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=== Cloaking === This is an SEO technique in which different materials and information are sent to the web crawler and to the [[web browser]].<ref>{{cite web | last1=Wang | first1=Yi-Min | last2=Ma | first2=Ming | last3=Niu | first3=Yuan | last4=Chen | first4=Hao | date=May 8, 2007 | title=Connecting Web Spammers with Advertisers | url=http://www2007.org/papers/paper111.pdf}}</ref> It is commonly used as a spamdexing technique because it can trick search engines into either visiting a site that is substantially different from the search engine description or giving a certain site a higher ranking.
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