Editing Information cascade (section)

=== Historical examples ===
* Small protests began in [[Leipzig]], Germany in 1989 with just a handful of activists challenging the [[German Democratic Republic]].<ref name=shirky>{{cite book
  | last = Shirky
  | first = Clay
  | author-link = Clay Shirky
  | title = Here Comes Everybody: The Power of Organizing Without Organizations
  | publisher = [[Penguin Press]]
  | location = New York
  | year = 2008
  | pages = [https://archive.org/details/herecomeseverybo0000shir/page/161 161–164]
  | isbn = 978-1-59420-153-0
  | title-link = Here Comes Everybody: The Power of Organizing Without Organizations
  }}</ref> For almost a year, protesters met every Monday growing by a few people each time.<ref name=shirky/> By the time the government attempted to address it in September 1989, it was too big to quash.<ref name=shirky/> In October, the number of protesters reached 100,000 and by the first Monday in November, over 400,000 people marched the streets of Leipzig. Two days later the [[Berlin Wall]] was dismantled.<ref name=shirky/>

* The adoption rate of drought-resistant hybrid seed corn during the [[Great Depression]] and [[Dust Bowl]] was slow despite its significant improvement over the previously available seed corn. Researchers at [[Iowa State University]] were interested in understanding the public's hesitation to the adoption of this significantly improved technology. After conducting 259 interviews with farmers<ref name=carboneau>{{cite journal
| last = Carboneau
| first = Clark
| title = Using Diffusion of Innovations and Academic Detailing to Spread Evidence-based Practices
| doi = 10.1111/j.1945-1474.2005.tb01117.x
| pmid = 16190312
| journal = [[Journal for Healthcare Quality]]
| volume=27
| issue = 2
| year=2005
| pages=48–52| s2cid = 6946662
}}</ref> it was observed that the slow rate of adoption was due to how the farmers valued the opinion of their friends and neighbors instead of the word of a salesman. See<ref name=difproc>{{cite journal
 |title       = The Diffusion Process
 |author      = Beal, George M.
 |author2     = Bohlen, Joe M.
 |url         = http://www.soc.iastate.edu/extension/presentations/publications/comm/Diffusion%20Process.pdf
 |journal = Special Report No. 18
 |date = November 1981
 |access-date  = 2008-11-11
 |publisher   = Iowa State University of Science and Technology of Ames, Iowa
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20090408212658/http://www.soc.iastate.edu/extension/presentations/publications/comm/Diffusion%20Process.pdf
 |archive-date = 2009-04-08
}}</ref> for the original report.