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Grounded theory
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===No pre-research literature review and no talk=== Grounded theory gives the researcher freedom to generate new concepts in explaining human behavior.<ref name="Glaser-Strauss" /> Research based on grounded theory, however, follows a number of rules. These rules make grounded theory different from most other methods employed in qualitative research. ''No pre-research literature review.'' Reviewing the literature of the area under study is thought to generate preconceptions about what to find. The researcher is said to become sensitized to concepts in the extant literature. According to grounded theory, theoretical concepts should emerge from the data unsullied by what has come before. The literature should only be read at the sorting stage and be treated as more data to code and compared with what has already been coded and generated. ''No talk.'' Talking about the theory before it is written up drains the researcher of motivational energy. Talking can either render praise or criticism. Both can diminish the motivational drive to write memos that develop and refine the concepts and the theory.<ref name="Glaser, 1998"/> Positive feedback, according to Glaser, can make researchers content with what they have and negative feedback hampers their self-confidence. Talking about the grounded theory should be restricted to persons capable of helping the researcher without influencing their final judgments.<ref name="Glaser, 1998"/>
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