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Allstate
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==Recognition== ''Advertising Age'' reported in February 2011 that Mayhem rose to third as most-recognized insurance advertising character, behind the [[GEICO gecko]] and [[Flo (Progressive Insurance)|Flo]] from [[Progressive Corporation|Progressive Insurance]]. An online survey showed that the GEICO gecko and Flo were each tied to their respective companies over 90% of the time. For Mayhem, the ''Age'' said, "After the top two, the most-recognized ad description was Allstate, with 65% of consumers saying they knew the ad. When those same consumers were asked to associate it with a brand, 63% correctly matched Mayhem with Allstate. Overall, among the total sample, Mayhem clocked in with only 41% of respondents being able to link him to Allstate.<ref>{{cite news | last=Pollack | first=Judann | url=http://adage.com/article/news/insurance-ad-war-consumers/148994/ | title=In the Insurance Ad War, Consumers Ask: Who's Who? | work=[[Advertising Age]] | date=February 21, 2011 }}</ref> ===Social media=== In January 2011, Allstate released ''The Lines'',<ref>Allstate produced tv drama web series "The Lines" {{cite web |url=https://www.youtube.com/watch?v=xXPWdqaiGeY |title=- YouTube |website=[[YouTube]] |access-date=December 1, 2016 |url-status = live|archive-url=https://web.archive.org/web/20170721062400/https://www.youtube.com/watch?v=xXPWdqaiGeY |archive-date=July 21, 2017 }}</ref> a multi-episode TV drama web series starring actors Teresa Cesario, Kyle Sandgate-Blix, Jackson Schultz, Bridgette Pechman, Chase Maser, and Corey Doyle cast as High-School seniors. The series, filmed in the style of a television drama, depicts the cast in common situations facing teens with respect to driving ([[Texting while driving]] in particular). The series appears aimed at promoting interest and support in favor of responsible teen driving and road safety in general. Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns.
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