Editing Mass marketing (section)

== Psychological impact ==
Mass marketing has been criticized for the psychological impact on viewers, as critics believe that it makes the reader more vulnerable to issues such as [[eating disorder]]s. In a 2006 article by [[Sharlene Hesse-Biber]] et al. for the ''[[Women's Studies International Forum]]'', they state that the "food, diet, and fitness industries, aided by the media, espouse the message that independence for women in general, means self-improvement, self-control, and that it is the women's responsibility to achieve the ultra-slender body ideal”.<ref>{{Cite journal|last1=Hesse-Biber|first1=Sharlene|last2=Leavy|first2=Patricia|last3=Quinn|first3=Courtney E.|last4=Zoino|first4=Julia|date=2006-03-01|title=The mass marketing of disordered eating and Eating Disorders: The social psychology of women, thinness and culture|url=http://www.sciencedirect.com/science/article/pii/S0277539506000070|journal=Women's Studies International Forum|language=en|volume=29|issue=2|pages=208–224|doi=10.1016/j.wsif.2006.03.007|issn=0277-5395|url-access=subscription}}</ref><ref>{{cite news |last1=Lawrence |first1=Harold |title=Digital Marketing Company Pakistan |url=https://atozadvert.com/ |access-date=18 May 2023}}</ref>

Critics also note that marketers have people fill out surveys with specific questions that allow them to have the information they need to best target and persuade their potential customers, which can manipulate them into believing that they need or want the product being marketed.<ref>{{Cite journal|last1=Eighmey|first1=John|last2=Sar|first2=Sela|date=2007|title=Harlow Gale and the Origins of the Psychology of Advertising|journal=Journal of Advertising|volume=36|issue=4|pages=147–158|doi=10.2753/JOA0091-3367360411|jstor=20460820|s2cid=145722776 |issn=0091-3367}}</ref><ref>{{Cite journal|last1=Friestad|first1=Marian|last2=Wright|first2=Peter|date=1995|title=Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising|journal=Journal of Consumer Research|volume=22|issue=1|pages=62–74|doi=10.1086/209435|jstor=2489700|issn=0093-5301}}</ref>{{Non-primary source needed|date=March 2020}} Historically, mass marketing has been used to popularize products such as mouthwash and cigarettes via advertisements and slogans, in order to reach markets that may have previously not assumed that the product was necessary for their daily lives.<ref>{{Cite web|url=https://www.npr.org/2019/04/25/717105311/this-is-your-brain-on-ads-how-mass-marketing-affects-our-minds|title=This Is Your Brain On Ads: How Mass Marketing Affects Our Minds|website=NPR.org|language=en|access-date=2020-02-19}}</ref>