Editing Asda (section)

=== 2020s ===
In October 2020, the first Asda sustainability store was opened in [[Middleton, Leeds]], featuring refill stations, loose fruit and vegetables, and recycling stations, as well as a community zone.<ref>{{cite web |title= Inside Asda's new sustainability store with refill stations and loose fruit and veg|website=[[Independent.co.uk]] |date=21 October 2020 |url=https://www.independent.co.uk/life-style/asda-sustainable-store-middleton-leeds-refill-recycle-brands-supermarket-b1201768.html |access-date=9 January 2025}}</ref> 

In December 2020, undercover footage was filmed at farms that supplied meat to Asda and [[Sainsbury's]]. The footage captured turkeys being extremely badly treated. A worker was suspended and an official investigation was launched after the footage was released.<ref>{{cite web |date=19 December 2020 |title=Turkeys 'brutally kicked hundreds of times at farms supplying Sainsbury's and Asda' |url=https://www.independent.co.uk/news/uk/home-news/turkey-christmas-sainsbury-asda-bird-supermarket-b1776255.html |access-date=17 November 2024 |website=The Independent}}</ref> In December 2021, an undercover video filmed by French activists appeared to reveal that unprofitable piglets were being extremely badly treated. An Asda spokesperson said: "We take animal welfare extremely seriously and as soon as we were made aware of these claims we launched an investigation with the supplier."<ref>{{cite web |last=Dalton |first=Jane |date=3 December 2021 |title=Pigs beaten and cut without pain relief on farm linked to Tesco, Sainsbury, Morrisons and Asda |url=https://www.independent.co.uk/news/uk/home-news/pigs-pork-tesco-sainsbury-morrisons-asda-french-b1968743.html |url-status=live |access-date=17 November 2024 |website=The Independent |archive-date=16 August 2023 |archive-url=https://web.archive.org/web/20230816185749/https://www.independent.co.uk/news/uk/home-news/pigs-pork-tesco-sainsbury-morrisons-asda-french-b1968743.html }}</ref>

In December 2024, Asda trialled the electronic labels on shelves at Manchester Oxford Road store for 12 weeks. Prices in these labels could be updated in only 15 seconds.<ref>{{cite web |last=Fortune |first=Aidan |date=10 December 2024 |title=Asda trials electronic shelf edge labels in convenience store |url=https://www.conveniencestore.co.uk/your-business/asda-trials-electronic-shelf-edge-labels-in-convenience-store/698788.article |access-date=11 February 2025 |website=Convenience Store }}</ref>

In February 2025, [[Jo Whitfield]] rejoined Asda as a non-executive director after 8 years.<ref>{{cite web |last=Wright |first=Georgia |date=6 February 2025 |title=Ex-Matalan boss Jo Whitfield returns to Asda board |url=https://www.retailgazette.co.uk/blog/2025/02/co-op-asda-jo/ |access-date=11 February 2025 }}</ref> 

==== Acquisition by the Issa brothers and TDR Capital ====
In February 2021, [[Mohsin Issa]], [[Zuber Issa]] and [[TDR Capital]] acquired Asda, which at the time was valued at £6.8&nbsp;billion. Walmart retained "an equity investment" in Asda, a seat on the board and "an ongoing commercial relationship".<ref name=":0" /> In the same month, Asda said that it might need to put 5,000&nbsp;jobs at risk as part of reconstruction plan in the context of people shopping online.<ref>{{cite news|date=25 February 2021|title=Asda says 5,000&nbsp;jobs at risk in new business plan|work=BBC News|url=https://www.bbc.com/news/business-56185236|access-date=25 February 2021|archive-date=25 February 2021|archive-url=https://web.archive.org/web/20210225105606/https://www.bbc.com/news/business-56185236|url-status=live}}</ref>

In March 2021, Asda was involved in the "largest ever sterling bond offering" as part of the financing package to fund the acquisition purchase by [[TDR Capital]] and the Issa brothers.<ref>{{cite news|date=5 March 2021|title=Blockbuster Deals in February; Looser Covenants for Repeat Issuers; J Crew Blockers; Bespoke, Never-Before-Seen Covenant Flexibilities; Year in Review; Looking Ahead|work=Reorg|url=https://reorg.com/emea-covenants-monthly-recap-february-2021/|access-date=11 March 2021|archive-date=10 March 2021|archive-url=https://web.archive.org/web/20210310150237/https://reorg.com/emea-covenants-monthly-recap-february-2021/|url-status=live}}</ref>

In May 2023, it was reported that the Issa brothers and TDR Capital had together contributed just £200&nbsp;million for their purchase of Asda, worth £6.8&nbsp;billion; the majority of the purchase price was funded by a loan from the parent company of heavily indebted [[EG Group]], and by disposing of Asda assets.<ref>{{cite news |last1=Smith |first1=Robert |last2=Wiggins |first2=Kaye |date=4 February 2021 |title=Billionaire Asda buyers to stump up less than £800m to clinch £6.8bn takeover |work=Financial Times |url=https://www.ft.com/content/79964b33-2406-41c8-8f24-4ff5552f1669 | url-access = subscription |access-date=26 May 2023 |archive-date=26 May 2023 |archive-url=https://web.archive.org/web/20230526065210/https://www.ft.com/content/79964b33-2406-41c8-8f24-4ff5552f1669 |url-status=live }}</ref><ref>{{cite news |last1=Smith |first1=Robert |last2=Wiggins |first2=Kaye |last3=Jones |first3=Cleve |date=14 April 2023 |title=Asda price: how buyers bagged a £6.8bn supermarket chain for £200mn |work=Financial Times |url=https://www.ft.com/content/d6f59905-449d-45d4-bbba-ed49f111620d |access-date=26 May 2023 |archive-date=26 May 2023 |archive-url=https://web.archive.org/web/20230526065208/https://www.ft.com/content/d6f59905-449d-45d4-bbba-ed49f111620d |url-status=live }}</ref>

In October 2023, Asda completed a £2.27{{nbsp}}billion acquisition of EG Group property, this mainly consisting of 356 forecourt sites, where the existing [[Spar (retailer)|Spar]] stores at these locations were rebranded to either Asda Express.<ref>{{cite web |last=Leader |first=Alice |date=31 October 2023 |title=Asda completes £2bn acquisition of EG Group's UK business |url=https://www.thegrocer.co.uk/convenience/asda-completes-2bn-acquisition-of-eg-groups-uk-business/684819.article |access-date=28 August 2024 |website=The Grocer|archive-date=28 August 2024 |archive-url=https://web.archive.org/web/20240828225044/https://www.thegrocer.co.uk/convenience/asda-completes-2bn-acquisition-of-eg-groups-uk-business/684819.article |url-status=live }}</ref><ref>{{cite web |title=Asda owners to buy EG Group's UK and Ireland petrol stations for £2.27bn |url=https://news.sky.com/story/asda-owners-to-acquire-petrol-stations-giant-eg-creating-company-with-combined-revenues-of-nearly-30bn-12892860 |access-date=12 June 2023 |publisher=Sky News |archive-date=12 June 2023 |archive-url=https://web.archive.org/web/20230612140319/https://news.sky.com/story/asda-owners-to-acquire-petrol-stations-giant-eg-creating-company-with-combined-revenues-of-nearly-30bn-12892860 |url-status=live }}</ref> The deal also included ownership of fast-food chain [[Leon Restaurants|Leon]], as well as the purchase of 462 [[Burger King]], [[Greggs]] and [[Subway (restaurant)|Subway]] franchises.<ref>{{cite web |title=Asda to bring Leon brand into its supermarkets after £2b deal |url=https://www.thecaterer.com/news/asda-leon-eg-group-restaurant-sale |access-date=28 August 2024 |website=The Caterer|archive-date=28 August 2024 |archive-url=https://web.archive.org/web/20240828225045/https://www.thecaterer.com/news/asda-leon-eg-group-restaurant-sale |url-status=live }}</ref> Asda would later collaborate with [[Sbarro]] to integrate franchises.<ref>{{cite web |title=Current Vacancies |url=https://www.asdaexpressjobs.co.uk/ |access-date=12 January 2025 |website=www.asdaexpressjobs.co.uk}}</ref>

In September 2024 [[Stuart Rose|Lord Rose]] succeeded Mohsin Issa as CEO, supported by TDR Capital's Rob Hattrell. Mohsin retained his ownership stake and assumed a non-executive director role. He would return to EG Group to be its sole chief executive.<ref>{{cite web |title=Mohsin Issa to step back from Asda role to focus on EG Group |url=https://www.lancashirebusinessview.co.uk/latest-news-and-features/mohsin-issa-to-step-back-from-asda-role-to-focus-on-eg-group |access-date=21 September 2024 |website=Lancashire Business View|archive-date=21 September 2024 |archive-url=https://web.archive.org/web/20240921171402/https://www.lancashirebusinessview.co.uk/latest-news-and-features/mohsin-issa-to-step-back-from-asda-role-to-focus-on-eg-group |url-status=live }}</ref>

On 1 November 2024 Zuber Issa sold his 22.5% stake in Asda to TDR Capital, making them the majority owner, controlling 67.5% of the company.<ref>{{cite news|url=https://news.sky.com/story/asda-co-owner-zuber-issa-sells-his-stake-to-private-equity-company-tdr-capital-13149376|title=Asda co-owner Zuber Issa sells his stake to private equity company TDR Capital|work=Sky News|date=7 June 2024|access-date=7 June 2024|archive-date=7 June 2024|archive-url=https://web.archive.org/web/20240607152450/https://news.sky.com/story/asda-co-owner-zuber-issa-sells-his-stake-to-private-equity-company-tdr-capital-13149376|url-status=live}}</ref><ref>{{cite news|title=Asda announces the completion of TDR Capital's purchase of Zuber Issa's shares |url=https://corporate.asda.com/newsroom/2024/11/01/asda-announces-the-completion-of-tdr-capitals-purchase-of-zuber-issas-shares |date=1 November 2024 |website=Corporate }}</ref>

In early November 2024 Asda announced that they were ordering staff back to the office at least three days a week and cutting head office jobs in an attempt to halt the supermarket's decline.<ref>{{cite news |last=Barr |first=Luke |date=5 November 2024 |title=Asda axes jobs and orders staff back to the office three days a week |url=https://www.telegraph.co.uk/business/2024/11/05/asda-axes-jobs-orders-staff-back-to-office-three-day-week/ | url-access = subscription |access-date=7 November 2024 |work=The Telegraph |issn=0307-1235 |archive-date=8 November 2024 |archive-url=https://web.archive.org/web/20241108220505/https://www.telegraph.co.uk/business/2024/11/05/asda-axes-jobs-orders-staff-back-to-office-three-day-week/ |url-status=live }}</ref>

On 25 November 2024,<ref>{{cite magazine| last=Leyland | first=Adam | title=Asda goes 'back to the future – with modernity' as Allan Leighton returns |magazine=The Grocer | date=23 November 2024 | url=https://www.thegrocer.co.uk/news/asda-goes-back-to-the-future-with-modernity-as-allan-leighton-returns/698214.article}}</ref> [[Allan Leighton]], who had been chief executive from 1996 to 2000, was appointed chairman. He was described as "one of Britain's top corporate fixers", partly responsible for rescuing Asda from insolvency in the late 1990s.<ref name=telegraph-20250209>{{cite news |url=https://www.telegraph.co.uk/business/2025/02/09/mr-asda-allan-leighton-save-supermarket-terminal-decline/ |title=Asda has become an embarrassment. Its old boss thinks he can fix it |last1=Marlow |first1=Ben |last2=Barr. |first2=Luke Hannah Boland |newspaper=The Daily Telegraph |url-access=subscription |date=9 February 2025 |access-date=9 February 2025}}</ref> Nils Pratley commented that Asda definitely needed to do something; investment had suffered again after the Issa brothers and TDR had loaded it with buyout debt in 2021, with Asda's market share dropping from 15.1% to 12.6% over the previous five years according to  [[Kantar Group|market research group Kantar]].<ref name=pratley/>

In early 2025, Asda refinanced £3.2&nbsp;billion of its debts, delaying the repayment of bonds in 2026, though at a high interest rate of about 8%.<ref name=telegraph-20250209/>

==== New brand identity ====
[[File:Asda Logo 2024 Dark Green.svg|thumb|Logo of Asda since 2024]]
On 16 May 2024, Asda launched the new brand identity, with new logo, typography and colour scheme.<ref name=":2">{{cite web |title=Asda reveals new brand identity as part of its Summer campaign – Serious About Summer |url=https://corporate.asda.com/newsroom/2024/16/05/asda-reveals-new-brand-identity-as-part-of-its-summer-campaign-serious-about-summer |access-date=22 December 2024 |website=Corporate }}</ref> It also features a new slogan: "That's More Like It", and new typefaces designed by Colophon: ''Asda Display'', ''Asda Subline'' and ''Asda Text''; in addition to fruit stickers and a new darker green colour. It also features unique features, such as a crossbar under the pence numerals.<ref>{{cite web |title=The Asda rebrand features fruit stickers and an unexpected approach to typography |url=https://www.itsnicethat.com/articles/havas-asda-graphic-design-160524 |access-date=22 December 2024 |website=www.itsnicethat.com }}</ref><ref>{{cite web |last=Hopkins |first=Lee |date=21 May 2024 |title=Asda's rebrand: a fruitful approach to branding |url=https://www.threerooms.com/blog/asda-a-rebrand-a-fruitful-approach-to-branding |access-date=24 December 2024 |website=Threerooms }}</ref>

The new brand identity has proved popular across the design community, with ''The Drum'' describing as "less shiny and corporate", "less American and much softer" and "honest, down-to-earth, playful style". However, a few people criticized the new brand identity, especially related to accessibility. In general, the new brand identity overall takes a fun, playful approach.<ref>{{cite web |title=Asda's rebrand is a hit with designers. Can it win over shoppers too? |url=https://www.thedrum.com/news/2024/05/29/asda-s-rebrand-hit-with-designers-can-it-win-over-shoppers-too |access-date=23 December 2024 |website=The Drum}}</ref>

==== £50 million store upgrade programme ====
{{multiple image
 | width = 150
 | footer = Asda in Inverness, before and after the upgrade programme 
 | image1 = 2024-05-25 Aisle 15, Asda, Inverness.jpg
 | caption1 = May 2024
 | image2 = 2025-01-03 Aisle 15, Asda, Inverness.jpg
 | caption2 = January 2025
}}
On 30 May 2024, Asda announced that it would be launching a £50&nbsp;million store upgrade programme to refurbish its 170 stores, including 50 larger stores, by late November 2024.<ref name=":3">{{cite web |title=Asda unveils £50m store upgrade program |url=https://corporate.asda.com/newsroom/2024/30/05/asda-unveils-50m-store-upgrade-program |access-date=22 December 2024 |website=Corporate }}</ref>

The 50 larger stores would be refurbished to include new features, including seasonal and food-to-go aisles, counters, flooring and lighting, and, in some stores, new George departments.<ref name=":3" />

The 120 other stores would also be refurbished to adopt the new brand identity.<ref name=":3" />

In March 2025 Asda said that its profits were likely to drop as it was going to cut prices and increase staffing. Recently-appointed Asda chairman Allan Leighton said that Asda had "a pretty significant war chest" to tackle several years of weak trading following the 2021 buyout by the Issas and TDR, and that it would take up to five years to turn Asda round. Competitors Tesco, Sainsbury's, and Marks & Spencer were thought likely to lower prices to compete, and their stock prices dropped following the announcement.<ref name=butler/>