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Lille OSC
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===Kits and sponsors=== {| class="wikitable" style="text-align:center;margin-left:1em;float:right" |- !style="background:#E83C34; color:#FFFFFF; {{box-shadow border|a|#24216A|2px}}"|Period !style="background:#E83C34; color:#FFFFFF; {{box-shadow border|a|#24216A|2px}}"|Kit supplier !style="background:#E83C34; color:#FFFFFF; {{box-shadow border|a|#24216A|2px}}"|Main sponsor |- |1944–1970 |''None'' |rowspan=2|''None'' |- |1970–1971 |rowspan=4|[[Le Coq Sportif]] |- |1971–1973 |{{ill|Jean Caby|fr|Jean Caby|lt=Caby}} |- |1973–1974 |[[Heineken brands#Brasserie Pelforth (Pelforth brewery)|Pel d'Or]] |- |1974–1975 |Soda Krak GBM |- |1975–1979 |Kopa |rowspan=2|{{ill|Peaudouce|fr|Peaudouce}} |- |1979–1988 |[[Puma (brand)|Puma]] |- |1988–1990 |[[Duarig]] |{{ill|Shopi (supermarket chain)|fr|Shopi (supermarché)|lt=Shopi}} |- |1990–1991 |rowspan=2|Constri-Foot |Eurest |- |1991–1992 |Xylophene |- |1992–1993 |[[Lotto Sport Italia|Lotto]] |Eurest |- |1993–1994 |rowspan=2|ABM |Tousalon |- |1994–1995 |[[La Redoute]] |- |1995–1996 |[[Adidas]] |rowspan=2|Aquatour |- |1996–1997 |rowspan=3|[[Reebok]] |- |1997–1998 |Polyfilla |- |1998–1999 |rowspan=2|[[Crédit Agricole]] |- |1999–2000 |rowspan=2|[[Nike, Inc.|Nike]] |- |2000–2001 |rowspan=2|[[ING Direct]] |- |2001–2003 |rowspan=2|[[Decathlon (retailer)|Kipsta]] |- |2003–2006 |rowspan=5|{{ill|Groupe Partouche|fr|Groupe Partouche|lt=Partouche}} |- |2006–2008 |[[Airness]] |- |2008–2010 |[[Canterbury of New Zealand|Canterbury]] |- |2010–2013 |[[Umbro]] |- |2013–2014 |rowspan=3|Nike |- |2014–2015 |[[Etixx]] |- |2015–2016 |rowspan=2|Partouche |- |2016–2018 |rowspan=5|[[New Balance]] |- |2018–2019 |''None'' |- |2019–2022 |{{ill|Boulanger (company)|fr|Boulanger (entreprise)|lt=Boulanger}} |- |2022–2023 |[[Cazoo]] |- |2023– |Boulanger |} [[File:Lille - Saint-Etienne (13-01-2017) 5.jpg|thumb|left|2016–17 home kits, with the red chevron]] Born from the union of two teams, Lille OSC embraced different shirts elements and symbols of both founding clubs. The first club's home kit was white and blue. The white jersey, with a large red "V" or [[Chevron (insignia)|chevron]] form around the neck and red sleeve ends, is inspired by the [[Olympique Lillois]] home jersey while the "V" shape comes from [[SC Fives]] kits as well as the blue shorts and socks. White was the jersey primary color with little shades of red.<ref>{{cite web |language=fr |url=https://www.losc.fr/node/7992 |title=Quel ancien maillot du LOSC rééditer ? C'est vous qui décidez ! |date=18 November 2020 |website=LOSC.fr |access-date=25 August 2022 |archive-date=21 September 2022 |archive-url=https://web.archive.org/web/20220921032443/https://www.losc.fr/node/7992 |url-status=live }}</ref> The red chevron was part of each jersey until 1964 when it disappeared to give place to an immaculate white jersey that only kept red collar and sleeve ends.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2021/12/26/20-ans-plus-tard-le-losc-a-t-il-definitivement-oublie-son-maillot-blanc |title=20 ans plus tard, le LOSC a-t-il définitivement oublié son maillot blanc ? |last=Simon |first=Émile |date=26 December 2021 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313160757/https://www.lepetitlillois.com/2021/12/26/20-ans-plus-tard-le-losc-a-t-il-definitivement-oublie-son-maillot-blanc |archive-date=13 March 2023}}</ref> This jersey version, white with only few red shades around collar and sleeves, remains substantially the same for decades. In the 1990s, the different kit manufacturers successively added different red shapes around shoulders like a red [[Check (pattern)|check pattern]], a large [[Reebok]] logo that lines the top of the shirt or a plain red pattern enabling the presence of a white chevron with red borders. The [[1992–93 French Division 1|1992-93 season]] marked the quick return of the red chevron. 1999 marked a significant moment in LOSC kits history. At the beginning of this season, the club chose to switch the principal colour of the kits. Home jerseys are now dominated by red, while away ones are white overall.<ref name="lequipe0521">{{cite web |language=fr |url=https://www.lequipe.fr/Sport-et-style/Maillots/Actualites/Les-maillots-qui-ont-marque-le-derby-du-nord/1249482 |title=Les maillots qui ont marqué le derby du Nord |last=Perennou |first=Pierre-Alain |date=6 May 2021 |website=[[L'Équipe]] |access-date=25 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825104735/https://www.lequipe.fr/Sport-et-style/Maillots/Actualites/Les-maillots-qui-ont-marque-le-derby-du-nord/1249482 |url-status=live }}</ref> The club exceptionally returns to a white home kit for the [[2016–17 Ligue 1]] season in order to celebrate the [[1945–46 French Division 1|league]] and [[1946 Coupe de France Final|cup]] double 70-year anniversary.<ref>{{cite web |language=fr |url=https://www.losc.fr/actualites-foot-lille/d%C3%A9couvrez-les-nouveaux-maillots-losc-new-balance |title=Découvrez les nouveaux maillots LOSC by New Balance |date=30 June 2016 |website=LOSC.fr |access-date=25 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825104737/https://www.losc.fr/actualites-foot-lille/d%C3%A9couvrez-les-nouveaux-maillots-losc-new-balance |url-status=live }}</ref> Third kits are traditionally used for European games. Being initially blue in the early 2000s, third kits then used and incorporated [[flag of Flanders]] colours: black and yellow.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2022/08/11/decryptage-du-troisieme-maillot-du-losc-pour-la-saison-2022-2023 |title=Décryptage du troisième maillot du LOSC pour la saison 2022-2023 |last=Simon |first=Émile |date=11 August 2022 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313160858/https://www.lepetitlillois.com/2022/08/11/decryptage-du-troisieme-maillot-du-losc-pour-la-saison-2022-2023 |archive-date=13 March 2023}}</ref> Since the beginning of the twenty-first century, the club released more than a dozen black or yellow third kits.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2020/01/20/tous-les-maillots-du-losc-depuis-sa-creation |title=Tous les maillots du LOSC depuis sa création |last=Simon |first=Émile |date=20 January 2020 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313161347/https://www.lepetitlillois.com/2020/01/20/tous-les-maillots-du-losc-depuis-sa-creation |archive-date=13 March 2023}}</ref> Lille have known many [[List of sporting goods manufacturers|sporting goods manufacturers]] in its history. From its creation until the 1970s, Lille didn't have a proper kit supplier.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2020/04/09/les-droles-dhistoires-des-maillots-du-losc |title=Les drôles d'histoires des maillots du LOSC |last=Simon |first=Émile |date=9 April 2020 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313161506/https://www.lepetitlillois.com/2020/04/09/les-droles-dhistoires-des-maillots-du-losc |archive-date=13 March 2023}}</ref> The first club's kit manufacturer was [[Le Coq Sportif]] which made Lille's first branded jerseys until 1975. In the 1980s, the club's supplier was [[Puma (brand)|Puma]], one of the famous Lille's kit maker. Puma's sponsorship lasted for nine years, and the German brand shirts remain engraved in people's memories. After this period, many suppliers have come and gone including [[Lotto Sport Italia|Lotto]] and [[Adidas]] for brief contracts. [[Reebok]] received the contract in 1996, stayed three seasons, before [[Nike, Inc.|Nike]] started a first spell in 1999. [[Decathlon (retailer)|Decathlon]]'s football brand Kipsta, which is based in Lille region, [[Airness]] and [[Canterbury of New Zealand|Canterbury]], the rugby-specialized company, followed. In 2013, [[Umbro]] took over until Nike started a second spell in 2013 that lasted three years.<ref>{{cite web |language=fr |url=https://www.lefigaro.fr/flash-eco/2012/11/26/97002-20121126FILWWW00583-le-losc-quitte-umbro-pour-nike.php |title=Le LOSC quitte Umbro pour Nike |last=Détroyat |first=Olivia |date=26 November 2012 |website=[[Le Figaro]] |access-date=25 August 2022 |archive-date=9 June 2024 |archive-url=https://web.archive.org/web/20240609062532/https://www.lefigaro.fr/flash-eco/2012/11/26/97002-20121126FILWWW00583-le-losc-quitte-umbro-pour-nike.php |url-status=live }}</ref> [[File:FC Salzburg gegen OSC Lille (Cl-Gruppenphase 29. September 2021) 51.jpg|thumb|left|[[Benjamin André]] wearing 2020–21 third kit, sponsored by Boulanger]] On 22 June 2016, Lille announced a five-year partnership with [[New Balance]], becoming one of the biggest football teams that have signed with the [[Boston]]-based sportswear manufacturer.<ref>{{cite web |language=fr |url=https://www.losc.fr/actualites-foot-lille/new-balance-devient-l%C3%A9quipementier-du-losc |title=New Balance devient l'équipementier du LOSC |date=22 June 2016 |website=LOSC.fr |access-date=25 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825104738/https://www.losc.fr/actualites-foot-lille/new-balance-devient-l%C3%A9quipementier-du-losc |url-status=live }}</ref> Partnership is renewed in 2021 on a new five-season contract until June 2026.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2021/03/02/officiel-new-balance-prolonge-son-aventure-avec-le-losc |title=Officiel : New Balance prolonge son aventure avec le LOSC |last=Hamelin |first=Ulysse |date=2 March 2021 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313161609/https://www.lepetitlillois.com/2021/03/02/officiel-new-balance-prolonge-son-aventure-avec-le-losc |archive-date=13 March 2023}}</ref> The first main sponsors of the club were {{ill|Jean Caby|fr|Jean Caby|lt=Jean Caby butchery}} that appeared two seasons in the front of the jersey, and [[Lille]]-made Pel d'Or [[lemonade]], produced by the very famous [[Pelforth]] brewery. One of the most iconic Lille sponsors is French nappy and baby products manufacturer {{ill|Peaudouce|fr|Peaudouce}} that lasted more than ten years. Production factories were located in [[Linselles]], in the Lille region and the nine red letters are now part of the identity of the club.<ref name="lequipe0521" /><ref>{{Cite tweet |user=LOSCShirtMuseum |number=1481193581582946307 |title=Sponsoring #LOSC, depuis le déménagement à Grimonprez en 1975... Peaudouce (13 saisons) et Partouche (14 saisons) loin devant les publicitaires éphémères !}}</ref> However, Peaudouce was acquired by Sweden consumer products company [[SCA (company)|SCA]] which decided to end the sponsorship. Foodservice company Eurest, banks [[Crédit Agricole]] and [[ING Group|ING Direct]] are famous main sponsors too, that lasted at least two seasons. Subsequently, the famous "P" of French [[casino]] and [[resort]] company {{ill|Groupe Partouche|fr|Groupe Partouche|lt=Partouche}} appeared on Lille's jersey in 2003 for the first time. Based in the north of France, Partouche is Lille's most loyal sponsor: the brand logo was on the club's shirt during fourteen seasons.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2022/06/22/les-3-sponsors-principaux-les-plus-durables-du-losc-au-xxieme-siecle |title=Les 3 sponsors principaux les plus durables du LOSC au XXIème siècle |last=Lemichel |first=Hugo |date=22 June 2022 |website=Le Petit Lillois |access-date=24 August 2022 |archive-url=https://web.archive.org/web/20230313161726/https://www.lepetitlillois.com/2022/06/22/les-3-sponsors-principaux-les-plus-durables-du-losc-au-xxieme-siecle |archive-date=13 March 2023}}</ref> The most recent main sponsors are French consumer electronics retailer {{ill|Boulanger (company)|fr|Boulanger (entreprise)|lt=Boulanger}} and British online car retailer [[Cazoo]].<ref>{{cite web |language=fr |url=https://www.lavoixdunord.fr/1126031/article/2022-01-12/losc-un-changement-de-sponsor-maillot-l-ete-prochain |title=LOSC : un changement de sponsor maillot l'été prochain |last=Fosseux |first=Olivier |date=12 January 2022 |website=[[La Voix du Nord (daily)|La Voix du Nord]] |access-date=24 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825110237/https://www.lavoixdunord.fr/1126031/article/2022-01-12/losc-un-changement-de-sponsor-maillot-l-ete-prochain |url-status=live }}</ref> {| class="wikitable" |{{Football kit | align = left | pattern_la = _redborder | pattern_b = _redV | pattern_ra = _redborder | leftarm = FFFFFF | body = FFFFFF | rightarm = FFFFFF | shorts = 000050 | socks = 000050 | title = 1940s to 1960s }} |{{Football kit | align = left | pattern_la = _redborder | pattern_b = _redcollar | pattern_ra = _redborder | leftarm = FFFFFF | body = FFFFFF | rightarm = FFFFFF | shorts = 000050 | socks = 000050 | title = 1970s }} |{{Football kit | align = left | pattern_la = _losc1011a | pattern_b = _asm10t | pattern_ra = _losc1011a | leftarm = FFFFFF | body = FFFFFF | rightarm = FFFFFF | shorts = 000050 | socks = 000050 | title = 1980s }} |{{Football kit | align = left | pattern_b = _whitecollar | leftarm = DB1C30 | body = DB1C30 | rightarm = DB1C30 | shorts = 000050 | socks = 000050 | title = 1999–present }} |{{Football kit | align = left | pattern_la = _losc1112h | pattern_b = _losc1112h | pattern_ra = _losc1112h | leftarm = DB1C30 | body = DB1C30 | rightarm = DB1C30 | shorts = 000050 | socks = 000050 | title = 2011–12 home }} |{{Football kit | align = left | pattern_b = _lille1213a | pattern_so = _lille1213a | leftarm = FFFFFF | body = FFFFFF | rightarm = FFFFFF | shorts = FFFFFF | socks = FFFFFF | title = 2012–13 away }} |{{Football kit | align = left | pattern_la = _lille1314t | pattern_b = _lille1314t | pattern_ra = _lille1314t | leftarm = 000000 | body = 000000 | rightarm = 000000 | shorts = 000000 | socks = 000000 | title = 2013–14 third }} |{{Football kit | align = left | pattern_la = _lille1415a | pattern_b = _lille1415a | pattern_ra = _lille1415a | pattern_sh = _lille1415a | pattern_so = _blacktop | leftarm = FDD51C | body = FDD51C | rightarm = FDD51C | shorts = 000000 | socks = FDD51C | title = 2015–16 third }} |}
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