Editing WWWQ (section)

==History==
===Early years (WLTA)===
The station first signed on the air as WLTA on November 5, 1963.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1964/Section%20B%20Full%20Broadcasting%20Yearbook%201964.pdf Broadcasting Yearbook 1964 page B-40]</ref>  It was owned by Atlanta FM Broadcasters and had an [[easy listening]] format, playing 15 minute sweeps of instrumental [[cover version]]s of popular songs, along with [[Cinema of the United States|Hollywood]] and [[Broadway theatre|Broadway showtunes]].  In 1974, the station was acquired by the [[Susquehanna Broadcasting]] Company.

Oddly, one of its most popular music blocks in the late 1970s was ''Golden Sundays'', created and hosted by Jim Rich.  It was a [[rock & roll]] [[oldies]] specialty show, heard from 8 to 10 p.m., originating live from a restaurant in [[Sandy Springs, Georgia|Sandy Springs]].  To appeal to younger listeners, WLTA began playing several soft vocals each hour.   Around 1980, the [[playlist]] was approximately 50% vocals and 50% instrumentals; over time, the station gradually eliminated the instrumentals, switching to [[Soft Adult Contemporary]].  During the [[1979-80 NHL season]], WLTA served as the [[flagship (broadcasting)|flagship station]] of the [[Atlanta Flames]] [[NHL|hockey]] team in their final season before being sold and moved to [[Calgary]].

===Warm 100 (WRMM/WARM-FM)===
In 1983, after [[WSB-FM]] also changed to Soft AC, WLTA increased its tempo and opened up its announcers' personalities, and would change call letters to WRMM and rebrand as "Warm 100."<ref>Bill King, "WLTA is aiming for warm wave with new letters," ''The Atlanta Constitution'', March 11, 1983.</ref> By 1985, with digital-tuning radios taking over from analog dials, the station began calling itself "Warm 99," since modern radios would show the dial position as 99.7&nbsp;MHz.  That did not sit well with WSB-FM's parent company, [[Cox Radio]], who would [[lawsuit|sue]], claiming "[[copyright infringement]]."<ref>Bill King, "Sarginson lands Washington job," ''The Atlanta Constitution'', June 21, 1985.</ref> In a [[landmark case]], ''Cox v. Susquehanna Broadcasting'', the judge was handed a digital radio and asked to tune to 100.0&nbsp;MHz. There was no signal, because it was between channels. To find the nearest station, he pressed the "[[channel surfing|scan]]" button, and it stopped on [[WKHX-FM]] at 101.5&nbsp;MHz. Next, he entered 99.0&nbsp;MHz, which again is between channels and so contained no signal. Scanning from there, the radio hit 99.7.

In his [[precedent]]-setting decision, the federal district judge stated that on a radio dial "a radio station's [[frequency]] is its [[Address (geography)|address]]" and one cannot copyright an address. He ruled in favor of Warm 99.  A short time later, WSB-FM became known as "B98.5."  WRMM would adjust its call letters slightly around this time, switching to WARM-FM.<ref>John Carman, "'Hometown' big chill on hopes of CBS for superior TV series," ''The Atlanta Constitution'', August 22, 1985.</ref>

===Power 99 (WARM-FM/WAPW)===
{{Distinguish||text=Atlanta radio station [[WWPW]]}}
At 3 p.m. on March 5, 1986, WARM-FM went head-to-head with dominant local [[contemporary hit radio|Top 40]] station [[WZGC (FM)|WZGC]], and flipped to the format as "Power 99.7."<ref>Bill King, "WARM will try to heat up market with Top 40 format," ''The Atlanta Journal Constitution'', January 23, 1986.</ref><ref>Bill King, "Quick Cuts," ''The Atlanta Journal Constitution'', March 22, 1986.</ref><ref>{{cite web|url=http://www.americanradiohistory.com/Archive-RandR/1980s/1986/RR-1986-03-14.pdf#page=18|date=1986-03-14 |access-date=2023-09-11|title=Street Talk|publisher=Radio & Records|pages=18}}</ref> The new format launched with "[[The Power of Love (Huey Lewis and the News song)|The Power of Love]]" by [[Huey Lewis & the News]]. Z-93 eventually lost its lead, and shifted to a more [[rhythmic contemporary]] format as "Hot New Z-93" before flipping to [[classic rock]] in January 1989.  WARM-FM changed its call letters to WAPW on February 10, 1988, and would rebrand as the more familiar "Power 99."<ref>Dick Williams, "Decoding ratings in city's radio war," ''The Atlanta Journal Constitution'', February 4, 1988.</ref>

By the early 1990s, "Power 99" was considered to be one of the dominant Top 40 stations in the [[Southeastern United States|Southeast]].<ref>Gerry Yandel, "Power 99 vaults into 2nd place; V-103 still No. 1," ''The Atlanta Journal Constitution'', July 20, 1990.</ref><ref>Gerry Yandel, "V-103 losing listeners to a revamped WALR," ''The Atlanta Journal Constitution'', January 10, 1991.</ref> However, declining ratings, as well as the success of [[Nirvana (band)|Nirvana]] at the end of 1991 and the subsequent rise of "[[alternative rock|alternative]]" music, gave station management pause.<ref>"Vee For Victory," ''The Atlanta Journal Constitution'', October 12, 1991.</ref> In early September 1992, Susquehanna brought in Will Pendarvis to host an all-alternative program on weeknights called "Power 99 On the Edge". After receiving a solid amount of positive feedback, the station decided to make the full switch.

===99X (WNNX)===
{{For|the current incarnation of WNNX on 100.5 FM|WNNX}}
On October 26, 1992, at noon, "99X" made its debut, with "[[Video Killed The Radio Star]]" by [[The Buggles]] being the first song played.<ref>Gerry Yandel, "New 99X dumps pop superstars in search of younger listeners," ''The Atlanta Journal Constitution'', November 9, 1992.</ref><ref>{{cite web|url=http://www.americanradiohistory.com/Archive-RandR/1990s/1992/RR-1992-10-30.pdf#page=20|date=1992-10-30 |title=Street Talk|publisher=Radio & Records|pages=20|access-date=2023-09-11}}</ref><ref>{{cite web|url=http://formatchange.com/chr-power-99-wapw-becomes-alternative-99x-wnnx/|title=CHR "Power 99" WAPW becomes Alternative "99X" WNNX - Format Change Archive|date=26 October 1992|website=formatchange.com}}</ref>  A month later, on November 27, 1992, the WAPW call letters were replaced with WNNX.

99X became one of the most influential [[alternative rock]] stations in the United States, and played a key role in breaking numerous acts during its early years. [[Music director]] Sean Demery's push behind [[The Cranberries]]' "[[Linger (The Cranberries song)|Linger]]" in 1993 helped earn the band national attention in the U.S.  On a trip to [[Australia]] in early 1995, [[program director]] Brian Phillips brought back a copy of fledgling band [[Silverchair]]'s debut [[extended play|EP]], which the station began to spin. The day after the release of the group's debut album ''[[Frogstomp]]'', the band gave its first US performance at the Roxy in Atlanta as a "99X Freeloader Show."

WNNX's personalities during this era included [[Steve Barnes (actor)|Steve Barnes]], [[Jimmy Baron]], [[Leslie Fram]], Steve Craig, Sean Demery, Will Pendarvis, [[Fred Toettcher|Fred "Toucher" Toettcher]] and Rich Shertenlieb; the latter two would later find success in Boston as hosts of [[The Toucher and Rich Show|''Toucher and Rich'']] on [[WBZ-FM]]. The station also hosted a weekly live performance series named ''[[Live X]]''.

On May 5, 2006, [[Cumulus Media]] acquired Susquehanna Radio and all of its stations, including WNNX and sister station Q100. Over the next 20 months, Cumulus continued to support WNNX's alternative rock format, despite a noticeable decline in the [[Arbitron ratings]].<ref>Rodney Ho, "Seismic shifts rock 3 Atlanta radio stations," ''The Atlanta Journal Constitution'', January 21, 2003.</ref><ref>Rodney Ho, "Faltering 99X goes in search of identity," ''The Atlanta Journal Constitution'', June 25, 2006.</ref><ref>Rodney Ho, "99X continues slide in ratings," ''The Atlanta Journal Constitution'', October 24, 2006.</ref>

===Q100/Q99.7 (WWWQ)===
The current format for WWWQ originated on January 23, 2001, on 100.5 FM, when that frequency was reallocated to the Atlanta radio market from [[Anniston, Alabama]].<ref>Miriam Longino; Staff, "Hot Hits Q100 heats up market; Top 40 station starts shows today," ''The Atlanta Journal Constitution'', January 23, 2001.</ref> On January 11, 2008, Cumulus announced they would move the Top 40/CHR format of "Q100" from 100.5 to 99.7, and move "99X" to the HD2 sub-channel of 99.7 and 99x.com, at 5:30&nbsp;a.m. on January 25.<ref>Rodney Ho, "Q100 moving to 99.7, Fram & Craig out at 99X, Regular Guys back?," ''The Atlanta Journal Constitution'', January 11, 2008.</ref><ref>Richard L. Eldredge, "Q100 to take place of 99X; Fram fired," ''The Atlanta Journal Constitution'', January 12, 2008.</ref> The final song on "99X" at 99.7 was "[[Good Riddance (Time of Your Life)]]" by [[Green Day]]. The call signs between the two stations would swap on January 29. (The current WNNX would flip to a mainstream rock format as "Rock 100.5", before flipping to a classic alternative format under the "99X" branding in December 2022.)<ref>{{cite web|url=https://radioinsight.com/headlines/385/q100-atlanta-to-move-to-997-99x-to-go-online/|title=Q100 Atlanta To Move to 99.7, 99X To Go Online - RadioInsight|date=25 January 2008|website=radioinsight.com}}</ref><ref>Rodney Ho, "Radio & TV Talk 1/25: 99X ends with Green Day," ''The Atlanta Journal Constitution'', January 25, 2008.</ref><ref>{{cite web|url=https://formatchange.com/99x-atlanta-signs-off-q100-moves-in/|title=99X Atlanta Signs-Off, Q100 Moves In - Format Change Archive|date=25 January 2008|website=formatchange.com}}</ref>

Under Cumulus ownership, WWWQ briefly moved to a Hot AC format in 2009, but by 2010, had returned to CHR.

On January 2, 2019, WWWQ rebranded as "Q99.7".<ref>[https://radioinsight.com/headlines/173312/q100-atlanta-rebrands-as-q99-7/ Q100 Atlanta Rebrands as Q99.7] Radioinsight - January 2, 2019</ref>