Editing Agenda-setting theory (section)

=== Media agenda ===
The media agenda refers to the most important consideration of discussed issues in negotiated sources. The result of this agenda directly influences the public agenda, which also influences the policy agenda. However, the power of the media agenda depends on certain factors to include media credibility, conflicting evidence, the extent of shared values between the people and the media, and the publics need for guidance.<ref name="West Richard-2014" />

There are several negative statements that people have to say about the way this theory affects the media. One complaint is that “media users are not ideal.” This is because sometimes people do not focus on details. The second complain is that “the effect is weakened for people who have made up their mind.” This is something that is also true. Lastly, the complain is that “media cannot create problems.” The problems occur through media but media is not the problem. [106]