[All-Channel Receiver Act]] by the [[Federal Communications Commission]] (FCC) in 1961, although such tuners would not be included on all newer sets until 1964).<ref>{{cite web|title=Appendix 10: A Trail of Bleached Bones|url=https://dumonthistory.com/a10.html|website=DuMont History}}</ref>

===A long way to air===
In December 1963, Chapman Radio and Television Company—then the owners of radio station WCRT (1260 AM, now [[WYDE (AM)|WYDE]] and 96.5 FM, now [[WMJJ]])—filed an application to build a new television station in Homewood, using Birmingham's channel 54 allocation.<ref name="hc">{{Cite web|url= https://cdbs.recnet.com/corres/?doc=86937 |title= History Cards for WTTO|publisher=[[Federal Communications Commission]]}} ([[Wikipedia:WikiProject Radio Stations/History Cards|Guide to reading History Cards]])<!--Converted from {{FCC letter}}--></ref> This application was designated for hearing with one by Symphony Network Association, Inc., in 1964.<ref>{{cite news|url=https://www.govinfo.gov/content/pkg/FR-1964-05-15/pdf/FR-1964-05-15.pdf|date=May 15, 1964|work=Federal Register|page=6422|title=SYMPHONY NETWORK ASSOCIATION, INC., AND CHAPMAN RADIO AND TELEVISION CO. Order Designating Applications for Consolidated Hearing on Stated Issues|accessdate=September 19, 2021}}</ref> In 1965, the UHF table of allocations was overhauled, and channel 21 was substituted for 54 on Chapman's application. The FCC granted the permit to Chapman in August 1965; however, the FCC chose to resume hearings on the matter after other applicants protested the granting of Chapman's petition.{{r|hc}} (In the meantime, the Chapmans built, and then sold, [[WCFT-TV]] in Tuscaloosa.){{r|Birm650903}}

One of the new bidders was a startup station—[[WBMG]] (channel 42), the first commercial UHF station in Birmingham—which hoped it could replace channel 42 with 21.<ref name="Birm650624">{{Cite news|url=https://www.newspapers.com/clip/99779912/new-uhf-tv-station-aims-at-fall-opening/|date=June 24, 1965|page=26|first=Emmett|last=Weaver|title=New UHF TV station Aims At Fall Opening|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Thu --><ref name="Birm650903">{{Cite news|url=https://www.newspapers.com/clip/99779963/chapmans-plan-uhf-tv-station/|date=September 3, 1965|page=4|first=Emmett|last=Weaver|title=Chapmans Plan UHF TV Station|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Fri --> When the contest resumed, there were five applicants. Besides Chapman and WBMG, there was Tele-Mac of Birmingham, owned by John McClendon, who also ran a chain of Black-oriented radio stations including [[WENN (AM)|WENN]] in Birmingham; Alabama Television Corporation, owned by John S. Jemison; and Birmingham Broadcasting Company, which was owned by Black businessman [[A. G. Gaston]].<ref name="Birm660809">{{Cite news|url=https://www.newspapers.com/clip/99779992/fourth-channel-looms-for-city/|date=August 9, 1966|page=15|title=Fourth Channel Looms For City|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Tue --> Tele-Mac bowed out in late November, leaving four parties seeking the channel.<ref name="Birm661201">{{Cite news|url=https://www.newspapers.com/clip/99780066/fight-for-tv-channel-21-narrows-to-4-com/|date=December 1, 1966|page=24|title=Fight For TV Channel 21 Narrows To 4 Companies|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Thu -->

Hearing examiner James Kraushaar's initial decision, released in September 1968, gave the nod to Alabama Television,<ref name="Birm680904">{{Cite news|url=https://www.newspapers.com/clip/99780143/but-appeal-delay-likely-firm-gets-nod-f/|date=September 4, 1968|page=18|first=Emmett|last=Weaver|title=But Appeal Delay Likely: Firm Gets Nod For New TV Channel|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Wed --> based on its superior technical proposal.<ref>{{cite news|url=https://worldradiohistory.com/Archive-BC/BC-1968/1968-09-09-BC.pdf|date=September 9, 1968|work=Broadcasting|title=Alabama TV gets nod for Birmingham UHF|accessdate=September 19, 2021|pages=62–63}}</ref> However, Chapman and WBMG contested the award, and the FCC agreed, finding that Alabama Television had failed to contact Black people in the process of ascertainment of community needs required of prospective licensees. WBMG's petition also raised a 1969 incident in which a cemetery owned by Jemison refused to bury the body of a Black soldier killed in Vietnam.<ref name="Birm700711">{{Cite news|url=https://www.newspapers.com/clip/98946474/alabama-television-bias-charged-fcc-to/|date=July 11, 1970|page=15|first=Dale|last=McFeatters|title=Alabama television bias charged: FCC to rehear permit request|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Sat --> In 1971, two other Alabama Television shareholders, George J. Mitnick and Joseph Engel, were sued by the [[United States Department of Justice]] for violations of the [[Civil Rights Act of 1968]], and the FCC opened new hearings on the firm's qualifications in light of the lawsuit.<ref name="Birm720610">{{Cite news|url=https://www.newspapers.com/clip/99780238/fcc-hears-case-for-city-tv-station/|date=June 10, 1972|page=4|first=Richard P.|last=Bell|title=FCC hears case for city TV station|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Sat -->

Meanwhile, another applicant, Birmingham Broadcasting—which pledged the first integrated TV station in the country—was facing trouble in its ownership group. One of its stakeholders was Oscar Hyde, who was convicted on extortion charges in 1968 but still owned a third of the firm, putting it at a serious disadvantage in [[comparative hearing]] until Hyde sold his stake in 1973.<ref name="Birm731205">{{Cite news|url=https://www.newspapers.com/clip/98928523/city-may-soon-have-integrated-tv-station/|date=December 5, 1973|page=E8|first=David|last=Rockwell|title=City may soon have integrated tv station|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Wed --> WBMG had dropped out by this point, leaving Chapman and Birmingham Broadcasting the lone contenders for the construction permit; the Hyde stake was still being contested, but the FCC found the programming proposals from Chapman inadequate.<ref name="Birm751217">{{Cite news|url=https://www.newspapers.com/clip/98928807/birmingham-may-get-new-tv-station/|date=December 17, 1975|page=A1|first=Stewart|last=Lytle|title=Birmingham may get new tv station|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Wed --> Furthermore, the two financial institutions that had promised Birmingham Broadcasting funding in 1964 no longer existed in 1976.<ref name="Birm760524">{{Cite news|url=https://www.newspapers.com/clip/98928961/prospects-for-tv-21-run-afoul/|date=May 24, 1976|page=B20|first=Stewart|last=Lytle|title=Prospects for tv-21 run afoul|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Mon --> Hearings were held by the FCC that fall, but one Birmingham Broadcasting stakeholder, Jesse L. Lewis, refused to come; he was serving as the State Highway and Traffic Safety Director, making him the only Black leader of a state agency, and he feared that if he left town, his department would be abolished by the state legislature.<ref name="Birm761111">{{Cite news|url=https://www.newspapers.com/clip/98928242/official-fears-trip-may-endanger-job/|date=November 11, 1976|page=A16|first=Stewart|last=Lytle|title=Official fears trip may endanger job|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Thu -->

The question of financial backing turned out to be the deciding factor when an administrative law judge found in favor of Chapman's bid in 1977.<ref name="Birm771001">{{Cite news|url=https://www.newspapers.com/clip/98929193/chapman-co-wins-license-for-citys-4th/|date=October 1, 1977|page=A1|first=Stewart|last=Lytle|title=Chapman Co. wins license for city's 4th TV station|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Sat --> The decision was appealed to the full FCC, which upheld the ruling in March 1979.<ref name="Birm790306">{{Cite news|url=https://www.newspapers.com/clip/98929258/chapmans-win-new-tv-station/|date=March 6, 1979|page=A1, [https://www.newspapers.com/clip/98929277/station-goes-to-chapman/ A2]|first=Stewart|last=Lytle|title=Chapmans win new TV station|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Tue --> An attempted appeal in federal court turned out to have been filed one day late,<ref name="Birm790406">{{Cite news|url=https://www.newspapers.com/clip/98929329/television-station-license-challenge/|date=April 6, 1979|page=C1|first=Stewart|last=Lytle|title=Television station license challenge seems day late|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Fri --> while a petition for reconsideration made to the FCC was also dismissed.<ref name="Birm791110">{{Cite news|url=https://www.newspapers.com/clip/98929432/new-city-tv-station-step-nearer/|date=November 10, 1979|page=B5|first=Frank|last=Morring, Jr.|title=New city TV station step nearer|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Sat -->

===Early years===
With the permit in hand, construction—and new shareholders—entered the picture. The Chapman brothers sold half of the unbuilt station in 1980 to Byron Lasky, who owned [[Satellite Television & Associated Resources]], a company providing microwave-based [[subscription television]] service in Birmingham.<ref name="Birm811127">{{Cite news|url=https://www.newspapers.com/clip/98929595/after-18-years-theyve-dont-something/|date=November 27, 1981|page=Kudzu 4|first=Joe|last=Rassenfoss|title=After 18 years, they've "done something" for Birmingham|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Fri --> The tower was erected alongside studios in the city's Goldencrest neighborhood in early 1982,<ref name="Birm820305">{{Cite news|url=https://www.newspapers.com/clip/98929702/channel-21-its-getting-exciting-now/|date=March 5, 1982|page=Kudzu 8|title=Channel 21: 'It's getting exciting now'|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Fri --> and on April 21, after more than 18 years, WTTO debuted as Birmingham's fourth commercial TV station, with the first program being ''[[Buck Rogers in the 25th Century (TV series)|Buck Rogers in the 25th Century]]''.<ref name="Birm820422">{{Cite news|url=https://www.newspapers.com/clip/98928679/christmas-arrives-for-wtto-owners/|date=April 22, 1982|page=B6|first=Thom|last=Herrmann|title=Christmas arrives for WTTO owners|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 15, 2022}}</ref><!-- Thu -->

WTTO gave Birmingham its first [[independent station]] and Alabama its second, debuting a few weeks after [[WPMI-TV]] in [[Mobile, Alabama|Mobile]]. In 1983, Lasky acquired the remaining half of WTTO from the Chapmans.<ref>{{cite news|url=https://worldradiohistory.com/Archive-BC/BC-1983/BC-1983-04-25.pdf|title=Changing Hands|page=78|work=Broadcasting|date=April 25, 1983}}</ref> During this time, the station extended its cable reach, appearing on the system in [[Anniston, Alabama|Anniston]] in 1985.<ref name="Anni850702">{{Cite news|url=https://www.newspapers.com/clip/99826552/wtto-service-okd-for-cable-customers/|date=July 2, 1985|page=6A|title=WTTO service OK'd for cable customers|newspaper=The Anniston Star|location=Anniston, Alabama|via=Newspapers.com|access-date=April 16, 2022}}</ref><!-- Tue -->

Channel 21 was programmed as a typical UHF independent, maintaining a schedule reliant mainly on [[animated cartoon|cartoons]], [[sitcom]]s and [[feature film|movies]]. From its sign-on in 1982 until 1985, WTTO also carried programming from the [[Financial News Network]]. WTTO quickly became known in the market for airing a broad mix of [[cult film]]s as part of its film lineup (the station also hosted film festivals at parks throughout central Alabama, featuring public screenings of the movies that it broadcast), as well as spoof promotional campaigns for its programs.<ref>{{citation|title=Naked Birmingham|first=Chuck|last=Geiss|periodical=Black & White|date=May 17, 2012}}</ref> WTTO quickly became the strongest independent station in Alabama, and one of the highest-rated independents in the United States. WTTO remained the only independent station in central Alabama for its first two years of operation; however, it would eventually gain a competitor in the west-central part of the state. In 1984, [[WDBB]] began broadcasting from Tuscaloosa, and it activated a new transmission facility in 1986 that extended its signal to Birmingham.<ref name="Birm860307">{{Cite news|url=https://www.newspapers.com/clip/99834046/looking-at-wdbb/|date=March 7, 1986|page=Kudzu 4, [https://www.newspapers.com/clip/99835075/ 5], [https://www.newspapers.com/clip/99834056/ 6]|first=Kathy|last=Kemp|title=Looking at WDBB|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 16, 2022|archive-date=April 16, 2022|archive-url=https://web.archive.org/web/20220416082735/https://www.newspapers.com/clip/99834046/looking-at-wdbb/|url-status=live}}</ref><!-- Fri --> It was WDBB (and [[WPXH-TV|WNAL-TV]], a station in Gadsden that primarily rebroadcast it) that served as the market's first Fox affiliate.<ref name="Birm860807">{{Cite news|url=https://www.newspapers.com/clip/99834669/wdbb-reaches-agreement-with-fox-network/|date=August 7, 1986|page=A10|first=Grace|last=Fiorella Chandler|title=WDBB reaches agreement with Fox network|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 16, 2022|archive-date=April 16, 2022|archive-url=https://web.archive.org/web/20220416082737/https://www.newspapers.com/clip/99834669/wdbb-reaches-agreement-with-fox-network/|url-status=live}}</ref><!-- Thu -->

In September 1986, HR Broadcasting Company, a unit of HAR Communications, purchased the station along with [[WCGV-TV]] in [[Milwaukee]] from Byron Lasky's companies. HAR Communications was 20% owned by [[Hal Roach Studios]].<ref>{{cite news|title=HR Broadcasting Acquires 2 Independent TV Stations|url=https://www.latimes.com/archives/la-xpm-1986-09-30-fi-10198-story.html|access-date=January 5, 2018|work=Los Angeles Times|date=September 30, 1986}}</ref>

In June 1990, [[Qintex Entertainment]] sold its stake in HR Broadcasting Co., which owned WTTO and WCGV, to ABRY Communications for over $40 million.<ref>{{cite news| url=https://www.latimes.com/archives/la-xpm-1990-06-06-fi-711-story.html | first=Alan | last=Citron | title=Qintex Entertainment to Sell Virtually All of Its Assets | date=June 6, 1990|work=Los Angeles Times|access-date=December 31, 2017}}</ref> ABRY was successful in winning the Fox affiliation from WDBB, which moved to WTTO on September 1, 1990.<ref name="Birm900810">{{Cite news|url=https://www.newspapers.com/clip/99834747/fox-move-could-boost-wtto-tv/|date=August 10, 1990|page=A9|first=Cherry|last=Rich|title=Fox move could boost WTTO-TV|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 16, 2022|archive-date=April 16, 2022|archive-url=https://web.archive.org/web/20220416082737/https://www.newspapers.com/clip/99834747/fox-move-could-boost-wtto-tv/|url-status=live}}</ref><!-- Fri --> As a result of their financial difficulties, WDBB and WNAL began simulcasting WTTO on January 30, 1991. Several stronger WDBB syndicated programs were added to WTTO's schedule as a result.<ref name="Birm910130">{{Cite news|url=https://www.newspapers.com/clip/98928585/wdbb-17-now-airing-wtto-21-programs/|date=January 30, 1991|page=D10|first=Cherry|last=Rich|title=WDBB-17 now airing WTTO-21 programs|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=April 16, 2022|archive-date=April 16, 2022|archive-url=https://web.archive.org/web/20220416082738/https://www.newspapers.com/clip/98928585/wdbb-17-now-airing-wtto-21-programs/|url-status=live}}</ref><!-- Wed --> In addition to programming contracts, WTTO also purchased WDBB's Birmingham business offices and W62BG, a translator improving service in parts of the city.<ref name="Tusc910130">{{cite news|url=https://news.google.com/newspapers?id=VjgdAAAAIBAJ&sjid=2aUEAAAAIBAJ&pg=6474%2C6462163|page=8C|first=Max|last=Heine|work=The Tuscaloosa News|title=WDBB-TV back in Tuscaloosa|date=January 30, 1991|access-date=April 16, 2022|archive-date=April 16, 2022|archive-url=https://web.archive.org/web/20220416082738/https://news.google.com/newspapers?id=VjgdAAAAIBAJ&sjid=2aUEAAAAIBAJ&pg=6474%2C6462163|url-status=live}}</ref> The structure of WTTO's relationship with WDBB and WNAL changed to one of an affiliation; the stations also had the ability to air some of their own programming.<ref>{{Cite news|url=https://worldradiohistory.com/Archive-BC/BC-1991/BC-1991-07-08.pdf|pages=43–44|title=Independent TV's atypical ABRY Communications|access-date=April 16, 2022|archive-date=November 8, 2021|archive-url=https://web.archive.org/web/20211108155952/https://worldradiohistory.com/Archive-BC/BC-1991/BC-1991-07-08.pdf|url-status=live}}</ref> The three stations functioned as a regional network of their own, providing coverage comparable to WBRC and WVTM-TV.

By 1993, Abry had purchased WDBB and WNAL outright and converted both stations into full-time satellites of WTTO. WDBB then relocated its transmitter facilities to a tower in Moundville and reduced its transmitter power to reduce overlap with WTTO, but continued to maintain Bessemer as its city of license. That same year, WTTO entered into a [[local marketing agreement]] with WABM, which had been sold a few months earlier to a locally based group. By 1994, WTTO had become one of the highest-rated Fox affiliates in the country, and managed to overtake CBS affiliate WBMG as the third-highest-rated television station in central Alabama. Late that year, both WDBB and WNAL began airing separate programming during the daytime and late evening hours, consisting of syndicated sitcoms, drama and animated series that WTTO did not hold the rights to broadcast as well as local newscasts.

In 1994, Abry Communications merged with Sinclair Broadcast Group, which—in addition to acquiring WTTO and WDBB—also assumed the rights to the local marketing agreement with WABM. At that time, the station moved its operations into WABM's facilities on Beacon Parkway West. In 1995, WNAL was purchased by Fant Broadcasting, but it continued to simulcast WTTO's programming through a time brokerage agreement.

===Disaffiliation from Fox and eventual switch to The WB===
On May 5, 1994, Great American Communications (which would be renamed Citicasters following the completion of its debt restructuring later that year) agreed to sell WBRC and three of its sister stations—fellow ABC affiliate [[WGHP]] in [[High Point, North Carolina]], NBC affiliate [[WDAF-TV]] in [[Kansas City, Missouri|Kansas City]] and CBS affiliate [[KSAZ-TV]] in [[Phoenix, Arizona|Phoenix]]—to [[New World Pictures#New World Communications|New World Communications]] for $350 million in cash and $10 million in [[share warrant]]s. As part of a broader deal between New World and Fox signed on May 23 of that year, New World agreed to affiliate five of its eight existing television stations and the four it had acquired from Great American with Fox, in a [[1994 United States broadcast TV realignment|series of affiliation transactions]] that would take two years to complete due to the varying conclusion dates of their ongoing contracts with either ABC, NBC or CBS.<ref>{{cite news|title=COMPANY NEWS; GREAT AMERICAN SELLING FOUR TELEVISION STATIONS|url=https://www.nytimes.com/1994/05/06/business/company-news-great-american-selling-four-television-stations.html|newspaper=[[The New York Times]]|date=May 6, 1994|access-date=December 12, 2015}}</ref><ref name="Geoffrey Foisie">{{cite web|title=Argyle socks away profit. (New World Communications Group Inc. acquires Argyle Television Holdings)|url=https://www.highbeam.com/doc/1G1-15493423.html|archive-url=https://web.archive.org/web/20160109123708/https://www.highbeam.com/doc/1G1-15493423.html|url-status=dead|archive-date=January 9, 2016|first=Geoffrey|last=Foisie|periodical=Broadcasting & Cable|publisher=Cahners Business Information|date=May 30, 1994|access-date=December 12, 2015}}</ref><ref>{{cite news|title=Fox Gains 12 Stations in New World Deal|url=http://www.highbeam.com/doc/1P2-4230288.html|archive-url=https://web.archive.org/web/20131011163409/http://www.highbeam.com/doc/1P2-4230288.html|url-status=dead|archive-date=October 11, 2013|newspaper=[[Chicago Sun-Times]]|publisher=[[Hollinger International]]|date=May 23, 1994|access-date=June 1, 2013}}</ref> WBRC was one of the stations involved in this agreement. Although WTTO had established itself as one of the network's strongest affiliates, Fox jumped at the chance to align with WBRC, which had been the dominant station in central Alabama for over three decades.

Three weeks later, New World agreed to buy WVTM-TV and three other stations—CBS affiliates [[KDFW]] in [[Dallas]]–[[Fort Worth]] and [[KTBC (TV)|KTBC]] in [[Austin, Texas|Austin]], and ABC affiliate [[KTVI]] in [[St. Louis]]—from Argyle Television Holdings, in a purchase option-structured deal worth $717 million.<ref name="Geoffrey Foisie"/> The two purchases created a problem for New World due to conflicts caused by restrictions on television station ownership imposed by the FCC at the time; New World was not permitted to retain both WBRC and WVTM in any event as the ownership of two television stations in the same market by a single company was prohibited, and the concurrent acquisitions would give New World ownership of a combined fifteen stations, three more than the FCC allowed. The group's affiliation deal with Fox allowed New World to solve its ownership conflicts in Birmingham, as it chose to establish and transfer the license of WBRC into a [[trust company]] with the intent to sell the station to the network's broadcasting subsidiary, [[Fox Television Stations]]; the trust transfer was completed on July 24, 1995.

Although the transfer of WBRC to the trust was finalized on July 24, 1995, Fox could not switch WBRC's network affiliation in the short-term, as the station's contract with ABC would not expire until August 31, 1996. While this forced Fox Television Stations to operate WBRC as an ABC affiliate for 8½ months after its purchase of the station from the New World-established trust closed on January 17, 1996, creating the rare situation in which a station was run by the owned-and-operated station group of one network but maintained an affiliation with one of its competitors, it gave ABC enough time to find a new central Alabama affiliate. The network first approached WTTO for an affiliation agreement. However, Sinclair—which would not own any stations affiliated with either of the [[Big Three television networks|Big Three]] networks until it acquired [[River City Broadcasting]] in 1996—was only willing to carry ABC's prime time and [[ABC News (United States)|news]] programming, as it was not interested in carrying the network's then-languishing daytime and Saturday morning programs. Even though WDBB operated a news department at the time negotiations with ABC began, Sinclair was also not willing to start a news department for WTTO; the group did not allocate a budget for news production for its non-Big Three stations at the time.

Unlike situations in [[KDNL-TV|St. Louis]] and the [[WXLV-TV|Piedmont Triad]], where the network had little other choice but to align with a Sinclair-owned station (or one that the group would later acquire) due to a lack of another financially secure full-power station, other options were available in the Birmingham market. After turning down the WTTO offer in late 1995, ABC reached an agreement with [[Allbritton Communications]] to affiliate with WCFT in November of that year; Allbritton planned to acquire the non-license assets of WNAL-TV under a local marketing agreement and convert it into a satellite of WCFT-TV. Allbritton would later terminate the proposed LMA with WNAL and entered into an LMA with Osborne Communications Corporation to take over the operations of WJSU-TV; it also purchased [[low-power broadcasting#Television|low-power]] independent station W58CK (channel 58, now [[WBMA-LD]]) to serve as the official ABC affiliate for central Alabama for the purpose of being counted in the Birmingham station ratings reports (as [[Nielsen Media Research|Nielsen]] designated Tuscaloosa and Anniston as separate markets at the time), with WCFT and WJSU serving as its satellites; this prompted Allbritton to sign a groupwide affiliation deal with ABC which renewed the network's affiliations with its stations in [[KATV|Little Rock]], [[KTUL|Tulsa]], [[WHTM|Harrisburg]], [[WSET-TV|Roanoke]], and [[WJLA|Washington, D.C.]] and caused the company's stations in [[WGWG|Charleston]] and [[WPXC-TV|Brunswick, Georgia]] to switch to the network.<ref>{{cite web|title=Allbritton takes another route to Birmingham|url=https://www.highbeam.com/doc/1G1-17986166.html|archive-url=https://web.archive.org/web/20160109123708/https://www.highbeam.com/doc/1G1-17986166.html|url-status=dead|archive-date=January 9, 2016|first=Elizabeth|last=Rathbun|periodical=[[Broadcasting & Cable]]|publisher=[[Reed Business Information|Cahners Business Information]]|date=January 8, 1996|access-date=December 12, 2015}}</ref><ref>{{cite web|title=Allbrigton Has Designs On CBS Affiliate WCFT|url=https://variety.com/1995/tv/features/allbrigton-has-designs-on-cbs-affiliate-wcft-99123941/|first=Dennis|last=Wharton|periodical=[[Variety (magazine)|Variety]]|publisher=[[Reed Business Information|Cahners Business Information]]|date=November 19, 1995|access-date=December 12, 2015}}</ref><ref>{{cite web|title=Tuscaloosa, Ala. (TV stations change hands)|url=https://business.highbeam.com/137332/article-1G1-17785711/tuscaloosa-ala|archive-url=https://web.archive.org/web/20151222094445/https://business.highbeam.com/137332/article-1G1-17785711/tuscaloosa-ala|url-status=dead|archive-date=December 22, 2015|first=Mark|last=Gimein|periodical=Mediaweek|date=January 8, 1996|access-date=December 12, 2015}}</ref>

On September 1, 1996, when WBRC-TV officially became a Fox owned-and-operated station and W58CK/WCFT/WJSU became an ABC affiliate, WTTO and WDBB reverted to operating as independent stations. Simultaneously, WNAL formally terminated the WTTO simulcast, and became the CBS affiliate for Gadsden and northeastern Alabama. WBRC originally planned to carry the entire Fox network schedule, running the [[Fox Kids]] block on weekday afternoons to replace the displaced ABC [[soap opera]] lineup upon its move to the W58CK trimulcast (which would be collectively known as "ABC 33/40", a brand referencing the respective channel numbers of WCFT and WJSU, and will mostly be referred to hereafter in the article as "WBMA+"). However, in what would be the catalyst to a change in the carriage policies for Fox Kids that allowed stations the option of either airing the block or being granted the right to transfer the rights to another station in the market, Sinclair approached WBRC about allowing WTTO to retain Fox Kids, which the Fox network (on behalf of Fox Television Stations) allowed it to keep.

On January 27, 1997, WTTO and WDBB became affiliates of [[The WB Television Network]], and changed its on-air branding to "WB 21".<ref>{{Cite news|url=https://www.newspapers.com/clip/99840634/tube/|date=January 16, 1997|page=B1|title=Tube|newspaper=Birmingham Post-Herald|location=Birmingham, Alabama|via=Newspapers.com|access-date=}}</ref> It was one of the first Sinclair stations to affiliate with the network, occurring six months before the group struck an agreement to affiliate most of its [[UPN]]-affiliated and independent stations that it either owned or controlled to The WB on July 21.<ref>{{cite news|title=WB woos and wins Sinclair|url=https://www.worldradiohistory.com/Archive-BC/BC-1997/BC-1997-07-21.pdf|page=4|periodical=Broadcasting & Cable|publisher=Cahners Business Information|date=July 21, 1997|access-date=December 12, 2015}}</ref> Prior to that point, Birmingham had been one of the largest markets that was not served by a local WB affiliate; central Alabama residents were only able to receive WB programs on [[satellite television|satellite]] and some cable providers through the [[NewsNation|national superstation feed]] of the network's [[Chicago]] affiliate, [[WGN-TV]] (now an independent station; its cable feed now operates as a standalone channel), which carried the network's programming nationwide from The WB's launch in January 1995 until October 1999.<ref>{{cite news|title=Time Warner Takes Crucial Step Toward New Network Television: A pact with superstation WGN-TV gives it access to 73% of homes. Analysts say that will still leave gaps.|url=https://www.latimes.com/archives/la-xpm-1993-12-04-fi-63860-story.html|newspaper=[[Los Angeles Times]]|date=December 4, 1993|access-date=December 12, 2015}}</ref><ref>{{cite news|title=Last night Dawson's last ? WGN ceases to air WB programming|url=http://www.highbeam.com/doc/1P2-18522684.html|archive-url=https://web.archive.org/web/20150328150224/http://www.highbeam.com/doc/1P2-18522684.html|url-status=dead|archive-date=March 28, 2015|newspaper=[[The Charleston Gazette]]|date=October 7, 1999|access-date=December 12, 2015}}</ref>

With the WB affiliation, WTTO added one of Fox Kids' competitors, [[Kids' WB]], to its inventory of children's programming. The station carried Kids' WB's weekday morning and afternoon blocks together on Monday through Friday mornings (bookending Fox Kids' weekday morning block) on either a [[broadcast delay|one-day delay]] or live-to-air depending on the time slot and accordant block; the Saturday morning edition of the block, meanwhile, aired on Sundays in a day-behind arrangement as WTTO aired the Fox Kids weekend block on Saturdays. During the late 1990s, WTTO reduced the number of movies, classic sitcoms and cartoons on its schedule, and began shifting its syndicated programming towards a lineup of [[talk show|talk]], [[reality television|reality]] and [[court show]]s as well as more recent syndicated sitcoms, that would become the common variety of programming for netlet stations at that time.

In early 2000, WDBB relocated its transmitter facilities back to its original {{convert|609.6|m|ft|adj=on|sp=us}} [[guyed]]-mast transmission tower in [[Windham Springs]] (which was constructed and completed shortly before the station signed on in 1982). WTTO dropped the Fox Kids block back in September 1999, at which time, the station moved the Kids' WB blocks to weekday afternoons and Saturday mornings. Neither WBRC, nor any other central Alabama station, chose to acquire the local rights to Fox's children's programming lineup; as a result, Fox Kids, as well as the successor blocks that [[4Kids Entertainment]] programmed for the network after 2002 (Fox Box and [[4Kids TV]]), were not cleared in the Birmingham market for the {{frac|7|1|2}} years that the network continued to carry children's programming; in addition, WTTO (as with WBRC) declined to air the [[paid programming]] block that replaced 4Kids TV in January 2009, ''[[Weekend Marketplace]]''; it would air instead on WABM. WTTO has continued to air the children's program blocks carried by The WB, and later by The CW (Kids' WB, [[Toonzai|The CW4Kids/Toonzai]], [[Vortexx]] and [[One Magnificent Morning]]), without interruption through the years. In 2001, Sinclair purchased WABM outright, creating the Birmingham–Tuscaloosa–Anniston market's first television [[duopoly (broadcasting)|duopoly]] with WTTO/WDBB.

===CW affiliation===
On January 24, 2006, the [[Warner Bros. Entertainment]] unit of [[WarnerMedia|Time Warner]] (which operated The WB) and [[CBS Corporation]] (which acquired UPN through its split from [[Viacom (1952–2006)|Viacom]] in December 2005) announced that the two companies would respectively shut down UPN and The WB, and enter into a [[joint venture]] to form a new "fifth" broadcast television network, [[The CW]], that would initially feature a mix of programming from both of its forerunner networks as well as new content developed specifically for The CW.<ref>{{cite news|title='Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September|url=https://money.cnn.com/2006/01/24/news/companies/cbs_warner/|first=Jessica|last=Seid|website=[[CNNMoney.com]]|publisher=[[Time Warner]]|date=January 24, 2006}}</ref><ref>{{cite news|title=UPN and WB to Combine, Forming New TV Network|url=https://www.nytimes.com/2006/01/24/business/media/24cnd-network.html?bl|first=Bill|last=Carter|newspaper=[[The New York Times]]|date=January 24, 2006}}</ref> WTTO, however, continued to show The WB's programming until the network's closure on September 17, 2006. On May 2, 2006, Sinclair Broadcast Group announced that it had signed an affiliation agreement with the network, in which WTTO would become the Birmingham charter affiliate of The CW; when it officially joined the network upon its debut on September 18, WTTO/WDBB adopted "CW 21" as its official branding (although, the station sometimes identifies as "CW 21 Alabama" in some promotional imaging); sister station WABM affiliated with [[MyNetworkTV]], a new secondary service started by Fox, on September 5, 2006.

In 2007, Sinclair sold WDBB to [[Cunningham Broadcasting]], and entered into a time brokerage agreement to continue operating that station as its repeater. However, the sale itself was purely nominal, as 97% of Cunningham's stock is controlled by trusts owned by the family of now-deceased Sinclair founder Julian Sinclair Smith (including, among others, its current [[chief executive officer]] David Smith). Since the late 1990s, when it was known as Glencairn, Ltd., Cunningham has long faced allegations that it merely acts a [[shell corporation]] to circumvent FCC rules on television station ownership within a single market.<ref>{{cite news|title=PUSH pushing FCC over Sinclair/Glencairn|url=http://www.highbeam.com/doc/1G1-20938729.html|archive-url=https://web.archive.org/web/20140610193409/http://www.highbeam.com/doc/1G1-20938729.html|url-status=dead|archive-date=June 10, 2014|periodical=Broadcasting & Cable|publisher=Cahners Business Information|date=July 13, 1998|access-date=December 13, 2013}}</ref><ref>{{cite news|title=Glencairn's dicey LMAs|url=http://www.highbeam.com/doc/1G1-54266781.html|archive-url=https://web.archive.org/web/20140610193407/http://www.highbeam.com/doc/1G1-54266781.html|url-status=dead|archive-date=June 10, 2014|periodical=Broadcasting & Cable|publisher=Cahners Business Information|date=March 29, 1999|access-date=December 12, 2015}}</ref><ref>{{cite news|title=FCC fines Sinclair for Glencairn control|url=http://www.broadcastingcable.com/news/news-articles/fcc-fines-sinclair-glencairn-control/90604|periodical=Broadcasting & Cable|publisher=Cahners Business Information|date=December 10, 2001|access-date=December 12, 2015}}</ref>

====Secondary ABC affiliation====
On July 29, 2013, Allbritton Communications announced that it would sell its seven television stations—including the trimulcast operation involving WBMA-LD and satellites WCFT-TV and WJSU-TV—to Sinclair Broadcast Group (which would purchase the stations for $985 million), in order to focus on running its co-owned political news website, [[Politico]].<ref name=wp-allbrittonsinclair>{{cite news|title=Allbritton to sell 7 TV stations, including WJLA, to Sinclair for $985 million|url=https://www.washingtonpost.com/business/allbritton-to-sell-stations-to-sinclair-broadcast-group/2013/07/29/0ee746f2-f858-11e2-afc1-c850c6ee5af8_story.html|first=Thomas|last=Heath|first2=Debbi|last2=Wilgoren|newspaper=The Washington Post|date=July 29, 2013|access-date=July 29, 2013}}</ref><ref name=tvnc-wabmwttosale>{{cite web|title=Sinclair Buying Allbritton Stations For $985M|url=http://www.tvnewscheck.com/article/69268/sinclair-buying-allbritton-stations-for-985m|website=TVNewsCheck|publisher=NewsCheck Media|date=July 29, 2013|access-date=July 29, 2013}}</ref> As part of the deal, Sinclair had intended to sell the license assets of WTTO and WABM to [[Deerfield Media]], and retain operational responsibilities for those stations through shared services and joint sales agreements.<ref name=fcc-saletodeerfield>{{cite web|title=APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1568383&Service=DT&Form_id=314&Facility_id=74138|work=CDBS Public Access|publisher=[[Federal Communications Commission]]|access-date=August 30, 2013|date=August 9, 2013}}</ref>

On December 6, 2013, the FCC informed Sinclair that applications related to the deal need to be "amended or withdrawn", as Sinclair would retain the existing time brokerage agreement between WTTO and WDBB; this would, in effect, create a new LMA between WBMA+ and WDBB, even though the commission had ruled in 1999 that such agreements made after November 5, 1996, covering the programming of more than 15% of a station's broadcast day would count toward the ownership limits for the brokering station's owner.<ref name=fcc-sinclairallbrittonlmas>{{cite web|title=Letter to Sinclair and Allbritton legal counsel|url=https://cdbs.recnet.com/corres/?doc=45252|first=Barbara A.|last=Kreisman|website=CDBS Public Access|publisher=[[Federal Communications Commission]]|access-date=December 8, 2013|format=PDF|date=December 6, 2013}}</ref> On March 20, 2014, as part of a restructuring of the Sinclair-Allbritton deal in order to address these ownership conflicts as well as to expedite approval of the Allbritton acquisition that was delayed due to the FCC's increased scrutiny of outsourcing agreements (such as those maintained by Sinclair) used to circumvent in-market ownership caps, Sinclair announced that it would retain ownership of WTTO (under which WDBB would continue operating as its satellite under the existing LMA), and form a new duopoly between it and WBMA+ (which would mark the first known instance in which the senior partner in one duopoly became the junior partner in another, as well as the first instance involving a duopoly that was broken up legally terminating all operational ties with the junior partner); WABM was to be sold to a third-party buyer with which Sinclair would not enter into an operational outsourcing arrangement or maintain any contingent interest, other than a possible transitional shared facilities agreement until WTTO was able to move its operations from its Beacon Parkway studios to WBMA's facility in [[Hoover, Alabama|Hoover]].<ref>{{cite web|title=Sinclair Offers to Sell Stations Ahead of FCC Decision|url=http://www.mediabistro.com/tvspy/sinclair-offers-to-sell-stations-ahead-of-fcc-decision_b117802|first=Kevin|last=Eck|website=[[Mediabistro.com|TVSpy]]|publisher=[[Prometheus Global Media]]|date=March 21, 2014}}</ref><ref>{{cite press release|title=Sinclair Proposes Restructuring Of Allbritton Transaction In Order To Meet Objections Of The Federal Communications Commission|url=https://online.wsj.com/article/PR-CO-20140320-913206.html|agency=[[PRNewswire]]|newspaper=[[The Wall Street Journal]]|publisher=[[News Corp (2013–present)|News Corp.]]|date=March 20, 2014}}</ref>

On May 29, 2014, after informing the FCC that it had not found a buyer for WABM (even among the respective owners of WBRC, WVTM and WIAT that did not operate an existing duopoly in Birmingham, [[Raycom Media]], [[Media General]] and [[LIN Media]], the latter two of which were in the process of merging at the time), Sinclair stated that it would propose a surrendering of the WJSU and WCFT licenses, and migrate the WBMA simulcast to WABM's second digital subchannel on the basis that the latter's transmission facilities are superior to those of WCFT and WJSU (as a low-power station, WBMA-LD would not be affected as the FCC does not apply in-market ownership caps to low-power stations owned alongside any full-power station).<ref name="b&c-wcftwjsuclosing?">{{cite news|title=Sinclair Proposes Surrendering Three Licenses to Get Allbritton Deal Done|url=http://www.broadcastingcable.com/news/washington/sinclair-proposes-surrendering-three-licenses-get-allbritton-deal-done/131458|first=John|last=Eggerton|periodical=Broadcasting & Cable|publisher=[[NewBay Media]]|date=May 29, 2014|access-date=May 30, 2014}}</ref><ref name="tvnc-wcftwjsuclosing?">{{cite news|title=Sinclair Giving Up 3 Stations To Appease FCC|url=http://www.tvnewscheck.com/article/76663/sinclair-giving-up-3-stations-to-appease-fcc|first=Harry A.|last=Jessell|website=TVNewsCheck|publisher=NewsCheck Media|date=May 29, 2014|access-date=May 30, 2014}}</ref> After nearly a year of delays, Sinclair's acquisition of Allbritton was approved by the FCC on July 24, 2014,<ref name="bandc-allbrittonapproved">{{cite web|title=FCC Approves Sinclair/Allbritton Deal|url=http://www.broadcastingcable.com/news/washington/fcc-approves-sinclairallbritton-deal/132692|first=John|last=Eggerton|periodical=Broadcasting & Cable|publisher=NewBay Media|date=July 24, 2014|access-date=July 24, 2014}}</ref> and completed one week later on August 1.<ref>{{cite web|title=Sinclair's Deal For Allbritton Closes|url=http://broadcastingcable.com/news/local-tv/sinclair-s-deal-allbritton-closes/132894|first=Michael|last=Malone|periodical=Broadcasting & Cable|publisher=NewBay Media|date=August 1, 2014|access-date=August 4, 2014}}</ref>

On September 18, 2014, in preparation for the planned shutdown of WCFT and WJSU eleven days later on September 29 (the transaction would be suspended on Sinclair's asking by the FCC days prior to the shutdown after the group agreed to sell both stations to [[Howard Stirk Holdings]], on the agreement that Sinclair would not enter into any operational arrangements with HSH for either station), WDBB added a simulcast feed of WBMA-LD on digital subchannel 17.2, replacing WCFT (which became a [[Heartland (TV network)|Heartland]] affiliate) as WBMA's Tuscaloosa repeater; WABM also added a simulcast of the WBMA on its 68.2 subchannel.<ref name=wbma-movetowabm>{{cite news|title=Use an antenna to pick up ABC 33/40? Important info here|url=http://www.abc3340.com/story/26506234/use-an-antenna-to-pick-up-abc-3340-important-info-here|website=WBMA-LD|publisher=Sinclair Broadcast Group|access-date=September 30, 2014}}</ref>