Editing Market segmentation (section)

=== Psychographic segmentation ===
{{Main|Psychographic segmentation}}

[[Psychographic]] segmentation, which is sometimes called psychometric or [[Lifestyle (sociology)|lifestyle]] segmentation, is measured by studying the activities, interests, and opinions (AIOs) of customers. It considers how people spend their leisure,<ref>{{cite web |url= http://academic.brooklyn.cuny.edu/economic/friedman/mmmarketsegmentation.htm |title=Market Segmentation and Targeting |publisher=Academic.brooklyn.cuny.edu |date=2011 |access-date=15 July 2014 |url-status=dead |archive-url= https://web.archive.org/web/20140801023550/http://academic.brooklyn.cuny.edu/economic/friedman/mmmarketsegmentation.htm |archive-date=1 August 2014 }}</ref> and which external influences they are most responsive to and influenced by. Psychographics is a very widely used basis for segmentation because it enables marketers to identify tightly defined market segments and better understand consumer motivations for product or brand choice.

While many of these proprietary psychographic segmentation analyses are well-known, the majority of studies based on psychographics are custom-designed. That is, the segments are developed for individual products at a specific time. One common thread among psychographic segmentation studies is that they use quirky names to describe the segments.<ref>Wedel, M. and Kamakura, W.A., ''Market Segmentation: Conceptual and Methodological Foundations,'' Springer Science & Business Media, 2010, pp 10-15</ref>