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==History== XEG received its concession on February 21, 1944. In 1950, the advertising time on XEG came under the control of [[Harold Schwartz]] of [[Chicago]] who also came to represent co-owned [[XEPRS-AM|XERB]] [[1090 AM]] in [[Tijuana]]/[[Rosarito]], [[Baja California]], the station made famous in the movie ''[[American Graffiti]]''.{{Citation needed|date=April 2009}} During the mid-and late 1970s, XEG (then at 150 kW power, directional north) was known for its nighttime English-language [[R&B]]/[[Soul music]] shows. For 4–6 hours per night, taped transcriptions from [[KYPA|KGFJ]] ([[Los Angeles]]) [[disc jockey]]s made specifically for XEG were audible throughout much of the Southern, Southwestern and Midwestern U.S. In the late 1970s, XEG's powerful nighttime signal attracted several U.S. ministries, including [[Billy James Hargis]]. But between programs, commercials occasionally offered [[Patent medicine|suspicious-sounding medicines]] which promised to "cure cancer" and other illnesses. By 1982, XEG was known as "The Golden Gospel Giant".<ref name="Archived copy">{{cite web|url=http://drewdurigan.com/radiogeekheaven/airchecks/xeg-am-1050-monterrey-nuevo-leon-mx-station-id-oct-1982/ |title=XEG-AM 1050 - Monterrey, Nuevo Leon, Mexico - Station ID - October, 1982 | Radio Geek Heaven |access-date=May 11, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140512231150/http://drewdurigan.com/radiogeekheaven/airchecks/xeg-am-1050-monterrey-nuevo-leon-mx-station-id-oct-1982/ |archive-date=May 12, 2014 }}</ref> The XEG mailing address announced on the air was antiquated: "Post Office Box 28, [[St. Louis]], 66, [[Missouri]]." This was more than a decade after [[ZIP code]]s were introduced across the U.S. As of November 2014, [[QSL card|QSL (reception report) cards]] were still mailed out from St. Louis.{{Expand section|date=November 2012}} AM radio waves are of a much lower acoustical quality than FM, but during hours of darkness the Earth’s ionosphere drops sharply, typically from an altitude of roughly 600 miles to 30 miles, and the much longer wave length of the AM transmissions causes them to be refracted off of that lowered layer so that they “skip” back to ground level several hundred miles away. Accordingly, that causes the border blaster stations like XEG to be valuable as a commercial advertising medium far from their transmitters on the south side of the US border. Depending on atmospheric conditions, multiple skips can result in acceptable night time AM reception as far north as Canada.
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