Editing Cheerios (section)

===Just Checking===

In 2013, a Cheerios commercial aired, titled "Just Checking," showcasing an [[interracial marriage|interracial family]] in which a daughter asks her mother (white) if Cheerios is good for the heart, as her father (black) mentioned. The mother says the cereal is suitable according to the box which states that whole grain oats lower cholesterol. The next scene features the father waking up as a pile of Cheerios spills down his chest, which the daughter placed there having taken her father's words literally. The commercial received unintentional notoriety due to intense backlash. This was so extreme that General Mills disabled further comments on the video.<ref>{{cite web |url=http://www.slate.com/blogs/browbeat/2013/05/31/cheerios_ad_with_interracial_couple_sparks_racist_anger_video.html |title=Cheerios Ad Brings Out the Racists |work=Slate |date=31 May 2013 |access-date=26 October 2014 |author=Harris, Aisha}}</ref> In 2014, General Mills released a [[Super Bowl advertising|Super Bowl ad]] titled "Gracie," featuring the same family: in the commercial, the father, using Cheerios to illustrate his meaning, tells the daughter that a new baby is coming, that her mother is pregnant, and the daughter accepts this—as long as they also get a puppy—and the father agrees, while the mother looks a little surprised.