Editing ABN AMRO (section)

==Marketing==

The bank refers to itself as ABN AMRO in all capitals, based on an acronym of the two originating banks names Algemene Bank Nederland and the Amsterdam and Rotterdam Bank, in the second case the first two letters of each city make up the word AMRO. The letters in 'ABN' are pronounced separately and 'AMRO' is pronounced as a word. For this reason some media spell the name as 'ABN Amro'. In written text both versions are used, although the bank itself uses only the uppercase version. In conversations, the bank is sometimes referred to as simply ABN or AMRO bank depending on one's location around the world.

The green and yellow shield logo was designed by [[Landor Associates]] for ABN AMRO in 1991, and has been used as a brand for the bank and all its subsidiaries.

ABN AMRO was the main sponsor of Dutch football club [[AFC Ajax]] of Amsterdam from 1991 to 2008. The sponsor logo was at the time the only one in the world to be printed vertically down the right hand side of the front of the shirt. As of 2014, ABN AMRO is one of the strategic industry partners with [[Duisenberg school of finance|Duisenberg School of Finance]].<ref name=duisenberg>{{cite web|url=http://www.dsf.nl/home/about_us/industry_partners |title=DSF Industry Partners |publisher=Duisenberg School of Finance |access-date=2014-05-29 |archive-url=https://web.archive.org/web/20140613024559/http://www.dsf.nl/home/about_us/industry_partners |archive-date=2014-06-13 }}</ref>

The bank's former art collection has been managed since the end of 2007 by a dedicated foundation, the {{ill|Stichting ABN AMRO Kunstverzameling|nl}}.