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H&R Block
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==Corporate affairs== [[File:HRBlockMarkham.jpg|thumb|upright|H&R Block office in Ontario]] H&R Block is a company headquartered in Kansas City, Missouri, governed by an 11-member board of directors and led by CEO Jeff Jones and CFO Tony Bowen.<ref name="LaMartina04">{{cite news |title=KC will break ground Sept. 15 on Block HQ |last1=LaMartina |first1=Jerry |url=https://www.bizjournals.com/kansascity/stories/2004/08/02/daily7.html |newspaper=[[American City Business Journals|Kansas City Business Journal]] |date=2 August 2004 |access-date=22 February 2018}}</ref><ref name="Directors">{{cite web |url=https://www.hrblock.com/tax-center/board-of-directors/ |title=Board of directors |publisher=H&R Block |access-date=22 February 2018}}</ref> It employs around 2,700 regular full-time employees and up to 90,700 seasonal employees, generating over $3 billion in revenue annually. It also runs The Tax Institute at H&R Block.<ref name=10K2018>{{cite web|url=https://www.sec.gov/Archives/edgar/data/12659/000157484218000019/hrb2018043010k.htm|title=US SEC: Form 10-K, H&R Block, Inc.|publisher=[[U.S. Securities and Exchange Commission]]|access-date=June 17, 2018}}</ref><ref name="Snider18">{{cite news |title=Everything you should know about tax refunds |last1=Snider |first1=Susannah |url=https://money.usnews.com/money/personal-finance/taxes/articles/everything-you-should-know-about-tax-refunds |newspaper=[[U.S. News & World Report]] |date=7 February 2018 |access-date=22 February 2018}}</ref> ===Marketing=== H&R Block has undertaken several high-profile marketing campaigns featuring celebrities such as Jon Hamm and Anthony Davis, with the most recent campaign during the 2017 Super Bowl featuring IBM Watson at its retail locations.<ref name="Birkner17">{{cite news |last1=Birkner |first1=Christine |date=10 January 2017 |title=H&R Block's CMO on Jon Hamm and why he's the perfect tax-season spokesperson |newspaper=[[Adweek]] |url=http://www.adweek.com/brand-marketing/hr-blocks-cmo-jon-hamm-and-why-hes-perfect-tax-season-spokesperson-175467/ |access-date=23 February 2018}}</ref><ref name="Zillgitt15">{{cite news |last1=Zillgitt |first1=Jeff |date=20 December 2015 |title=Pelicans' Anthony Davis lands new endorsement deal with H&R Block |newspaper=[[USA Today]] |url=https://www.usatoday.com/story/sports/nba/pelicans/2015/12/20/anthony-davis-hr-block-new-endorsement-deal-pelicans/77678254/ |access-date=25 February 2018}}</ref><ref name="Pasquarelli17">{{cite news |title=H&R Block's Super Bowl pitch: Now Watson can do your taxes |last1=Pasquarelli |first1=Adrianne |url=http://adage.com/article/super-bowl/h-r-block-returns-super-bowl-tout-ibm-watson-deal/307800/ |newspaper=[[Advertising Age]] |date=2 February 2017 |access-date=26 February 2018}}</ref><ref name="Tompor17">{{cite news |title=H&R Block teams with IBM Watson to tackle tax returns |last1=Tompor |first1=Susan |url=https://www.usatoday.com/story/money/personalfinance/2017/02/01/hr-block-teams-ibm-watson-tackle-tax-returns/97335852/ |newspaper=[[Detroit Free Press]] |date=1 February 2017 |access-date=26 February 2018}}</ref> In 2024, the company launched the spoof miniseries "responsibility island", combining taxes and reality TV. The company stated its goal was to attract new customers from Generation Z.<ref>{{Cite web |last=Laporte |first=Nicole |title=BrandStorytelling BrandVoice: Dive Into 'Responsibility Island' From H&R Block |url=https://www.forbes.com/sites/brandstorytelling/2024/02/16/dive-into-responsibility-island-from-hr-block/ |access-date=2024-02-22 |website=Forbes |language=en}}</ref> ===Corporate social responsibility=== The company partners with Military One Source, which lets members of the military service file for free.<ref name="Ferdinando16">{{cite web |url=http://www.defense.gov/Newsroom/News/Article/Article/643423/free-tax-services-available-to-military-members-families/ |title=Free tax services available to military members, families |author=Lisa Ferdinando |date=17 January 2016 |publisher=[[U.S. Department of Defense]] |access-date=26 February 2018}}</ref> As part of its corporate social responsibility initiatives, in 2014 H&R Block launched an online game for high school students called the Budget Challenge.<ref name="Kadlec14">{{cite news |last1=Kadlec |first1=Dan |date=September 9, 2014 |title=Ace a Personal Finance Game, Win a College Scholarship |newspaper=Money.com |url=https://money.com/financial-education-college-scholarship-hr-block/ |url-status=live |access-date=22 February 2018 |archive-url=https://web.archive.org/web/20200815022015/https://money.com/financial-education-college-scholarship-hr-block/ |archive-date=August 15, 2020}}</ref> The challenge was part of the company's Dollars & Sense financial literacy effort and offered college scholarships up to 2019 for teenage students who won the games.<ref name="McCabe16">{{cite news |title=H&R Block rolls out 'Budget Challenge' game for 2016, offers $200K in college scholarships |last1=McCabe |first1=Sean |url=https://www.accountingtoday.com/opinion/h-amp-r-block-rolls-out-budget-challenge-game-for-2016-offers-200k-in-college-scholarships |newspaper=Accounting Today |date=31 August 2016 |access-date=22 February 2018}}</ref>
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