Editing LiveRamp (section)

===Electronic Privacy Information Center (2003)===
In 2003, the [[Electronic Privacy Information Center]] filed a complaint before the [[Federal Trade Commission]] against LiveRamp predecessor Acxiom and [[JetBlue Airways]], alleging the companies provided consumer information to Torch Concepts, a company hired by the [[United States Army]] "to determine how information from public and private records might be analyzed to help defend military bases from attack by terrorists and other adversaries."<ref name=epic>{{cite web|url=http://www.epic.org/privacy/airtravel/jetblue/ftccomplaint.html |title=EPIC Complaint Against JetBlue Airways and Acxiom Corp. to the Federal Trade Commission |website=epic.org |date=2003-09-22 |accessdate=2018-05-09}}</ref>

According to the complaint, Acxiom's activities constituted unfair and deceptive trade practices, as "Acxiom has publicly represented its belief that individuals should have noticed about how information about them is used and have choices about that dissemination, and has stated that it does not permit clients to make non-public information available to individuals", yet Acxiom proceeded to sell information to Torch Concepts without obtaining consent or providing the ability to opt-out, or furnishing notice to the affected consumers.<ref name=epic/>

The FTC took no action against Acxiom, which responded that it had followed its privacy principles and was not deceptive in its business practices. "Torch Concepts was acting under contract to the Department of Defense in their efforts to research ways to improve military base security", a company spokesman said. "Our policy clearly states that we 'provide information products which include financial information, [[Social Security number]] and other related information where permitted by law,' and that this information is 'provided to government agencies for the purposes of verifying information, employment screening and assisting law enforcement.'"<ref>{{cite web|url=https://www.usatoday.com/tech/news/techpolicy/2003-09-23-acxiom-jetblue_x.htm |title=Tech |website=usatoday.com |date=2003-09-23 |accessdate=2018-05-09}}</ref>