Editing LVMH (section)

== Philanthropy, sponsorships and events ==
===Visual arts===
LVMH is a major patron of art in France. The group supported about ten exhibitions as "''Le grand monde d’Andy Warhol''"<ref>{{cite web |url=http://www.rmn.fr/Presentation-de-l-expo-Warhol |url-status=dead |title=Présentation de l'expo Warhol |archive-url=https://web.archive.org/web/20111213094612/http://www.rmn.fr/Presentation-de-l-expo-Warhol |archive-date=13 December 2011 |work=Rmn.fr}}</ref> and "''Picasso et les maîtres''"<ref>{{cite web |url=http://www.rmn.fr/LVMH-mecene-de-l-exposition |title=LVMH, mécène de l'exposition |archive-url=https://web.archive.org/web/20090721011537/http://www.rmn.fr/LVMH-mecene-de-l-exposition |archive-date=21 July 2009 |work=Rmn.fr}}</ref> at le [[Grand Palais]] in Paris. LVMH also endorsed the patronage of "''l'atelier d'Alberto Giacometti''" and "Yves Klein" at [[Centre Georges Pompidou]].

Since 2005, when the LVMH flagship store opened in Paris at 3, [[avenue George V]], 75008, the company presented close collaborations with contemporary artists.<ref name="Exclusively for the Champs-Elysees">{{cite web|url=http://www.prnewswire.com/news-releases/louis-vuitton-hosts-a-star-studded-celebration-for-the-inauguration-of-its-champs-elysees-house-55016922.html|title=Exclusively for the Champs-Elysees|access-date=7 November 2015|archive-date=7 July 2017|archive-url=https://web.archive.org/web/20170707084744/http://www.prnewswire.com/news-releases/louis-vuitton-hosts-a-star-studded-celebration-for-the-inauguration-of-its-champs-elysees-house-55016922.html|url-status=live}}</ref> Features included a light sculpture by American [[James Turrell]], a 20-metre (65 feet) long "travelling staircase" showcasing the work of American video artist [[Tim White-Sobieski]] and an elevator linking the store to the top floor by Iceland's [[Olafur Eliasson]].<ref name="BlouinARTINFO">{{cite web|url=http://www.blouinartinfo.com/news/story/1298/louis-vuitton-opens-largest-store-on-champs-elysees|title=BlouinARTINFO|access-date=7 November 2015|archive-date=11 March 2016|archive-url=https://web.archive.org/web/20160311110637/http://www.blouinartinfo.com/news/story/1298/louis-vuitton-opens-largest-store-on-champs-elysees|url-status=dead}}</ref>

In 2006, a gallery space was inaugurated on the second floor of the same building and named "''Espace Culturel''".<ref name="Espace Culturel">{{cite web|url=http://www.iconique.com/flash/style/vuitton-icons.html|title=Espace Culturel|access-date=7 November 2015|archive-date=11 February 2016|archive-url=https://web.archive.org/web/20160211053515/http://www.iconique.com/flash/style/vuitton-icons.html|url-status=dead}}</ref> "''Icônes''" was one of the first exhibitions.<ref>{{cite web |title=Louis Vuitton s'est associé à neuf créateurs |url=http://evene.lefigaro.fr/culture/agenda/icones-13851.php |archive-url=https://web.archive.org/web/20160304200104/http://evene.lefigaro.fr/culture/agenda/icones-13851.php |url-status=dead |archive-date=4 March 2016 |work=Le Figaro}}</ref> [[Shigeru Ban]], [[Sylvie Fleury]], [[Zaha Hadid]], [[Bruno Peinado]], [[Andrée Putman]], [[Ugo Rondinone]], [[James Turrell]], [[Tim White-Sobieski]] and [[Robert Wilson (director)|Robert Wilson]] were the nine artists invited by Louis Vuitton to participate in it.<ref name="deeny">{{cite news |last=Deeny |first=Godfrey |date=12 October 2018 |title=Antoine Arnault kicks off the Journées Particulières of LVMH |url=https://uk.fashionnetwork.com/news/Antoine-arnault-kicks-off-the-journees-particulieres-of-lvmh,1023951.html#.W8D31Sp1OUk |url-status=live |archive-url=https://web.archive.org/web/20211113173632/https://uk.fashionnetwork.com/news/Antoine-arnault-kicks-off-the-journees-particulieres-of-lvmh,1023951.html#.W8D31Sp1OUk |archive-date=13 November 2021 |access-date=13 November 2021 |work=Fashion Network}}</ref>

In addition, LVMH foundation created the "young creators LVMH award", an international competition opened to French and international beaux-arts students.<ref>{{cite web |url=http://www.artfact-paris.com/fr/blog/prix-lvmh-des-jeunes-createurs-2009/id-menu-119.html |title=Prix LVMH des jeunes créateurs |archive-url=https://web.archive.org/web/20160406141435/http://www.artfact-paris.com/fr/blog/prix-lvmh-des-jeunes-createurs-2009/id-menu-119.html |archive-date=6 April 2016 |publisher=Artefact Paris}}</ref> Each year, six grants are allocated to the winners.

In 2014, LVMH opened the Fondation Louis Vuitton pour la Creation in a new building designed by [[Frank Gehry]] in the Bois de Boulogne in Paris. The Fondation is designed as the Group's own museum to present its collections and organize major world-class art exhibitions.

===Fashion===
{{Further|LVMH Prize}}

In November 2013, LVMH created the ''[[LVMH Prize|LVMH Young Fashion Designer Prize]]'', which comes with a €300,000 grant with a year of mentoring; it was the brainchild of [[Delphine Arnault]].<ref name="LVMH to Establish Global Fashion Prize">{{cite web |last=Miles Socha |date=21 November 2013 |title=LVMH to Establish Global Fashion Prize |url=http://www.wwd.com/fashion-news/fashion-features/lvmh-launches-young-fashion-designer-prize-7285108?src=n/newsAlert/20131121-1 |access-date=21 November 2013 |publisher=WWM |archive-date=23 December 2014 |archive-url=https://web.archive.org/web/20141223203553/http://www.wwd.com/fashion-news/fashion-features/lvmh-launches-young-fashion-designer-prize-7285108?src=n%2FnewsAlert%2F20131121-1 |url-status=live }}</ref> In February 2014 20 finalists for the inaugural prize were shown in London, including Simone Rocha, Thomas Tait, Meadham Kirchhoff, [[Marques'Almeida]], J JS Lee, and others,<ref name="Delphine Arnault Unveils LVMH Prize Finalists">{{cite web |last=Socha, Miles |date=13 February 2014 |title=Delphine Arnault Unveils LVMH Prize Finalists |url=http://www.wwd.com/fashion-news/fashion-features/lvmh-unveils-design-prize-candidates-7449061?src=nl/mornReport/20140213 |access-date=13 February 2014 |publisher=WWD |archive-date=7 October 2015 |archive-url=https://web.archive.org/web/20151007041635/http://wwd.com/fashion-news/fashion-features/lvmh-unveils-design-prize-candidates-7449061/?src=nl%2FmornReport%2F20140213 |url-status=live }}</ref> and Thomas Tait was the winner.<ref name="friedman" /> Marques'Almeida won the 2015 prize.<ref name="friedman">{{cite news |last=Friedman, Vanessa |date=22 May 2015 |title=Marques'Almeida Wins 2015 LVMH Prize |work=The New York Times |url=https://www.nytimes.com/2015/05/29/fashion/marquesalmeida-wins-2015-lvmh-prize.html |access-date=24 May 2015 |archive-date=16 December 2020 |archive-url=https://web.archive.org/web/20201216222638/https://www.nytimes.com/2015/05/29/fashion/marquesalmeida-wins-2015-lvmh-prize.html |url-status=live }}</ref> In 2019, South African designer [[Thebe Magugu]] became the first African to win the prize,<ref>{{cite web|url=https://www.nytimes.com/2019/09/04/fashion/thebe-magugu-wins-lvmh-prize-for-young-designers.html|title=Thebe Magugu Wins LVMH Prize for Young Designers|first=Elizabeth|last=Paton|date=4 September 2019|work=[[The New York Times]]|access-date=19 October 2022|archive-date=19 October 2022|archive-url=https://web.archive.org/web/20221019125108/https://www.nytimes.com/2019/09/04/fashion/thebe-magugu-wins-lvmh-prize-for-young-designers.html|url-status=live}}</ref> and was commended by the President of South Africa, [[Cyril Ramaphosa]].<ref>{{cite web | url=https://www.gq.co.za/style/style101/president-cyril-ramaphosa-gives-nod-to-thebe-magugus-work-after-amazing-debut-at-paris-fashion-week-40529fa2-7c8b-40a3-b117-c768f2c18e67 | title=President Cyril Ramaphosa gives nod to Thebe Magugu's work, after amazing debut at Paris Fashion Week | date=28 February 2020 | access-date=20 October 2022 | archive-date=20 October 2022 | archive-url=https://web.archive.org/web/20221020111130/https://www.gq.co.za/style/style101/president-cyril-ramaphosa-gives-nod-to-thebe-magugus-work-after-amazing-debut-at-paris-fashion-week-40529fa2-7c8b-40a3-b117-c768f2c18e67 | url-status=live }}</ref>

LVMH underwrites other fashion competitions, including the Andam prize in France, the International Festival of Fashion and Photography in [[Hyères]], France, an investment fund for young designers created by the [[French Ministry of Culture and Communication]], and a scholarship program and sponsored lecture theater at [[Central Saint Martins]] in London.<ref name="LVMH to Establish Global Fashion Prize" />

===Music===
The group also lends [[List of Stradivarius instruments|Stradivarius violins]] to young talented musicians. [[Maxim Vengerov]] and [[Laurent Korcia]] have used the instruments.

===Humanitarian aid===
On 26 August 2019, Bernard Arnault declared that LVMH would donate $11 million to help fight the [[2019 Brazil wildfires]].<ref>{{cite web |last=Dawkins |first=David |title=Bernard Arnault's LVMH Donates $11 Million To Fight Amazon Wildfires |url=https://www.forbes.com/sites/daviddawkins/2019/08/27/bernard-arnaults-lvmh-donates-11-million-to-fight-amazon-wildfires/ |access-date=27 August 2019 |website=Forbes |archive-date=27 August 2019 |archive-url=https://web.archive.org/web/20190827121932/https://www.forbes.com/sites/daviddawkins/2019/08/27/bernard-arnaults-lvmh-donates-11-million-to-fight-amazon-wildfires/ |url-status=live }}</ref> In 2021, [[UNESCO]] and LVMH launched the UNESCO x LVMH Project to protect critical rainforest within 8 biosphere reserves located in Bolivia (Pilón-Lajas and Beni Biosphere Reserves), Ecuador (Yasuní, Sumaco and Podocarpus-El Condor Biosphere Reserves), Brazil (Central Amazon Biosphere Reserve) and Peru (Manu and Oxapampa-Ashaninka-Yanesha Biosphere Reserves).<ref>{{Cite web |date=10 October 2021 |title=UNESCO x LVMH project provides solutions in Amazon biosphere reserves |url=https://www.unesco.org/en/articles/unesco-x-lvmh-project-provides-solutions-amazon-biosphere-reserves |access-date=17 May 2025 |website=UNESCO}}</ref><ref>{{Cite web |date=9 August 2023 |title=Stopping Amazonian wildfires before they even occur |url=https://www.unesco.org/en/articles/stopping-amazonian-wildfires-they-even-occur |access-date=17 May 2025 |website=UNESCO}}</ref>

During the [[COVID-19]] crisis, the group shifted its production of perfume and spirits towards hand sanitizer. This production of 12 tons has been offered to hospitals in Paris, France.<ref>{{cite news |url=https://www.ft.com/content/e9c2bae4-6909-11ea-800d-da70cff6e4d3 |title=Inside the factory: how LVMH met France's call for hand sanitiser in 72 hours |url-access=subscription |work=Financial Times |date=19 March 2020 |last1=Abboud |first1=Leila |access-date=20 March 2020 |archive-date=20 March 2020 |archive-url=https://web.archive.org/web/20200320144422/https://www.ft.com/content/e9c2bae4-6909-11ea-800d-da70cff6e4d3 |url-status=live }}</ref>

In 2022, Louis Vuitton announced a €1 million donation to UNICEF to help the Ukrainian victims of the [[2022 Russian invasion of Ukraine|Russian invasion]].<ref>{{cite web
 |author       = Rhonda Richford
 |url          = https://wwd.com/business-news/financial/louis-vuitton-donates-to-unicef-for-ukraine-relief-efforts-1235120468/
 |title        = Louis Vuitton Donates to UNICEF for Ukraine Relief Efforts
 |publisher    = WWD
 |date         = 4 March 2022
 |accessdate   = 8 March 2022
 |archive-date = 7 March 2022
 |archive-url  = https://web.archive.org/web/20220307234507/https://wwd.com/business-news/financial/louis-vuitton-donates-to-unicef-for-ukraine-relief-efforts-1235120468/
 |url-status   = live
}}</ref> On 2 March 2022, LVMH Group pledged €5 million to the [[International Committee of the Red Cross|Red Cross]] to those affected by the war.<ref>{{cite web
 |author       = Kati Chitrakorn
 |url          = https://www.voguebusiness.com/fashion/lvmh-pledges-5-million-euros-to-ukrainian-relief-following-kering-brands
 |title        = LVMH pledges €5 million to Ukrainian relief, following Kering brands
 |publisher    = Vogue Business
 |date         = 2 March 2022
 |accessdate   = 8 March 2022
 |archive-date = 5 March 2022
 |archive-url  = https://web.archive.org/web/20220305204856/https://www.voguebusiness.com/fashion/lvmh-pledges-5-million-euros-to-ukrainian-relief-following-kering-brands
 |url-status   = live
}}</ref><ref>{{cite web
 |author       = Miles Socha, Luisa Zargani
 |url          = https://wwd.com/business-news/financial/kering-to-support-ukrainian-refugees-via-u-n-1235112902/
 |title        = Fashion Industry Joins Relief Efforts to Help Ukrainian Refugees
 |publisher    = WWD
 |date         = 2 March 2022
 |accessdate   = 8 March 2022
 |archive-date = 7 March 2022
 |archive-url  = https://web.archive.org/web/20220307155413/https://wwd.com/business-news/financial/kering-to-support-ukrainian-refugees-via-u-n-1235112902/
 |url-status   = live
}}</ref> In addition, the company closed 124 of its stores in Russia.<ref>{{cite news |last=Maheshwari |first=Sapna |date=4 March 2022 |title=Luxury giants LVMH and Hermès will close stores in Russia temporarily. |work=The New York Times |url=https://www.nytimes.com/2022/03/04/business/lvmh-hermes-russia.html |access-date=18 April 2022 |issn=0362-4331 |archive-date=15 August 2022 |archive-url=https://web.archive.org/web/20220815045700/https://www.nytimes.com/2022/03/04/business/lvmh-hermes-russia.html |url-status=live }}</ref>

=== Sports ===
[[File:Medailles-olympiques-Paris2024.jpg|thumb|The 2024 [[Olympic medal]]s created by [[Chaumet]], a subsidiary of LVMH.]]
LVMH sponsored the [[Paris]] 2024 [[Olympic Games|Olympic]] and [[Paralympic Games]] as a premium partner.<ref name="vogue">{{Cite web |date=2023-07-24 |title=LVMH to sponsor the 2024 Olympic Games in Paris |url=https://www.voguebusiness.com/fashion/lvmh-to-sponsor-the-2024-olympic-games-in-paris |access-date=2023-08-08 |website=Vogue Business |language=en-US |archive-date=11 August 2023 |archive-url=https://web.archive.org/web/20230811023627/https://www.voguebusiness.com/fashion/lvmh-to-sponsor-the-2024-olympic-games-in-paris |url-status=live }}</ref> The company spent €150 million to seal the partnership. [[Chaumet]] jewelry company was responsible for the design of the medals; one of LVMH's [[Fashion design|fashion houses]], [[Berluti]], dressed the French delegation; and [[Moët & Chandon|Moët]] [[Hennessy]] provided its products for the events.<ref>{{Cite web|language=en|url=https://www.independent.co.uk/news/lvmh-ap-french-sanofi-carrefour-b2381212.html|title=Luxury group LVMH joins top-tier French sponsors of the 2024 Paris Olympics and Paralympics|website=Independent|access-date=2024-02-25|archive-date=2023-07-26|archive-url=https://web.archive.org/web/20230726030741/https://www.independent.co.uk/news/lvmh-ap-french-sanofi-carrefour-b2381212.html}}</ref> Also as part of the partnership, LVMH participated in the activities of French Popular Relief, a charity organization that facilitates access to sport for 1,000 children and young people aged 4 to 25 living in [[Vulnerability|vulnerable]] situations.<ref name="vogue" /> The group sponsored [[athlete]]s, which includes French swimmer [[Leon Marchand]], and its beauty retailer [[Sephora]] sponsored the [[Olympic flame|Olympic torch relay]].<ref>{{Cite news |date=2023-07-24 |title=LVMH strikes Paris Olympic Games sponsorship deal |language=en |work=Reuters |url=https://www.reuters.com/world/europe/lvmh-strikes-paris-olympic-games-sponsorship-deal-2023-07-24/ |access-date=2023-08-08 |archive-date=10 August 2023 |archive-url=https://web.archive.org/web/20230810225046/https://www.reuters.com/world/europe/lvmh-strikes-paris-olympic-games-sponsorship-deal-2023-07-24/ |url-status=live }}</ref>

After [[Formula One]]'s existing deal with [[Rolex]] expired in 2024, LVMH is set to re-enter the sport in 2025, investing $150 million annually in a multi-year deal. Through this partnership, TAG Heuer, having already sponsored the [[Monaco Grand Prix]] and [[Red Bull Racing]] Formula One teams, is set to return as Formula One timekeeper,<ref>{{Cite web |last=Arteche |first=Katherine |date=2024-07-15 |title=Breaking News: Rolex Exits Formula 1, LVMH to Invest $150M Annually with TAG Heuer |url=https://revolutionwatch.com/rolex-tag-heuer-f1-sponsorship/ |access-date=2024-11-19 |website=Revolution Watch |language=en-US}}</ref> with Louis Vuitton set to sponsor the [[Australian Grand Prix]] from 2025 onward.<ref>{{Cite web |title=Louis Vuitton joins Formula 1 and becomes title partner of the Australian Grand Prix |url=https://www.formula1.com/en/latest/article/louis-vuitton-joins-formula-1-and-becomes-title-partner-of-the-australian.58mNaCGDE8tStakoVUkhz |website=Formula One |language=en |date=2024-01-30}}</ref>

=== ''Journées Particulières'' ===
Launched in 2011, ''Journées Particulières'' (Particular Days) is a biennial event which allows visitors to enter the various ateliers, studios, caves, and mansions owned by LVMH, for free.

{{Blockquote
| text      =For the first edition we were not at all certain that the public would come. I speak about that with some emotion. I remember coming along avenue Montaigne at 8AM that first morning and seeing hundreds of people, families, elderly ladies and little kids waiting for the doors of avenue Montaigne 30 to open and I thought we are going to write a beautiful page in history.
| author    =[[Antoine Arnault]]
| source    =referring to Christian Dior's headquarters<ref name="deeny"/>
}}

It is staged every two years and has opened doors in France, Italy, Switzerland, the UK, the Netherlands, Spain and Germany, with 56 brands welcoming guests into over 70 sites on four continents. The 2017 issue attracted 145,000 visitors.<ref name="deeny" />