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Chester Cheetah
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==Health concerns and legal status across countries== Chester Cheetah, as well as other mascots featured in products targeted to children (such as Kellogg’s [[Tony the Tiger]] and [[Toucan Sam]]), has been the subject of controversy in several countries. A study published in the journal ''[[Obesity Reviews]]'', suggested familiar media character branding appeared to be "a powerful influence on children's preferences, choices and intake of less healthy foods."<ref>{{cite journal |last1=Kraak |first1=V I |last2=Story |first2=M |title=Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs |journal=Obesity Reviews |date=February 2015 |volume=16 |issue=2 |pages=107–126 |doi=10.1111/obr.12237 |pmid=25516352 |pmc=4359675 |issn=1467-7881}}</ref> Chester and similar mascots, have been banned from being featured in packaging and advertising in countries like Chile, Peru, Argentina and Mexico.<ref>{{cite news |last1=Jacobs |first1=Andrew |title=In Sweeping War on Obesity, Chile Slays Tony the Tiger |url=https://www.nytimes.com/2018/02/07/health/obesity-chile-sugar-regulations.html |work=The New York Times |date=7 February 2018}}</ref><ref>{{cite news |title=Who Killed Tony the Tiger? |url=https://reasonstobecheerful.world/who-killed-tony-the-tiger/ |work=Reasons to be Cheerful |date=24 February 2020}}</ref><ref>{{cite news |title=Ley de etiquetado: despiden al Tigre Tony con burlas y memes |url=https://www.mdzol.com/sociedad/2021/10/27/ley-de-etiquetado-despiden-al-tigre-tony-con-burlas-memes-197007.html |work=MdzOnline |language=spanish}}</ref><ref>{{cite news |title=Mexico moves to ban junk food sales to children, citing obesity as coronavirus risk factor |url=https://www.washingtonpost.com/business/2020/08/19/mexico-kids-junk-food-ban/ |newspaper=Washington Post}}</ref> A study by a coalition that included [[Action on Sugar]] and Children's Food Campaign in the UK, found that 51% of 526 assessed "child-friendly" food and drink products with popular cartoon characters on their packaging were high in sugar, saturated fat, salt and fat, with only 18 healthy products such as fruit, vegetables and water were found to use child-friendly cartoons.<ref>{{cite news |title=Sweet makers 'using cartoon characters to appeal to children' |url=https://www.theguardian.com/society/2019/jun/04/food-drink-companies-cartoon-characters-appeal-children-sugar-survey |work=The Guardian |date=4 June 2019 |language=en}}</ref> [[Tom Watson (Labour politician)|Tom Watson]] of the [[Labour Party (UK)|Labour Party]] said using playful characters to appeal to children is “grossly irresponsible”,<ref>{{cite news |title=Labour vows to ban 'grossly irresponsible' cartoon cereal characters like Tony the Tiger and Honey Monster to fight obesity |url=https://www.independent.co.uk/news/health/cereal-mascots-ban-sugar-child-obesity-crisis-health-labour-tom-watson-a8752466.html |work=The Independent |date=30 January 2019 |language=en}}</ref> and the [[Health and Social Care Select Committee]] issued calls<ref>{{cite web |title=Childhood obesity is everyone's business - News from Parliament - UK Parliament |url=https://www.parliament.uk/business/committees/committees-a-z/commons-select/health-and-social-care-committee/news/childhood-obesity-report-published-17-19/ |date=16 January 2020|archive-url=https://web.archive.org/web/20200116140036/https://www.parliament.uk/business/committees/committees-a-z/commons-select/health-and-social-care-committee/news/childhood-obesity-report-published-17-19/ |archive-date=2020-01-16 }}</ref> for a blanket ban on ‘brand-generated characters or licensed TV and film characters which are used to promote foods high in fat, sugar or salt."<ref>{{cite news |title=Tony the Tiger and Honey Monster should be BANNED from advertising sugary foods, say MPs (and Jamie Oliver) |url=https://uk.news.yahoo.com/tony-tiger-honey-monster-banned-advertising-sugary-foods-say-mps-jamie-oliver-151146063.html |work=uk.news.yahoo.com}}</ref><ref>{{cite news |title=Tony the Tiger and Honey Monster could be banned |url=https://news.sky.com/story/tony-the-tiger-and-honey-monster-could-be-banned-11389680 |work=Sky News |language=en}}</ref><ref>{{cite news |title='Ban cartoon characters' on unhealthy food, MPs say |url=https://www.bbc.com/news/health-44298135 |work=BBC News |date=30 May 2018}}</ref> Consumption of sugar-sweetened drinks dropped 25 percent in the 18 months after Chile adopted these regulations, which also included [[Food labelling and advertising law (Chile)|octagon front-of-package warning labels]] and a ban on junk food in schools.<ref>{{cite news |last1=Jacobs |first1=Andrew |title=Sugary Drink Consumption Plunges in Chile After New Food Law |url=https://www.nytimes.com/2020/02/11/health/chile-soda-warning-label.html |work=The New York Times |date=11 February 2020}}</ref>
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