Editing Wordmark (section)

== Comparison with logos ==
===Brands & Companies===
[[File:Coca-Cola logo.svg|thumb|Coca-Cola's logo features both a distinctive text composition and distinctive graphic design.]]

Wordmarks and logos are the two most common types of brand marks.<ref>{{cite web |title=Types of logos: famous lettermarks, wordmarks and pictorial marks |url=https://www.jessicajonesdesign.com/types-of-logos/ |website=Jessica Jones Design |access-date=February 8, 2025}}</ref> Either may be trademarked. Wordmarks, by definition, always contain the name of the product or company, such as Disney, Simoniz, and FedEx, whereas a logo, such as Coca-Cola's, may be both, or, as in Nike, Shell Oil, and Starbucks, a textless image.<ref>{{cite web |title=Wordmark Logo Design: A Beginners Guide (With Examples) |url=https://looka.com/blog/wordmark-logo-design/ |website=Looka |access-date=February 8, 2025}}</ref>

A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text set in a particular style, such as a typeface or color, without other graphical features.<ref>{{cite web |title=Understanding Text-based Logos (Wordmarks): Definition, Uses, Pros, and Cons |url=https://designofly.com/2024/08/30/understanding-text-based-logos-wordmarks-definition-uses-pros-and-cons/ |website=Designofly |access-date=February 8, 2025}}</ref> For example, the SONY logo contains only the name in uppercase, set in a particular typeface.<ref>{{cite web |title=Wordmark logos 101: Why and when to use them |url=https://dribbble.com/stories/2019/10/01/wordmark-logos-101-why-and-when-to-use-them |website=Dribbble |access-date=February 8, 2025}}</ref> In some cases, such as Disney's logo, a custom or proprietary typeface is used.<ref>{{cite web |title=Wordmark Logo Design: Top Tips & Examples |url=https://rabbitlogo.com/wordmark-logo-design-top-tips-examples/ |website=Rabbit |access-date=February 8, 2025}}</ref>

=== Cities ===
[[File:Kilgore Wordmark black.jpg|thumb|[[Kilgore, Texas|Kilgore]] city's [[wordmark]] showing all cities alike benefit from Branding<ref>{{cite book |last1=Kotler |first1=Philip |last2=Haider |first2=Donald |last3=Rein |first3=Irvin J. |year=1993 |title=Marketing Places: Attracting Investment, Industry and Tourism to Cities, States, and Nations |publisher=Free Press |location=New York}}</ref><ref>{{cite web | url=https://www.forbes.com/sites/petesaunders1/2018/03/21/the-value-of-city-branding/ | title=The Value Of City Branding | last=Saunders | first=Pete | date=March 21, 2018 | website=Forbes | access-date=2025-02-11}}</ref>]]
Word marks can function effectively as identifiers for cities, similar to their use for brands and companies. A unique typographic representation of a city’s name can help establish its identity and foster community pride. Such word marks can reflect a city’s character, culture, and history, making it more recognizable to residents and visitors. They can be utilized in various contexts, such as on signage, promotional materials, or public spaces, contributing to a cohesive urban identity. Overall, word marks for cities provide a straightforward way to enhance visibility and create a sense of place without overtly promoting a specific agenda.<ref name="PlaceBranding2016">{{cite journal |last1=Kladou |first1=Stella |last2=Kavaratzis |first2=Mihalis |last3=Rigopoulou |first3=Irini |last4=Salonika |first4=Eleftheria |title=The role of brand elements in destination branding |journal=Journal of Destination Marketing & Management |date=2017 |volume=6 |issue=4 |pages=426–435 |doi=10.1016/j.jdmm.2016.06.011}}</ref>