Editing Archetype (section)

=== Dichter's application of archetypes ===
Later in the 1900s, a Viennese psychologist named Dr. [[Ernest Dichter]] took these psychological constructs and applied them to marketing. Dichter moved to New York around 1939  and sent every ad agency on Madison Avenue a letter boasting of his new discovery. He found that applying these universal themes to products promoted easier discovery and stronger loyalty for brands.<ref>{{cite news |title=Retail therapy. How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing |url=http://www.economist.com/node/21541706 |quote=In 1939 he wrote to six big American companies, introducing himself as 'a young psychologist ... |newspaper=[[The Economist]] |date=December 17, 2011 |access-date=2012-01-01 }}</ref>