Editing Yoo-hoo (section)

==History==
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Yoo-hoo was created in Garfield, New Jersey, in 1928 by Natale Olivieri, who had been bottling carbonated fruit drinks.{{sfn|Lanza|2002|p=104}}

In the 1940s, Thomas Giresi opened a bottling plant in [[Batesburg, South Carolina]], for distribution of Yoo-hoo. In the 1960s, an advertising campaign tried to appeal to an older public for the drink, and featured [[Yogi Berra]] and his [[New York Yankees]] teammates. Berra, in a pin-striped business suit, drinks a bottle of Yoo-hoo, lifts it next to his cheek, and says with a smile, "It's Me-He for Yoo-Hoo!"{{Citation needed|reason=Mickey Mantle print ads that say "Me for Yoo-Hoo" are ubiquitous, making the lack of evidence for the above more suspect|date=August 2023}}

Later, Yoo-hoo advertised as: Yoo-hoo, the chocolate action drink.<ref>{{Cite web|url=https://www.youtube.com/watch?v=D5DLtVY2chk|title=Yoo Hoo Chocolate Action Drink (Commercial, 1979)|date=September 30, 2021|via=YouTube}}</ref>

BBC Industries purchased the rights to Yoo-hoo sometime in the 1950s and retained ownership until 1976, when it sold the brand to Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which owned the brand until 1989, when it was sold to the French conglomerate [[Pernod Ricard]].

In 2001, Pernod Ricard sold Yoo-hoo to [[Cadbury|Cadbury Schweppes]], with production responsibilities falling to CS's Mott's group and marketing and advertising responsibilities under [[Snapple]]. They heightened awareness of the once-popular beverage.

The drink company's headquarters are in [[Tarrytown, New York]], with plants in [[Carlstadt, New Jersey]], and [[Aspers, Pennsylvania]]. An [[Opelousas, Louisiana]], location <!--Not mentioned before  -->closed in 2009. At one time, <!-- When? Is this the right place for the other drinks? -->Yoo-hoo owned several other chocolate milk brands as well, including [[Choc-Ola]], Brownie, Cocoa Dusty, and [[Chocolate Soldier (drink)|Chocolate Soldier]].

In May 2008, Cadbury-Schweppes split into the [[Cadbury]] candy business and the [[Dr Pepper Snapple Group]] soft drink firm, with the latter taking over Yoo-hoo.

===Alleged misleading advertising===
In 2010, a legal suit was brought against the Dr Pepper Snapple Group in New York state by Timothy Dahl. The suit alleged that the Dr Pepper Snapple Group engaged in misleading advertising as to the nutritional makeup of Yoo-hoo.<ref>{{cite web |url=https://dockets.justia.com/docket/new-york/nyedce/1:2010cv02976/306158 | title=Dahl v. Mott's LLP |access-date=July 19, 2019}}</ref>{{update inline|date=August 2023}} Papers filed by Dahl claimed that the drink "contains dangerous, unhealthy, non-nutritious partially hydrogenated oil". Further, he stated that the drink "contains virtually no milk and instead is mostly water, sugars, milk by-products and chemicals." However, Motts LLP, which made the drink during this time, said the drink contains "seven vitamins and minerals and no preservatives" and that they stood by their product.<ref>{{Cite web|url=https://vinnews.com/2010/07/02/new-york-man-sues-yoo-hoo-over-chocolate-drink-advertising/|title=New York - Man Sues Yoo-Hoo Over Chocolate Drink Advertising - VINnews|date=July 2, 2010}}</ref>