Editing Adbusters (section)

====Reception====
Heath and Potter's ''[[The Rebel Sell]]'', which is critical of Adbusters, claimed that the blackspot shoe's existence proves that "no rational person could possibly believe that there is any tension between 'mainstream' and 'alternative' culture."<ref name="rebel" />

In the June 2008 cover story of ''[[Businessweek|BusinessWeek Small Business Magazine]]'', the Blackspot campaign was among three profiled in a piece focusing on "antipreneurs." Two advertising executives were asked to review the campaign for the article's "Ask the Experts" sidebar.  Brian Martin of ''Brand Connections'' and Dave Weaver of [[TM Advertising]] both gave the campaign favorable reviews.

Martin noted that Blackspot was effectively telling consumers, "We know we are marketing to you, and you are as good as we are at this, and your opinion matters," while Weaver stated that "This is not a call to sales of the shoe so much as it is a call to participate in the community of Adbusters by buying the shoe."<ref>{{cite web | title = Meet the Antipreneurs | date = June–July 2008 |publisher = businessweek.com | url = http://www.businessweek.com/magazine/content/08_66/s0806039879656.htm?chan=search | archive-url = https://web.archive.org/web/20090201224951/http://www.businessweek.com/magazine/content/08_66/s0806039879656.htm?chan=search | url-status = dead | archive-date = 1 February 2009 | access-date =31 July 2008 }}</ref>