Editing Consumer behaviour (section)

=== Consumer awareness ===
''Consumer awareness'' refers to the awareness of the consumption of goods bought by consumers in the long-term shopping environment and purchasing activities.<ref>{{Cite news| url=https://www.adgo.io/blog/how-to-create-a-customer-journey-map-from-awareness-to-conversion| title=How to Create A Customer Journey Map: From Awareness To Conversion| work=Adgo| access-date=2018-10-19| language=en-US| archive-url=https://web.archive.org/web/20181116001132/https://www.adgo.io/blog/how-to-create-a-customer-journey-map-from-awareness-to-conversion| archive-date=2018-11-16}}</ref>

The change of life concept is the subjective factor of the change of consumer awareness. As people's living standards and incomes continue to increase, people's life concepts are constantly changing.<ref>{{Cite journal | last1=Woodside| first1=Arch| last2=Wilson| first2=Elizabeth| date=1985-01-01| title=Effects of consumer awareness of brand advertising on preference| url=https://www.researchgate.net/publication/291901160| journal=Journal of Advertising Research| volume=25| pages=41–48}}</ref>  Differences in consumer personality are the internal motivations for changes in consumer awareness.

Intensified market competition is a catalyst for changes in consumer awareness. Many companies have launched their own branded products in order to gain a foothold in an increasingly competitive market.<ref name=":2" /> In the face of a variety of goods and brands, consumers' brand awareness matures. When people buy goods, paying attention to the brand has become a fashion. Faced with the severe competition situation, companies began to realize the importance of implementing brand strategy, and began to focus on market research, and on this basis, deeply grasp the consumer's psychological pulse to improve market share and brand loyalty.<ref name=":8">{{Cite journal | last1=Lokhande| first1=Murlidhar| date=2006-05-05| title=Consumer Awareness – A Case Study of Jalna City| url=https://www.researchgate.net/publication/267429905| journal=Indian Journal of Marketing| volume=xxxvi| pages=23–28}}</ref>
With the change of people's life concept, consumers' rational consumption psychology has become increasingly prominent. Social Marketing,<ref>{{cite web | url=http://www.thensmc.com/content/what-social-marketing-1| title=What is social marketing? {{!}} The NSMC| website=www.thensmc.com| language=en| access-date=2018-11-09}}</ref> Customised Marketing,<ref>{{cite web| url=http://www.businessdictionary.com/definition/custom-marketing.html| title=What is custom marketing? definition and meaning| website=BusinessDictionary.com| language=en| access-date=2018-11-09| archive-date=2018-11-09| archive-url=https://web.archive.org/web/20181109153112/http://www.businessdictionary.com/definition/custom-marketing.html}}</ref> brand-name shopping,<ref>{{Cite news | url=https://www.business.com/articles/boost-online-brand-awareness/| title=Boost Awareness of Your Business's Brand| work=business.com| access-date=2018-10-19}}</ref> and the consumer's perception of the price of the commodity (directly expressed as the consumer's sensitivity to price) are all main factors for understanding consumer attitudes, and help explain the reaction of market demand to price changes.<ref>{{cite web | url=http://www.research-pmr.com/a41/product-price-awareness-among-consumers-and-price-testing| title=Product price awareness among consumers and price testing| website=www.research-pmr.com| language=en| access-date=2018-11-09}}</ref>